Long Range Forecast: 'Lucy'
Featured Stories - on May 30, 2014 by BoxOffice Staff
After gaining tons of exposure from her role as Black Widow in The Avengers and Captain America: The Winter Soldier, Scarlet Johansson looks to create an action franchise of her own with Lucy, a new film from legendary writer/director Luc Besson. Will Lucy turn into a lucrative property or will it be overshadowed during a typically crowded summer season? BoxOffice takes a closer at the film's commercial prospects.
- Johansson stock has risen considerably since the release of Captain America: The Winter Soldier. Plenty of Marvel fans are clamoring for her to get a standalone Black Widow movie, so they are likely to support this effort until that happens.
- Facebook and Twitter reactions to the first trailer have been quite positive.
- A supporting turn from Morgan Freeman never hurts.
- Female-driven action films are in demand these days.
- Luc Besson is certainly due for another major hit.
- This is a new property in a summer that's full of established properties. It's possible that recognizable franchises will overshadow Lucy.
- May to be too violent for some female viewers. Even the trailer is quite graphic.
- As a director, Luc Besson has had his share of misses lately. Anyone remember 2013's The Family?
Check out our prediction for Sex Tape and others in the table below. Notable changes this week include The Fault In Our Stars (up), Edge of Tomorrow (up), 22 Jump Street (up) and How to Train Your Dragon 2 (down).
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Hercules (2014)||Jul 25, 2014||Paramount
|Lucy||Jul 25, 2014|| Universal
|Step Up All In||Jul 25, 2014||Lionsgate / Summit
|Planes: Fire and Rescue||Jul 18, 2014||Disney
|Jupiter Ascending||Jul 18, 2014||Warner Bros.
|The Purge: Anarchy||Jul 18, 2014||Universal
|Sex Tape||Jul 18, 2014||Sony / Columbia
|Dawn of The Planet of The Apes||Jul 11, 2014||Fox
|And So It Goes||Jul 11, 2014||Clarius Entertainment
|The Fluffy Movie||Jul 11, 2014||Open Road
|Tammy||Jul 2, 2014||Warner Bros. / New Line
|Earth to Echo||Jul 2, 2014||Relativity Media
|Deliver Us from Evil (2014)||Jul 2, 2014||Sony / Screen Gems
|Transformers: Age of Extinction||Jun 27, 2014||Paramount
|Think Like a Man Too||Jun 20, 2014||Sony / Screen Gems
|Jersey Boys||Jun 20, 2014||Warner Bros.
|22 Jump Street||Jun 13, 2014||Sony / Columbia
|How to Train Your Dragon 2||Jun 13, 2014||Fox / DreamWorks Animation
|The Fault in Our Stars||Jun 6, 2014||Fox
|Edge of Tomorrow||Jun 6, 2014||Warner Bros.
Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report.