Weekend Forecast: 'Paranormal Activity: The Marked Ones'

Featured Stories - on January 01, 2014 by BoxOffice Staff

pa.png2014's first new wide release, Paranormal Activity: The Marked Ones, enters a very busy holiday holdover market.

Paranormal Activity: The Marked Ones

PROS:

- The franchise's branding should bring out fans of the first four movies.
- The Devil Inside successfully bowed to a a huge $33.7 million opening on the first Friday of January two years ago.
- The series has a strong following on Facebook where it boasts nearly 20 million fans.

CONS:

- Fans have been increasingly disappointed with horror films of late, including Paranormal Activity 4 (which dropped sharply from its predecessors' box office performance).
- Opening against a crowded slate of holiday holdovers will be a tough challenge to overcome.
- At this point in most franchises, most comparably being Saw, audience fatigue sets in.
- Twitter and Flixster activity are significantly behind that of The Devil Inside and Paranormal Activity 4.

Check out our weekend forecast for the top 12 in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, Jan. 5
Frozen (2013) Nov 22, 2013 Disney
$20,000,000 $298,000,000
The Hobbit: The Desolation of Smaug Dec 13, 2013 Warner Bros. / New Line
$16,500,000 $229,000,000
Paranormal Activity: The Marked Ones Jan 3, 2014 Paramount
$13,000,000 $13,000,000
American Hustle Dec 13, 2013 Sony / Columbia
$12,500,000 $89,000,000
Anchorman 2: The Legend Continues Dec 18, 2013 Paramount
$12,200,000 $111,200,000
The Wolf of Wall Street Dec 25, 2013 Paramount
$11,500,000 $61,200,000
Saving Mr. Banks Dec 13, 2013 Disney
$9,800,000 $60,500,000
The Secret Life of Walter Mitty Dec 25, 2013 Fox
$8,500,000 $46,000,000
The Hunger Games: Catching Fire Nov 22, 2013 Lionsgate
$6,500,000 $406,700,000
47 Ronin Dec 25, 2013 Universal
$5,200,000 $33,000,000
Walking With Dinosaurs Dec 20, 2013 Fox
$4,800,000 $32,500,000
Grudge Match Dec 25, 2013 Warner Bros.
$4,500,000 $23,900,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

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