Weekend Predictions: 'Jack the Giant Slayer', '21 and Over', 'The Last Exorcism Part II', & 'Phantom'

Featured Stories - on February 27, 2013 by BOXOFFICE Staff

mar1.pngFour films open this weekend as March kicks off and tries to recover from a slow February. Jack the Giant Slayer is considered the favorite to win the weekend, but 21 and Over may have some surprise potential. The Last Exorcism Part II and Phantom also debut.

Please note that while we have Phantom listed in our table below, we see that film debuting outside of the top 12. 

Jack the Giant Slayer

PROS:

- Bryan Singer's name has been attached to a number of high profile films in the past such as the X-Men films, Superman Returns, and his last directorial effort, Valkyrie.
- The ensemble cast provides some recognizable names and faces for the general audience.
- The lack of family movies in the market could draw that crowd out to theaters.
- The well-known fairy tale gives it a sort of brand name. 

CONS:

- Singer's name is more well-known among genre fans than general audiences.
- Last year's John Carter proved that families won't go for just anything, and many of them may be waiting for next week's Oz: The Great and Powerful.
- Social media activity has been fairly modest, though it has picked up steam over the last few days. Flixster activity is extremely weak. 

21 and Over

PROS:

- The older teen/young adult audience may be looking for a new comedy with Identity Thief having been out for awhile now.
- Similarly-themed Project X performed quite well during the same weekend last year. 

CONS:

- With no star names and an R-rating, the upfront audience could be limited.

The Last Exorcism Part II

PROS:

- Horror films have a strong track record in recent years.

CONS:

- The first film isn't very well-remembered, and horror sequels don't have as strong of a track record. 

Phantom

PROS:

- The combined power of recognizable stars can often be as powerful as one A-list stars.
- High concept premise that will be easy to digest for adults looking for familiar entertainment.

CONS:

- The film's marketing campaign has been almost non-existent.
- Ed Harris and David Duchovny aren't exactly star names today, nor were they consistent draws during their respective career peaks.
- The low theater count. 

Check out our predictions for these films and the remainder of the top 11 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Jack the Giant Slayer Mar 1, 2013 Warner Bros. / New Line
$24,300,000 $24,300,000
21 And Over Mar 1, 2013 Relativity Media
$14,800,000 $14,800,000
Identity Thief Feb 8, 2013 Universal
$9,200,000 $107,000,000
The Last Exorcism Part II Mar 1, 2013 CBS Films
$8,700,000 $8,700,000
Snitch (2013) Feb 22, 2013 Lionsgate / Summit
$8,000,000 $24,700,000
Escape From Planet Earth Feb 15, 2013 Weinstein Company
$6,700,000 $43,000,000
Safe Haven Feb 14, 2013 Relativity Media
$6,300,000 $57,100,000
Silver Linings Playbook Nov 16, 2012 Weinstein Company
$5,300,000 $115,000,000
A Good Day to Die Hard Feb 14, 2013 Fox
$5,200,000 $60,300,000
Dark Skies Feb 22, 2013 Weinstein / Dimension
$3,700,000 $13,500,000
Phantom (2013) Mar 1, 2013 RCR Media Group
$1,250,000 $1,250,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Phantom, The Last Exorcism Part II, Jack the Giant Slayer, 21 and Over

0 Comments

No comments were posted.

What do you think?