DreamWorks Animation Names Michael Francis as Chief Global Brand Officer
on December 10, 2012
DreamWorks Animation CEO Jeffrey Katzenberg has created the new position of Chief Global Brand Officer and appointed former J.C. Penney President Michael Francis to the role.
Francis, in his new role, will be charged with expanding the brand names established by DreamWorks such as the Shrek and Kung Fu Panda series.
Included in their strategy is the plan to build an animation studio in Shanghai, China. DreamWorks expects the studio could employ more than 2,000 workers once operational.
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