'Parental Guidance' Makes Weak Russian Debut
on January 25, 2013
20th Century Fox's comedy Parental Guidance opened in 6th place in Russia this weekend with a mere $875K across 677 screens for a $1,293 per-screen average. Comedies are historically a tough bet in international markets and star Billy Crystal's international fame doesn't seem to have helped boost sales. Among other opening films, Parental Guidance was heavily defeated by the more action-oriented Hansel and Gretel Witch Hunters ($8.4 million) and Django Unchained ($5.5 million), and narrowly topped the 3D re-release of Monsters Inc. ($849K) and the Wayan Brothers' slapstick horror comedy A Haunted House ($593K). Striking, however, is the per-screen success of A Haunted House. Across 241 screens, it managed a $2,462 per-screen average -- double the rate of Parental Guidance and Monsters Inc.
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