REGAL ENTERTAINMENT GROUP UNCAPS THE “FUZE® BOLD GETAWAY” SWEEPSTAKES

on April 16, 2013

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Apr. 16, 2013-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is partnering with Coca-Cola for an exciting new contest. Regal is offering moviegoers the chance to win an all-expense paid trip for four to a Caribbean Beaches Resort. The text-to-win sweepstakes also includes spending money for the vacation in a tropical paradise. In addition, FUZE® will provide one lucky contestant with a chance to win free FUZE® beverages for one year.

“Our partnership with Regal allows The Coca-Cola Company to tap into the passions of cinema fans while promoting beverage options like our exciting line of FUZE® iced teas. FUZE® iced teas are a delicious fusion of diverse ingredients and flavors with a bold refreshing taste,” said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. “The ‘FUZE® Bold Getaway’ sweepstakes is a great way to reward one of Regal’s loyal consumers.”

Regal has joined forces with Coca-Cola to launch the “FUZE® Bold Getaway” sweepstakes. FUZE® is partnering with Beaches Resorts of Unique Vacations, Ltd. to offer the four day and three night grand prize package that includes round trip airfare, deluxe accommodations, meals, along with daily and nightly entertainment at a Beaches Resorts Luxury Included® resort destination.

“We are truly excited to offer moviegoers all around the country this opportunity to win an amazing Caribbean beach getaway,” saidRob Del Moro, Chief Purchasing Officer of Regal Entertainment Group. “Coca-Cola is a premiere partner with Regal and through our combined marketing efforts we are able to engage our guests in fun and entertaining programs which capture the imaginations of our patrons.”

The sweepstakes runs April 19th through May 30th. Regal moviegoers 18 years or older will be encouraged to text to enter the sweepstakes via in-theatre communications on digital menu boards, popcorn bags, counter cards or by visiting FUZE Twitter (Twitter.com/fuzebeverage) and Facebook (Facebook.com/fuzebeverage) for a chance to win. For Official Rules and complete details including a no purchase necessary method of entry, visit http://bit.ly/VsJiou.

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