FANDANGO MARKS ITS SUPER BOWL DEBUT IN AN UNPRECEDENTED PARTNERSHIP WITH UNIVERSAL PICTURES AND ITS SUMMER ACTION-ADVENTURE MOVIE, 'BATTLESHIP'
on February 03, 2012
Los Angeles, CA -- Fandango marks its Super Bowl debut this Sunday, as part of Universal Pictures' new trailer spot for the summer action-adventure movie, Battleship, which premieres in May. The end of the spot will feature a tag directing viewers to Fandango's mobile apps and www.Fandango.com/Battleship, starting on Sunday. There, fans can sign up to receive a special Fandango FanAlertTM, notifying them when Battleship showtimes and tickets are available in their area and entering them for a rare chance to win five years' worth of free movie tickets.
Additionally, a 15-second Battleship-themed Fandango promo will run in the pre-game hours, alerting viewers that a "battle is coming," with instructions on how to sign up for a FanAlertTM and enter the movie ticket sweepstakes, which takes place on Sunday. To get a sneak peak at this promo, which will not air until Sunday, click here.
"This is an innovative collaboration that brings together the nation's leading moviegoer destination, Universal's epic film and the power of the Super Bowl," said Nick Lehman, President of Digital for NBCUniversal Entertainment & Digital Networks and Integrated Media, which includes Fandango. "We are breaking new ground for effective movie marketing. By featuring a direct ‘call to action' linking on-air movie promotion to advance ticket sales, Fandango will be instrumental in building enthusiasm among fans and helping to fill theaters with avid moviegoers."
"This marks the first time Fandango has partnered with a major movie studio in an on-air trailer spot to directly boost advance ticket sales," says Rick Butler, Executive Vice President and General Manager of Fandango. "We anticipate supporting all of our studio partners with on-air FanAlert promotional opportunities for upcoming films in the future."
Fandango will also put the weight of its own promotional muscle behind the film in advance of the Super Bowl spot. This includes social media outreach to its 1 million-plus Facebook and Twitter fans, as well as extensive promotion across its site and award-winning mobile apps, with pre-stitials and prominent homepage integration.
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