U.K.: ‘Iron Man 3’ $9.8M Soars Ahead of the Competition
on May 08, 2013
Iron Man 3 fell 54% after its impressive first week at the U.K. box office, grossing $9.8 million and bringing its market total to $38.1 million. 21 and Over premiered as a welcome alternative for filmgoers that had already caught up with Robert Downey Jr.'s iron-clad superhero, entering the U.K. with a $1.2 million opening weekend. Olympus Has Fallen was the strongest hold-over of the weekend, dropping 26% and still netting $1 million to see its market total increase to $7.9 million. Pedro Almodovar's new film, I'm So Excited, had a strong opening weekend after averaging $5,566 in only 87 theaters. Almodovar's latest is the only film in this week's top ten to have played in less than 200 screens. I'm So Excited outperformed the premiere of Dead Man Down despite the fact it played in nearly 75% less locations.
Box office results for the United Kingdom. May 3-5, 2013.
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