PARAMOUNT’S 'MISSION: IMPOSSIBLE – GHOST PROTOCOL' GENERATES MORE THAN $46 MILLION IN IMAX THEATRES GLOBALLY SINCE EARLY IMAX PREVIEWS
on January 03, 2012
Los Angeles -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Paramount Pictures today announced that Mission: Impossible - Ghost Protocol The IMAX Experience, has grossed $46.1 million in IMAX® theatres worldwide since the film began its early IMAX previews through Monday, January 2, 2012. The film has generated approximately $33.1 million domestically and approximately $13.0 million internationally in IMAX theatres. For the four day weekend, the film generated approximately $6.1 million domestically in IMAX theatres and generated approximately $2.7 million internationally in IMAX theatres. To date, the film has an overall gross of $367 million worldwide.
"With Mission: Impossible - Ghost Protocol leading the box office this Holiday season it is clear that movie-goers responded very favorably to the IMAX early engagement strategy," said IMAX CEO Richard L. Gelfond. "Fans and critics all over the world who previewed this blockbuster in IMAX generated the positive word-of-mouth and social media buzz that helped drive the strong box office results we see today and we believe this will continue to support the film's success throughout its run."
"We are honored that Paramount and the MI:4 filmmakers entrusted IMAX to put the picture's best foot forward and be the word-of-mouth ambassadors that separated it from the rest of the pack," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. We believe the film's success demonstrates how IMAX is bringing "must see" back to movie-going."
IMAX commented that worldwide gross box office for the fourth quarter ended December 31, 2011 was approximately $98 million ($54.3 million domestically and $43.7 million internationally).
The IMAX release of this fourth installment of Mission: Impossible features approximately 30 minutes of scenes filmed with IMAX cameras. Exclusively in IMAX, these sequences expand to fill the entire screen, and further immerse the audience in the explosive action and vast scope of the film. One featured sequence includes the unbelievable stunt performed by Tom Cruise as he scaled the world's tallest building, the Burj Khalifa Tower in Dubai, providing an up-close, you-are-there experience as only IMAX can.
The IMAX release of Mission: Impossible - Ghost Protocol has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
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