Long Range Forecast: 'Maleficent'

Featured Stories - on April 04, 2014 by BoxOffice Staff

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This week BoxOffice takes a closer at the commercial prospects for Disney's Maleficent. The Angelina Jolie vehicle hits theaters on May 30. If it's successful, Maleficent could lead to Disney mining other villains for spin-off films. 

Maleficent
(May 30)

PROS: 

- Even though it's still in its early stages, the marketing campaign has been very successful. We are very encouraged by the Facebook and Twitter activity that the film's trailers have generated.
- This will definitely tap into the same enthusiasm for female-driven Disney stories that turned Frozen into such a massive hit. 
- Few movie stars are more globally recognizable than star Angeline Jolie. All Jolie has to do is walk out of her house to generate a ton of publicity.
- This is the first tentpole of the summer that's aimed predominantly at women.

CONS:

- Maleficent will have to compete in a typically crowded summer marketplace. 
- Is it possible that younger moviegoers may not be familiar with the Maleficent character? 

Check out our prediction for Maleficent and other films in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Maleficent May 30, 2014 Disney
$61,000,000 $191,000,000
A Million Ways to Die in the West May 30, 2014 Universal
$27,000,000 $73,000,000
X-Men: Days of Future Past May 23, 2014 Fox
$103,000,000** $221,000,000
Blended May 23, 2014 Warner Bros.
$24,000,000** $56,000,000
Godzilla (2014) May 16, 2014 Warner Bros.
$75,000,000 $235,000,000
Million Dollar Arm May 16, 2014 Disney
$15,000,000 $60,000,000
Moms' Night Out May 9, 2014 Sony / AFFIRM
$6,000,000 $14,000,000
Legends of Oz: Dorothy's Return May 9, 2014 Clarius Entertainment
$4,000,000 $11,000,000
Neighbors (2014) May 9, 2014 Universal
$34,000,000 $126,000,000
The Amazing Spider-Man 2 May 2, 2014 Sony / Columbia
$112,000,000 $265,000,000
The Quiet Ones Apr 25, 2014 Lionsgate
$10,000,000 $22,000,000
Brick Mansions Apr 25, 2014 Relativity Media
$7,000,000 $16,000,000
The Other Woman (2014) Apr 25, 2014 Fox
$18,000,000 $52,000,000
Bears Apr 18, 2014 Disneynature
$7,000,000 $21,000,000
Transcendence Apr 18, 2014 Warner Bros.
$26,000,000 $76,000,000
A Haunted House 2 Apr 18, 2014 Open Road
$14,000,000 $31,000,000
Heaven is for Real Apr 16, 2014 Sony / TriStar
$11,000,000* $37,000,000
Draft Day Apr 11, 2014 Lionsgate / Summit
$12,000,000 $36,000,000
Oculus Apr 11, 2014 Relativity Media
$14,000,000 $35,000,000
Rio 2 Apr 11, 2014 Fox
$39,000,000 $136,000,000

*3-day weekend
*4-day weekend 

Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report. 

Tags: Maleficent, predictions

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