IMAX POSTS IMPRESSIVE DOMESTIC 'SKYFALL' NUMBERS WITH ESTIMATED $12.75 MILLION OPENING WEEKEND

on November 12, 2012

LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX), Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment today announced that SKYFALLTM has grossed an estimated $12.75 million in 320 IMAX® theatres in North America, resulting in an IMAX per-screen average of approximately $40,000. SKYFALL's weekend gross marks IMAX's best-ever opening, exclusive of those occurring during the summer months. Overall, the film took in an estimated $87.8 million this weekend at the domestic box office, for a cumulative total of approximately $90 million since opening nationwide.

The 23rd chapter in the iconic James Bond film franchise also grossed an estimated $2.7 million in 127 IMAX theatres internationally this weekend, with totals from overseas IMAX theatres reaching approximately $14.5 million after 17 days of international release. In a number of these international markets, SKYFALL in IMAX ranked among the highest-grossing titles ever. As of end of day Sunday, Nov. 11, 2012, the estimated IMAX global cumulative SKYFALL box office is $27.25 million. The film's overall global cume stands at $518.6 million.

Commenting on the announcement, Rory Bruer, president of Worldwide Distribution for Sony Pictures, said, "In each and every country where we've opened the film, SKYFALL has performed spectacularly, and IMAX is a terrific complement to the release. We're especially gratified to see US audiences respond to the film in such a huge way this weekend."

"Bond is back in a big way," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "SKYFALL has taken the series to a new level. The appeal of this globally beloved franchise is clear from the way audiences are embracing the film, and IMAX is poised for what we believe will be a long and successful run."

The IMAX presentation of SKYFALL has been specially formatted to feature a larger aspect ratio than the conventional release for the entirety of the film. This aspect ratio, which is optimized to take advantage of the IMAX screen, allows audiences to see more of the image and result in a full panorama of the action - further immersing them into the vast scale and scope of the film.

The IMAX release of SKYFALL has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that make audiences feel as if they are in the movie.

 

Tags: IMAX, Skyfall

Comments

No comments were posted.

What do you think?
read all News »