BRAZIL: 'Gravity' Shows Promise Despite #2 Debut

on October 16, 2013

grav.pngCloudy with a Chance of Meatballs 2 posted a spectacular hold in its second weekend, dropping a mere 6% for a $2.9 million take from a market-leading 660 screens. The animated sequel reached a $7.3 million cume in Brazil, practically equaling the $7.54 million lifetime gross of the original. Gravity settled for second place in its Brazilian premiere, not a negative result considering it only played in a third of the theaters that screened Cloudy with a Chance of Meatballs 2. The sci-fi film opened to a $1.6 million bow. Gravity’s muscle in the Brazilian box office was evident with a dominant $7,623 per-screen average. 

Domestic film Mato Sem Cachorro only slipped 22% in its first hold, a good result that brought in an additional $961K in box office. Mato Sem Cachorro has grossed a total of $2.8 million. Dragonball Z: Kami to Kami saw a $765K debut from 287 screens, while Escape Plan and Riddick both flopped in limited release in the $500K range. This is the End fared the worst out of all new releases, opening in only 140 screens to a $33K take. 

Top Ten Films in Brazil. October 11-13, 2013

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