BRAZIL: 'Monsters University' Leads a Box Office Rebound
on June 25, 2013
Another week dominated by protests, soccer, and a single major Hollywood release painted a grim picture at the Brazilian box office. The same formula led to underwhelming results last weekend, with Star Trek Into Darkness being the only big U.S. release in a market that had its focus on the protests going on around its soccer stadiums, as well as the matches occurring within them.
The release of Monsters University in Brazil, however, helped to liven up a market that had been dominated by The Hangover Part III all month. The Hangover Part III was finally dethroned from the top spot in its fourth week. The comedy is a major hit in Brazil, having grossed a total of $14.9 million. The only other film in the top ten that has grossed more is Fast & Furious 6 with an impressive $22.2 million take from five weeks.
Monsters University was the big winner in a week that saw very few high profile releases. The animated film took in $3.5 million from its Brazilian debut. The only other U.S. film of note that opened over the weekend was The Place Beyond the Pines, which struggled in limited release from 26 theaters after failing to break into the top ten or reach the $100k mark in its opening frame. The big surprise came from domestic comedy Minha Mae e uma Peca. The Brazilian comedy had a home premiere of $2.1 million from half the theater count ofMonsters University and led the weekend in per-screen average.
Star Trek Into Darkness reached a $4.3 million cume in Brazil. The gross for the sci-fi sequel presents a big improvement for Paramount in a market where its predecessor fell falt. The performance is on par with Will Smith's After Earth, which has screened respectably in three weeks to reach a $5.6 million gross in Brazil.
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