Regal Entertainment Group Supports Charities Through Innovative Straw Vote Campaign

on July 31, 2012

KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces the Regal Straw Vote. This election is a friendly competition where moviegoers make their vote count by choosing a flavor of frozen drink. Regal is donating 50 cents for every medium and large frozen drink sold during August. Sales of cherry drinks support St. Jude Children's Hospital while all other flavors benefit Boys and Girls Clubs of America. Regal has a long history of investing in American charities and through the Regal Straw Vote moviegoers are also showing their support.

"Throughout August Regal Entertainment Group theatres are a popular place to take a break from the summer sun. And when you buy a big frozen drink, your trip to the movies is even sweeter knowing that you've helped a great charity at the same time," stated Russ Nunley, Vice President of Marketing and Communications. "With this fun and innovative Straw Vote, Regal and our employees are filled with American pride while making a campaign promise to help kids all across the USA through these charities."

Boys and Girls Clubs of America and St. Jude Children's Hospital are mobilizing their friends, fans and followers to show support by choosing the appropriate flavor of frozen drink at Regal Cinemas, United Artists and Edwards Theatres during August. Through this cause marketing campaign Regal will donate up to $600,000 in total contributions. To find election results and to cheer for a favorite charity, go to Regal's Facebook page where weekly updates and vote totals will be posted. To watch the Regal Straw Vote public service announcement seen in theatres visit: youtu.be/zQehx0X6QiE

 

Tags: Regal

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