UPDATED: Cap set to flirt with triple digits

on April 03, 2014

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By Alex Edghill

Thursday Morning Update: Captain America: The Winter Soldier increased a further 23% on Wednesday to 68,321 tweets, up from 55,561 tweets on Tuesday. By comparison, Thor: The Dark World had 46,137 tweets its Wednesday before release last year. This is going to be making a push for 100,000 tweets on Thursday with the influx of buzz from early showings which is unheard of for a comic book adaptation, yes even The Avengers didn't hit 100k tweets on its Thursday before release (~70k was 'all' it managed). That's not to say this is going to open north of $207 million like Avengers as the visibility and popularity in general of the franchise has increased so very much over the last two years, not to mention the across the board increase in Twitter use for movie-commentary/chatter. Still, given how it stacks up with Thor: Dark World we at Box Office believe it is well positioned to begin with $97 million, giving it the highest April opening of all time.

The Expendables 3 released 14 character posters yesterday which was enough to push it up to the top 10. Surprisingly (to me at least) Kellen Lutz's poster was the most talked about, with honorable mention going to Wesley Snipes. The franchise has grown its buzz substantially over the last couple films and based on 5k+ tweet days from character posters alone it doesn't appear to be slowing down.

Top 15 Movies for Wednesday April 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) Divergent 74,354 79,918 224,801 7.48%
2 (-) Captain America: The Winter Soldier 55,561 68,321 168,286 22.97%
3 (+1) The Fault in Our Stars 8,823 13,190 32,564 49.50%
4 (+1) The Amazing Spider-Man 2 5,739 12,822 24,391 123.42%
5 (-2) Noah 11,492 10,945 38,221 -4.76%
6 (+1) Avengers: Age of Ultron 5,245 5,276 17,985 0.59%
7 (+1) A Haunted House 2 5,065 4,024 17,390 -20.55%
8 (+3) Oculus 3,673 3,535 12,009 -3.76%
9 (+1) The LEGO Movie 3,738 3,413 10,142 -8.69%
10 (+31) The Expendables 3 504 3,226 3,801 540.08%
11 (+7) Rio 2 2,147 2,920 7,665 36.00%
12 (+3) 12 Years a Slave 2,663 2,772 8,081 4.09%
13 (+3) Godzilla (2014) 2,463 2,695 8,461 9.42%
14 (-5) Muppets Most Wanted 4,919 2,634 10,168 -46.45%
15 (-1) The Purge: Anarchy 2,837 2,479 11,396 -12.62%

Wednesday Morning Update: Captain America: The Winter Soldier saw a 25% bump in traffic on Tuesday with 55,561 tweets on the day, up from 44,404 tweets on Monday. By comparison, Thor: The Dark World had 46,795 tweets its Tuesday before release last November. This figure marks not only the biggest Tuesday in April since 2010 (the old record was held by Titanic 3D with 23,156 back in 2012), but the biggest day ever in April over that time, breaking its own record from Monday. This is a hard film to bet against at present as it has the tide of internet buzz behind it, not to mention the entire weight of the formidable Avengers franchise.

Sex Tape is a film which has given horrors to accurately track since, well since there are a lot of sex tapes floating around! Both fake and real which make tracking tough to say the least. Well after a lot of false positive and fine tuning, yesterday the film actually released its first trailer and we were there to snapshot its impact. It was actually released later in the day on Monday and had the film bump to 800+ tweets, while its impact was more fully felt on Tuesday with 5,393 tweets. Not a huge number when lined up to Captain America above, but when you consider that the first trailer for Bad Teacher had 1,704 tweets back in February of 2011 (it also was a red band trailer), and that the first trailer for the upcoming Neighbors had 3,686 in September of last year, it looks a whole lot better. Diaz and Segal have both separately struck pay dirt in the genre in recent years and this has all the makings of a late Summer success so far.

Top 15 Movies for Tuesday April 1st

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 70,529 74,354 144,883 5.42%
2 (-) Captain America: The Winter Soldier 44,404 55,561 99,965 25.13%
3 (-) Noah 15,784 11,492 27,276 -27.19%
4 (+1) The Fault in Our Stars 10,551 8,823 19,374 -16.38%
5 (+5) The Amazing Spider-Man 2 5,830 5,739 11,569 -1.56%
6 (+30) Sex Tape 885 5,393 6,278 509.38%
7 (+1) Avengers: Age of Ultron 7,464 5,245 12,709 -29.73%
8 (-1) A Haunted House 2 8,301 5,065 13,366 -38.98%
9 (+10) Muppets Most Wanted 2,615 4,919 7,534 88.11%
10 (+7) The LEGO Movie 2,991 3,738 6,729 24.97%
11 (+2) Oculus 4,801 3,673 8,474 -23.50%
12 (-8) Cesar Chavez 15,006 3,147 18,153 -79.03%
13 (-2) 300: Rise of an Empire 5,029 2,978 8,007 -40.78%
14 (-5) The Purge: Anarchy 6,080 2,837 8,917 -53.34%
15 (+3) 12 Years a Slave 2,646 2,663 5,309 0.64%

Follow @AlexBOXOFFICE on Twitter for additional updates.

Tags: social-media-trends

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