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NORTH AMERICA: Early Weekend Projections: 'Guardians' Leads Again ($16.3M 3-Day/$21.8M 4-Day); 'Turtles' Still Holding ($11.3M/$14.7M); 'As Above So Below' Healthy ($9.3M/$11.2M); 'The November Man' Starts Slow ($8.0M/$10.2M) on August 30, 2014

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Saturday Update: Disney reports that Guardians of the Galaxy officially became the year's top domestic grosser on Friday with another $3.85 million added to its haul, off just 20 percent from last Friday, as it again claimed first place. That gives the film $262.1 million overall so far, surpassing Captain America: The Winter Soldier's final tally of $259.8 million. Through the same point in release (29 days), Guardians is now 13 percent ahead of the pace of Winter Soldier and just 1.6 percent behind that of 2008's original Iron Man. BoxOffice projects a $16.3 million 3-day weekend and a $21.8 million 4-day holiday frame.

Universal opened As Above So Below to a healthy $3.2 million yesterday after Thursday night's $470,000 preview grosses. The horror/thriller pic bowed 48 percent lower than 2012's The Possession (which also opened Labor Day weekend) and 36 percent under Oculus, however, As Above's modest $5 million production budget gives it a pass on that front. BoxOffice projects a $9.3 million 3-day and $11.2 million 4-day.

Paramount's Teenage Mutant Ninja Turtles grabbed $2.66 million yesterday, down 41 percent from the same day last week. The reboot has amassed $153.3 million through 22 days of release, 21 percent more than G.I. Joe: The Rise of Cobra through the same point. BoxOffice projects an $11.3 million 3-day weekend and $14.7 million 4-day.

Warner Bros. reports that If I Stay added $2.6 million yesterday, off 62 percent from opening day last week. The young adult drama has earned $23.2 million thus far, 42 percent more than The Host at the same point. BoxOffice projects a $9.4 million 3-day frame and $11.9 million 4-day.

Rounding out Friday's top five, Relativity Media's The November Man posted $2.2 million in its third day of release for a $3.89 million total so far. The film is pacing 14 percent behind 2011's The Debt, which also opened on Wednesday before Labor Day. BoxOffice projects The November Man will take in $8 million for the 3-day and $10.2 million for the 4-day.

On the limited release front, Sony's 30th anniversary re-release of Ghostbusters took in $490,000 from 784 locations on Friday. That's a per-theater average of $625. The performance is noticeably lower than that of 2012's Raiders of the Lost Ark IMAX re-release ($1,648 opening day PTA) and 2012's Top Gun 3D ($1,757), although it should be noted that Ghostbusters doesn't have the advantage of premium priced tickets that those flicks carried. BoxOffice projects a $1.3 million 3-day and $1.7 million 4-day weekend.

Check BoxOffice on Sunday morning for official 3- and 4-day weekend estimates from the studios.

Friday Update #2: Early reports indicate that Guardians of the Galaxy is on pace for a $19 million 4-day Labor Day weekend, and possibly a bit more as the holiday frame unfolds. The Disney/Marvel pic will overtake Captain America: The Winter Soldier as the year's top grossing domestic release today (Friday).

Teenage Mutant Ninja Turtles is pacing for a $16 million extended weekend. The film remains a solid choice for families, a perfect recipe for the holiday.

Universal's As Above So Below is on track for a $12 million 4-day opening after its $470,000 Thursday night start.

Meanwhile, The November Man will likely end up around $11.5 million Friday through Monday. The Pierce Brosnan flick earned $1.7 million in its first two days this week, setting it up for a 6-day bow around $13.2 million.

Friday Update #1: Sources report that As Above So Below conjured up an estimated $470,000 from Thursday, a decent start considering the film's modest $5 million production budget. The opening night performance is in line with Oculus' $480,000 Thursday night start back in April. That film went on to earn $12 million over opening weekend. With Labor Day extending As Above's frame into four days, the Universal horror/thriller should land around a similar mark.

More to come.

NORTH AMERICA: 'Guardians of the Galaxy' on the Verge of becoming 2014’s #1 Film; 'Teenage Mutant Ninja Turtles' Surpasses $150M Mark on August 29, 2014

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By Daniel Garris

Disney's Guardians of the Galaxy grossed $1.56 million on Thursday to continue to claim first place at the daily box office. In the process, the blockbuster sci-fi superhero adaptation from Marvel surpassed the $257.75 million take of The LEGO Movie to become the second highest grossing release of 2014 thus far domestically. With a four-week total of $258.29 million, Guardians of the Galaxy will surpass the $259.77 million final gross of Captain America: The Winter Solider today, to move into first place for 2014. Guardians of the Galaxy was up 4 percent over Wednesday and down a healthy 39 percent from last Thursday. The film claimed first place for the week with $24.04 million, which represented a 34.5 percent decline from the previous frame.

Teenage Mutant Ninja Turtles held steady in second place with $1.08 million. In the process, Paramount's successful franchise re-launch surpassed the $150 million domestic mark on Thursday. Teenage Mutant Ninja Turtles was down 1 percent from Wednesday and down 54 percent from last Thursday. The film placed in second for the week with $21.85 million. That was a 45 percent decline from the previous week and brings the film's three-week total to an impressive $150.66 million.

Warner's If I Stay took in an estimated $1.04 million to remain in third. The low-budget drama starring Chloë Grace Moretz was down a slim 1 percent from Wednesday. If I Stay placed in third for the week with a seven-day start of $20.56 million. That was towards the lower end of pre-release expectations and places the film 2 percent ahead of the $20.12 million seven-day take of last year's Carrie.

