'THE HUNGER GAMES' BATTLES ITS WAY INTO IMAX THEATRES MARCH 23
on March 14, 2012
Los Angeles, CA -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Lionsgate (NYSE: LGF) today announced that The Hunger Games will be released in the immersive IMAX format on Friday, March 23, simultaneous with the film's North American wide release. The film will open in 270 IMAX theatres domestically and 19 IMAX theatres in the UK and France.
"The countdown has begun and The Hunger Games fans have spoken. With two weeks to go, we have seen substantial midnight sellouts in IMAX theatres across the country leading exhibitors to begin offering 3 a.m. shows to meet demand," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Given the phenomenon this film has become, we believe the one-week limited IMAX engagement is a perfect way to fully experience the incredible world created by Suzanne Collins and brought to life by the talented cast, Gary Ross and Lionsgate team."
The Hunger Games: The IMAX Experience is the first installment of the trilogy based on Suzanne Collins' bestselling novels and stars Academy-Award® nominated actress Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth. The film is directed by Gary Ross, and produced by Nina Jacobson and Jon Kilik.
The IMAX release of The Hunger Games will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
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