Can Word of Mouth Save 'Edge of Tomorrow' Overseas?
on June 03, 2014
Tuesday Edge of Tomorrow overseas box office update From Warner Brothers:
Tuesday was another great day, with EDGE predominantly holding better than the competition, relative to Monday's number (Monday was bolstered by holidays in a few markets). We grossed an estimated $2.2m bringing the cume to date to $26m. Garnering the best Mon/Tues increase in the market at +14%, The UK grossed £296k ($500k), for a cume to date of £2.4m ($4.1m).
France opens today, Russia, Korea Australia and Mexico on Thursday, followed by China on Friday.
TUESDAY: A soft weekend overseas opening of $20 million across 28 territories for Tom Cruise's Edge of Tomorrow left more questions than answers over the film's global potential as it nears its North American release on June 6. Word of mouth, however, seems to be giving the film a considerable boost after Warner Bros. reports a strong $3 million bump from Monday grosses for the film - a share equivalent to roughly 15% of the film's total weekend business. The studio reports that Monday overseas figures are 10-12% ahead of the norm that Mondays usually represent.
Word of mouth can turn out to be a deciding factor on Edge of Tomorrow's box office fate. The film is coming off rave reviews from critics and currently holds an 89% Fresh rating from review aggregator RottenTomatoes.com. Edge of Tomorrow opens in North America and 36 additional overseas territories, including China, Russia, South Korea, Mexico, France, and Australia on June 6. The film's overseas cume is up to $23.8 million following Monday's uptick in business.