FANDANGO BREAKS RECORD WITH BEST-SELLING FIRST QUARTER IN COMPANY HISTORY
on April 05, 2012
LOS ANGELES -- Fandango, the nation's leading moviegoer destination, announced today that it achieved its best first quarter in the company's nearly 12-year history, with a 127% surge in year-over-year ticket sales, a 58% percent year-over-year increase in monthly visitors (totaling 33 million), and its top quarterly mobile percentage (23%) of total tickets sold.
"This quarter is a significant milestone for Fandango, and shows the incredible momentum behind the company right now," said Executive Vice President and General Manager Rick Butler. "Our unparalleled reach, product innovations and ability to guarantee seats for blockbusters like ‘The Hunger Games,' are significant drivers of this success. We are excited to start off the year from such a strong position, and to be adding tremendous value to our exhibitor and studio partners."
Helping fuel Fandango's enormous growth is the company's expanded exhibitor reach, having increased its theater network in the first quarter by 19%, with recent deals with AMC Theatres, Regency Theatres and other chains -- as well as the record-setting ticket sales for "The Hunger Games." Fandango sold 22% of the film's opening weekend box office and, during peak periods, sold 60,000 tickets per hour for the March blockbuster. On top of that, Fandango recently signed a partnership deal with Yahoo, becoming the movie ticketing provider for all of the network's sites.
Fandango also just launched an enormously popular Facebook Timeline app dubbed "Movies with Friends," which has helped drive a significant amount of new traffic and fan engagement, with new social tools that allow Fandango friends to share their moviegoing activities in real time.
No comments were posted.