Weekend Forecast: 'Thor: The Dark World' & 'About Time'

Featured Stories - on November 06, 2013 by BoxOffice Staff

nov8.pngWhat should be the biggest opener since mid-summer, Thor: The Dark World debuts this Friday. Universal's About Time also expands into a nationwide release.

Thor: The Dark World

PROS:

- The successes of The Avengers and Iron Man 3 have significantly expanded the potential audience for related Marvel flicks.
- Disney has mounted a consistent and high-penetration marketing campaign over the past two months.
- Flixster and Twitter activity are performing ahead of the pace of Iron Man 3, while Facebook buzz is also strong.
- The original Thor was well-received during its theatrical run.
- Overseas audiences have already sent the film to more than $100 million since opening last week. 

CONS:

- Audience reactions to Iron Man 3 were somewhat divisive. Will there be a spillover effect?
- Without Robert Downey, Jr.'s Iron Man character, Thor: The Dark World is in new territory as the first post-Avengers flick without him.
- Will buzz for November 22's The Hunger Games: Catching Fire have any overshadowing effect on this? 

About Time

PROS:

- Rachel McAdams has a successful history with rom-coms such as The Notebook, The Vow, and The Time Traveler's Wife.
- Director Richard Curtis found a great deal of success with past hits like Notting Hill and Love Actually.
- There are very few options for date night crowds over the next couple of months. 

CONS:

- The film's limited debut was very modest, indicating that it won't likely perform on the same level as Love Actually did ten years ago.
- Audiences may feel this is too "been there, done that" for McAdams if they remember Time Traveler's Wife.
- Opening against Thor: The Dark World won't help matters. 

Check out our forecast for these films and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, Nov. 10
Thor: The Dark World Nov 8, 2013 Disney
$97,000,000 $97,000,000
Jackass Presents: Bad Grandpa Oct 25, 2013 Paramount
$11,200,000 $78,800,000
Ender's Game Nov 1, 2013 Lionsgate / Summit
$11,000,000 $45,000,000
Last Vegas Nov 1, 2013 CBS Films
$10,800,000 $33,300,000
Free Birds Nov 1, 2013 Relativity Media
$10,000,000 $28,800,000
12 Years a Slave Oct 18, 2013 Fox Searchlight
$8,300,000 $19,100,000
Gravity Oct 4, 2013 Warner Bros.
$7,800,000 $230,500,000
Captain Phillips Oct 11, 2013 Sony / Columbia
$5,500,000 $90,700,000
About Time Nov 1, 2013 Universal
$5,100,000 $6,600,000
Cloudy with a Chance of Meatballs 2 Sep 27, 2013 Sony / Columbia
$2,500,000 $109,600,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Thor: The Dark World, About Time

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