SOUTH KOREA: 'After Earth' Flops in its First Overseas Territory
on June 06, 2013
Following a scandalous third place opening weekend at the North American box office, Sony began looking overseas for potential signs of life in M. Night Shyamalan's troubled After Earth. Judging by South Korea, early results are looking dismal. After Earth opened day-and-date in South Korea and turned up with a similarly poor debut, reaching a paltry $2.5 million cume ($2.1M weekend) for third place. After Earth went head-to-head with the South Korea premiere of Star Trek Into Darkness and lost handedly, as the latest installment in the Star Trek franchise reached a $4.9 million cume ($3.7M weekend) in its first week. Fast & Furious 6 outgrossed After Earth over the weekend, posting a $2.2 million gross to see its total reach $9.5 million. After Earth will expand overseas throughout the month of June. Sony will be keeping a close eye on the film's fortunes -hoping the performance in South Korea and North America is, at best, an anomaly. At worst, we could be seeing the initial signs of the summer's first global fiasco at the box office.
Box Office Results for South Korea. May 31-June 2, 2013.
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