Despite Mild Decline 'Godzilla' Firmly In Charge

on May 14, 2014

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By Alex Edghill

Wednesday Morning Update: Godzilla dropped over 13% on Tuesday to 34,782 tweets on Tuesday, marking its second straight day of dips after its London premiere over the weekend and loads of buzz from early reviews, new tv spots and interviews. It is at massive levels yes, but unless it can post a positive gain today I am worried that it is going to run the risk of failing to draw in non-creature feature fans and be stuck in the vicinity of the 1998 Godzilla film plus inflation (~$70 million).

By comparison, Pacific Rim had 6,715 tweets its Tuesday before release while Prometheus had 10,091. Yes it is way ahead of those films but they were both moving in the right direction at the same point as well. Its not like ~$70 million would be bad at all but in the weeks leading up to it with the numbers it was posting I thought it had hopes of toppling $80 or even $90 million.

Million Dollar Arm also suffered a decline on Tuesday, albeit decidedly smaller, as it fell ~5% to 2,354 tweets. By comparison, Trouble With The Curve had 1,759 tweets its Tuesday before release, Moneyball had 3,428 while Draft Day had 1,677. Double digits look very likely here, perhaps even easing into the low teens but anything more than that doesn't seem to be in the cards given the markers used.

Top 15 Movies for Tuesday May 13th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 44,942 51,495 96,437 14.58%
2 (-) Godzilla (2014) 40,223 34,782 75,005 -13.53%
3 (-) X-Men: Days of Future Past 23,394 24,635 48,029 5.30%
4 (+2) 22 Jump Street 13,673 16,229 29,902 18.69%
5 (-1) Maleficent 15,116 11,983 27,099 -20.73%
6 (-1) Divergent 14,432 11,964 26,396 -17.10%
7 (-) Transformers: Age of Extinction 11,152 9,014 20,166 -19.17%
8 (-) Captain America: The Winter Soldier 9,820 8,846 18,666 -9.92%
9 (-) The Amazing Spider-Man 2 9,328 7,624 16,952 -18.27%
10 (-) Neighbors (2014) 9,231 6,889 16,120 -25.37%
11 (-) Edge of Tomorrow 6,048 3,580 9,628 -40.81%
12 (+3) If I Stay 2,286 2,397 4,683 4.86%
13 (+1) Million Dollar Arm 2,472 2,354 4,826 -4.77%
14 (-2) Blended 5,741 2,096 7,837 -63.49%
15 (-2) Avengers: Age of Ultron 2,577 1,966 4,543 -23.71%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends, Godzilla, Million Dollar Arm

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