Weekend Forecast: 'Man of Steel' & 'This Is the End'

Featured Stories - on June 12, 2013 by BOXOFFICE Staff

jun14.pngAfter years of anticipation from comic book fans, director Zack Snyder's Man of Steel flies into theaters on this Father's Day weekend. Also opening is the apocalyptic comedy, This Is the End (opening on Wednesday).

Man of Steel

PROS:

- Appeal to Middle American audiences could be strong, especially with some of its ad campaign targeting military families and foundations.
- The still-popular appeal of the comic book movie genre as a whole.
- Christopher Nolan's producing credit, which may help to convince undecided moviegoers and/or fans.
- The film's marketing campaign has closely followed the style established by Warner Bros.' success with Nolan's Dark Knight films.
- The ensemble cast of veteran actors and actresses.
- Twitter activity has been consistently strong, running significantly ahead of The Amazing Spider-Man at the same comparable points.
- The potential for general audiences to embrace a more clear-cut superhero than recent movies have delivered.
- Father's Day should help result in a muted Sunday drop from Saturday's grosses. 

CONS:

- Zack Snyder's critical and box office performances have declined in the last few years.
- Early reviews aren't as strong as Nolan's Dark Knight trilogy, The Avengers, or the first Iron Man.
- Superman Returns virtually killed the franchise seven years ago.
- The Superman character doesn't have the same cultural relevance that he did in decades of old. Can this film turn that around?

This Is the End

PROS:

- Early word of mouth is very enthusiastic, which should help give the film strong legs.
- Critical reactions have been quite healthy for the comedic genre.
- Flixster's volume of voters and anticipation percentage are on par with Ted pre-release.
- Facebook activity has been strong for an original film.
- The disappointing word of mouth and box office runs of The Hangover Part III and The Internship may have audiences hungry for an entertaining comedy. 

CONS:

- Opening against Man of Steel will be a big challenge, although, the two films are catering toward somewhat different audiences.
- Interest among women is still in question.
- The Apatow crew haven't had as much box office success lately as they did at their peak between 2007 and 2008. 
- Twitter activity hasn't been much different from that of The Watch

Check out our predictions for these films and the remainder of the weekend's top 12 in the table below.

Title Release Date Distributor Opening Weekend Domestic Cume through Monday, June 17
Man of Steel Jun 14, 2013 Warner Bros.
$115,000,000 $115,000,000
This Is The End Jun 12, 2013 Sony / Columbia
$25,000,000 $40,000,000
Now You See Me May 31, 2013 Lionsgate / Summit
$11,000,000 $80,800,000
Fast & Furious 6 May 24, 2013 Universal
$10,200,000 $220,300,000
The Purge Jun 7, 2013 Universal
$10,000,000 $53,700,000
The Internship Jun 7, 2013 Fox
$8,200,000 $32,000,000
Epic May 24, 2013 Fox
$7,300,000 $97,000,000
Star Trek Into Darkness May 16, 2013 Paramount
$6,000,000 $210,800,000
After Earth May 31, 2013 Sony / Columbia
$4,000,000 $54,500,000
Iron Man 3 May 3, 2013 Disney
$3,300,000 $400,000,000
The Hangover Part III May 23, 2013 Warner Bros.
$3,200,000 $108,500,000
Before Midnight May 24, 2013 Sony Pictures Classics
$2,700,000 $4,400,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: This Is the End, Man of Steel

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