China Overshadows North America in 'Need for Speed' Day-and-Date Debut

on March 17, 2014

needforspeed.jpgNeed for Speed had a bigger opening weekend in China than in North America. Disney is estimating a $21.2 million debut for the racing video game adaptation, a figure comparable to the respective openings of Thor: The Dark World and Robocop in the world's second most important market. Weekend IMAX results from China are projected to be $2.4 million from 138 screens, a new record for a March release.

Need for Speed struggled to find a strong reception in North America, where it grossed $17.8 million in its opening weekend and a B+ from CinemaScore. The film finished the weekend in third place in North America behind hold-overs Mr. Peabody & Sherman and 300: Rise of an Empire. Need for Speed capped off its global day-and-date debut with a $45.6 million total from 40 overseas territories. 

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