COLUMBIA PICTURES’ 'MEN IN BLACK 3' POSTS RECORD MEMORIAL DAY OPENING WEEKEND IN IMAX THEATRES
on May 30, 2012
Los Angeles, CA -- IMAX Corporation (NYSE:IMAX; TSX:IMX), and Columbia Pictures today announced that the action comedy Men in BlackTM 3 grossed $12.7 million at the box office in 474 IMAX® theatres worldwide during its 4-day opening weekend beginning May 25. Domestically, the film grossed an estimated $70 million, of which $5.3 million was generated in 278 IMAX theatres. Internationally, the film grossed an estimated $133.2 million overall, of which $7.4 million was generated in 196 IMAX theatres. The film surpassed the previous Memorial Day Weekend global box office record set by Pirates of the Caribbean: On Stranger Tides.
"We were excited to see Men in Black 3 set a new IMAX record for Memorial Day weekend," said IMAX CEO Richard L. Gelfond. "These solid results demonstrate that audiences around the world - particularly in key growth markets like China and Russia - will turn out in force to see the best in Hollywood entertainment in IMAX. We also believe that the combination of the first Men in Black film presented in IMAX with a special six-minute clip of the upcoming and highly anticipated film, The Amazing Spider-ManTM, provided audiences a special experience that can't be missed."
The IMAX release of Men in Black 3TM has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
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