Let's Be Cops followed in fourth place with $0.85 million. Fox's low-budget action-comedy fell 4 percent from Wednesday and 48 percent from last Thursday. Let's Be Cops placed in fourth for the week with $14.88 million. That represented a 42 percent decline from the previous week and brings the film's 16-day total to a very solid $49.12 million. Let's Be Cops is set to surpass the $50 million mark today.

Relativity's The November Man rounded out the day's unchanged top five with $0.83 million. The action thriller starring Pierce Brosnan was down 4 percent from Wednesday. The November Man has grossed $1.69 million in two days. That is just below the $1.90 million two-day Pre-Labor Day weekend start of The Debt back in 2011.

Sony's When the Game Stands Tall and The Weinstein Company's Sin City: A Dame to Kill For rounded out their first weeks of release with respective grosses of $0.52 million and $0.42 million on Thursday. When the Game Stands Tall increased 2 percent over Wednesday, while Sin City: A Dame to Kill For was down a troubling 11 percent. For the week, When the Game Stands Tall performed just below expectations with a modest seven-day start of $10.67 million and Sin City: A Dame To Kill For disappointed in a very big way with a seven-day start of just $8.59 million.

NORTH AMERICA: 'Guardians' Maintains Hold on First Place with $1.5M; 'Turtles' & 'If I Stay' Neck-and-Neck; 'The November Man' Bows to $0.86M on August 28, 2014

midaugust2.jpgBy Shawn Robbins

Guardians of the Galaxy retained first place on Wednesday with a gross of $1.51 million, off 42.5 percent from the same day last week. That brings the Disney/Marvel flick's domestic sum to $256.7 million and counting as it heads into Labor Day weekend. Guardians is now 12 percent ahead of the pace of Captain America: The Winter Soldier--which, along with The LEGO Movie's $257.75 million, it will overtake as the year's top grosser before the end of Friday--and just 2 percent behind the pace of 2008's original Iron Man.

Teenage Mutant Ninja Turtles grabbed another $1.09 million yesterday for a 55 percent week-to-week drop. The reboot has earned $149.6 million domestically in its first 20 days, 21 percent more than 2009's G.I. Joe: The Rise of Cobra.

If I Stay added $1.04 million yesterday, giving it $19.5 million in the bank through 6 days of release. The drama is currently pacing 43 percent ahead of the 6-day take of The Host and 23 percent behind The Time Traveler's Wife.

Let's Be Cops brought in $0.88 million on Wednesday for a 50 percent week-to-week decline. The comedy's total haul stands at $48.3 million through 15 days, 28 percent less than Pineapple Express at the same point.

Relativity reports that The November Man posted $0.86 million in its first day of release Wednesday. By comparison, that's 49 percent behind the $1.67 million pre-Labor Day Wednesday bow of The American in 2010 and 11 percent behind the $0.97 million Wednesday opening of 2011's The Debt.

When the Game Stands Tall pulled $0.5 million yesterday to give it a 6-day cume of $10.1 million. The football drama is running 20 percent behind the pace of Draft Day.

Sin City: A Dame to Kill For took in $0.47 million yesterday, giving it a 6-day start of $8.2 million. Unfortunately, the sequel isn't finding its feet as it trails last year's Kick-Ass 2 by 53 percent through the same point.

NORTH AMERICA: 'Guardians of the Galaxy' Continues to Soar on Tuesday with $2.11M on August 27, 2014

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By Daniel Garris

Guardians of the Galaxy took in $2.11 million on Tuesday to lead the daily box office once again. The blockbuster sci-fi superhero adaptation from Disney and Marvel was up 27 percent over Monday and down a very solid 40 percent from last Tuesday. Guardians of the Galaxy has grossed a massive $255.23 million in 26 days. That currently ranks the film as the third highest grossing release of 2014 thus far domestically (behind only Captain America: The Winter Soldier and The Lego Movie). Guardians of the Galaxy is now just $4.54 million away from surpassing the $259.77 million final domestic gross of Captain America: The Winter Soldier for first place.

Teenage Mutant Ninja Turtles grossed $1.66 million to remain in second. Paramount's successful franchise re-launch increased 28 percent over Monday and fell 53 percent from last Tuesday. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with $148.49 million through 19 days of release. The film is now just $1.51 million away from reaching the $150 million domestic mark and is set to reach the milestone on Thursday.

Warner's If I Stay held steady in third place with $1.54 million. The low-budget drama starring Chloë Grace Moretz was up a solid 21 percent over Monday, though that also represented the day's poorest daily percentage hold among wide releases. If I Stay continues to perform towards the lower end of expectations with a five-day start of $18.48 million. That places the film essentially on par with the $18.41 million five-day take of last year's Carrie.

Let's Be Cops followed in fourth place with $1.30 million. Fox's low-budget action-comedy was up 27 percent over Monday and down 48 percent from last Tuesday. Let's Be Cops has grossed a very solid $47.39 million through two weeks of release and is set to surpass the $50 million domestic mark on Friday.

It was a very close three-way race for fifth place on Tuesday between The Giver, Sin City: A Dame to Kill For and The Expendables 3. The Weinstein Company's The Giver led the trio with $0.773 million, fellow Weinstein Company release Sin City: A Dame to Kill For followed in sixth with $0.765 million and Lionsgate's The Expendables 3 landed in seventh with $0.758 million. Respective total grosses stand at $28.73 million for The Expendables 3 in twelve days, at $25.17 million for The Giver in twelve days and at just $7.69 million for Sin City: A Dame to Kill For in five days.


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