'Chennai Express' Making History
on August 13, 2013
One day is all it took for Chennai Express to hit a million dollars in India. Its performance in North America wasn't too far from the pace set in India. Chennai Express became the highest Bollywood opener of all time in North America with $2.4 million from 196 locations in its North American debut, including $196k earned from Thursday previews. The previous record holder was 2010's My Name is Kahn with $1.9 million.
Chennai Express outperformed all but one film in the Indian market after a single day's performance. B.A. Pass, the week's other wide release, couldn't match the opening day strength of the Bollywood box office juggernaut.
Chennai Express will go down in history as the movie to reach 100 crores the quickest out of any movie to date. The previous record was held by Ek Tha Tiger (2012) which reached 100 crores in a mere five days. The film is sure to break more records as its popularity is continuing to skyrocket.
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