Long Range Forecast: 'The Family' & 'Insidious Chapter 2'

Featured Stories - on July 19, 2013 by BOXOFFICE Staff

sep.pngTwo films have been added to our Long Range Forecast this week: The Family and Insidious Chapter 2, slated to open on Friday, September 13.

The Family

PROS:

- Robert De Niro returning to the mob genre could be a welcome sight for audiences, especially after his well-received turn in Silver Linings Playbook.
- Adult audiences could gravitate toward this after relatively few options in late August/early September.

CONS:

- The post-summer September release places it in the middle of a potentially slow market.
- De Niro isn't quite the draw he used to be. 

Insidious Chapter 2

PROS:

- The first film was a sleeper hit that developed a following of its own, not to mention strong legs at the box office.
- The supernatural genre continues to deliver hits in recent years. 
- The first trailer led to a wave of enthusiasm on Facebook and Twitter. Horror fans are clearly excited. 

CONS:

- Opening one month out from Halloween may cause it to lose any potential Halloween bump.
- Horror sequels can be hit and miss as not all become major franchises ala Paranormal Activity

Notable changes on our forecast this week include 2 Guns (down), Elysium (up), Planes (up). 

Check out our predictions for these and other upcoming films in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Insidious Chapter 2 Sep 13, 2013 FilmDistrict
$28,000,000 $63,000,000
The Family (2013) Sep 13, 2013 Relativity Media
$13,000,000 $40,000,000
Riddick Sep 6, 2013 Universal
$25,000,000 $60,000,000
Getaway Aug 30, 2013 Warner Bros.
$11,000,000** $23,000,000
One Direction: This Is Us Aug 30, 2013 Sony / TriStar
$19,000,000** $38,000,000
Closed Circuit Aug 28, 2013 Focus
$6,000,000** $15,000,000
The World's End Aug 23, 2013 Focus
$11,000,000 $33,000,000
You're Next Aug 23, 2013 Lionsgate
$11,000,000 $26,000,000
The Mortal Instruments: City of Bones Aug 21, 2013 Sony / Screen Gems
$15,000,000 $42,000,000
Kick-Ass 2 Aug 16, 2013 Universal
$25,000,000 $58,000,000
Paranoia Aug 16, 2013 Relativity Media
$11,000,000 $32,000,000
Jobs Aug 16, 2013 Open Road
$10,000,000 $28,000,000
The Butler Aug 16, 2013 Weinstein Company
$14,000,000 $56,000,000
Elysium Aug 9, 2013 Sony / Columbia
$33,000,000 $100,000,000
Planes Aug 9, 2013 Disney
$18,000,000 $75,000,000
Percy Jackson: Sea of Monsters Aug 7, 2013 Fox
$20,000,000 $77,000,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$22,000,000 $83,000,000
2 Guns Aug 2, 2013 Universal
$37,000,000 $110,000,000
The Smurfs 2 Jul 31, 2013 Sony / Columbia
$26,000,000 $100,000,000
The Wolverine Jul 26, 2013 Fox
$70,000,000 $168,000,000

** = 4-day weekend (Fri-Mon)

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: The Family, Insidious Chapter 2

1 Comment

  • BoxOfficeWeekend on 20 July 2013

    Guaranteed that Insidious will make far more than $28 million in its opening weekend. It will perform just as good as The Conjuring, especially with opening on Friday the 13th in September.

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