Weekend Forecast: 'Prisoners' & 'Battle of the Year'

Featured Stories - on September 18, 2013 by BoxOffice Staff

sep20.pngFollowing a strong debut from Insidious Chapter 2 last weekend, the post-summer market gets an infusion of adult-oriented drama with Prisoners on Friday. Sony's Battle of the Year also debuts.

Prisoners

PROS:

- The ensemble star power of Hugh Jackman, Jake Gyllenhaal, Viola Davis, and Melissa Leo.
- Aside from the success of The Butler, adult moviegoers haven't had much to bring them out to theaters since before summer.
- Facebook and Flixster activity for the drama have been considerably strong.
- Awards buzz, particularly for Jackman, could give the film a boost.

CONS:

- Opening near the end of September likely means a run more about legs than a big opening weekend.
- Twitter activity has left something to be desired in comparison to last year's End of Watch.
- On their own, most of the ensemble cast aren't known as major box office draws.

Battle of the Year

PROS:

- Similarly-themed dance pics have found their share of success in the past (namely the Step Up franchise).
- This could be a viable option for teenage crowds this week--assuming they've had enough of Insidious Chapter 2.

CONS:

- Buzz across all forms of social media is virtually non-existent.
- The dance pic craze seems to have burnt out.
- The lack of any star power and low theater count will further prevent a breakout.

Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Weekend Gross Domestic Total through Sunday, Sept. 22
Prisoners Sep 20, 2013 Warner Bros.
$20,000,000 $20,000,000
Insidious Chapter 2 Sep 13, 2013 FilmDistrict
$13,500,000 $60,200,000
The Family (2013) Sep 13, 2013 Relativity Media
$7,300,000 $26,000,000
Battle of the Year Sep 20, 2013 Sony / Screen Gems
$5,000,000 $5,000,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$4,000,000 $137,500,000
Lee Daniels' The Butler Aug 16, 2013 Weinstein Company
$3,900,000 $106,000,000
The Wizard of Oz 3D Sep 20, 2013 Warner Bros.
$3,800,000 $3,800,000
Instructions Not Included Aug 30, 2013 Lionsgate / Pantelion
$3,500,000 $32,100,000
Riddick Sep 6, 2013 Universal
$3,000,000 $36,500,000
Planes Aug 9, 2013 Disney
$2,400,000 $86,100,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Battle of the Year, Prisoners

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