Weekend Forecast: 'The LEGO Movie', 'The Monuments Men', & 'Vampire Academy'
Featured Stories - on February 05, 2014 by BoxOffice Staff
BoxOffice takes a look at this weekend's three new wide releases.
The LEGO Movie
- The built-in brand appeal spans across multiple generations of audiences.
- Marketing has put great emphasis on the film's many pop culture references.
- Early reviews are glowing as the film stands at 100 percent on Rotten Tomatoes as of Wednesday afternoon.
- Twitter and Flixster activity are noticeably strong, both far ahead of where Hotel Transylvania stood at the same point.
- Will the streaky success of Frozen dampen upfront demand for LEGO?
- Facebook activity is more modest.
- Next weekend's holiday frame could create some backloading for the film.
The Monuments Men
- George Clooney leads an ensemble cast that should appeal strongly to adults.
- Twitter and Flixster activity have been encouraging.
- Reviews aren't looking good, and the film's target audience is one that will read them.
- The breakout of several adult-leaning films in January has likely softened demand for this.
- Wartime films are hit and miss at the box office.
- Twitter and Flixster buzz aren't too shabby.
- Teenage girls not interested in LEGO could turn out for this.
- Who is the film really being marketed toward?
- The vampire/gothic craze seems to be burning out, as evidenced by last year's Beautiful Creatures and The Mortal Instruments: City of Bones.
Check out our forecast for these films and the remainder of the weekend's top 11 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, Feb. 9|
|The LEGO Movie||Feb 7, 2014||Warner Bros.
|The Monuments Men||Feb 7, 2014||Sony / Columbia
|Ride Along||Jan 17, 2014||Universal
|Vampire Academy||Feb 7, 2014||Weinstein Company
|Frozen (2013)||Nov 22, 2013||Disney
|Lone Survivor||Dec 25, 2013||Universal
|That Awkward Moment||Jan 31, 2014||Focus
|Jack Ryan: Shadow Recruit||Jan 17, 2014||Paramount
|The Nut Job||Jan 17, 2014||Open Road
|American Hustle||Dec 13, 2013||Sony / Columbia
|Labor Day (2013)||Jan 31, 2014||Paramount
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.