'Fault In Our Stars' Stumbles But Maintains Record-Setting Pace

on June 04, 2014

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By Alex Edghill

Wednesday Morning Update: The Fault In Our Stars continued to blaze its tweet-trail on Tuesday, and despite a 13% decline to 165,878 tweets (it racked up 190,400 tweets Monday) it was still easily the biggest pre-release Tuesday on record for a Friday opener. I had to tack on the Friday opener qualification there because The Twilight Saga: Eclipse actually had 324,167 tweets on its Tuesday before release but since that was a Wednesday opener that comparison isn't valid. It dipped on Tuesday largely because buzz from its June 2nd premiere was waning. The Twilight Saga: New Moon also had a Monday premiere, and that fell 30% on Tuesday as buzz from it dissipated so this is right in line with past high profile release week premieres. If it follows a similar trajectory this week to New Moon it will be looking at over 750,000 tweets this week, obliterating the old record for Friday openers of 431k There is no doubt that there are a large number of very motivated fans here who are championing the film. This is common for popular young adult book adaptations, what is in no way ordinary are the volume of tweets it is throwing up, and has been throwing up ever since its first trailer debuted. Expect special things here this weekend for the $12 million production. Big bucks are on their way.

The Edge Of Tomorrow also saw a decline on Tuesday, albeit negligible, as it rung in with 12,222 tweets, down from 12,657 on Monday. By comparison, Oblivion had 4,468 tweets its Tuesday before release while Elysium had 2,736. Strong numbers compared to my given yard sticks but its important to remember Tomorrow opened in 28 territories over this past weekend which was a huge buzz injection while its title is much easier to tie down relevant tweets for. Even with those caveats these are strong returns for the film over the past couple days and the buzz levels coupled with strong reviews should serve it well over the coming weeks.

Top 15 Movies for Tuesday June 3rd

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 190,400 165,878 356,278 -12.88%
2 (-) Maleficent 107,723 97,269 204,992 -9.70%
3 (+1) 22 Jump Street 25,024 31,713 56,737 26.73%
4 (+1) X-Men: Days of Future Past 19,982 14,875 34,857 -25.56%
5 (-2) Star Wars: Episode VII 26,260 13,984 40,244 -46.75%
6 (-) Edge of Tomorrow 12,657 12,222 24,879 -3.44%
7 (+23) Hercules (2014) 465 8,166 8,631 1656.13%
8 (+2) Transformers: Age of Extinction 6,341 6,786 13,127 7.02%
9 (-2) Godzilla (2014) 8,100 6,295 14,395 -22.28%
10 (-2) Captain America: The Winter Soldier 6,679 5,990 12,669 -10.32%
11 (+6) Think Like a Man Too 2,064 4,692 6,756 127.33%
12 (-1) The Hunger Games: Mockingjay Part 1 4,831 4,650 9,481 -3.75%
13 (-4) A Million Ways to Die in the West 6,520 4,179 10,699 -35.90%
14 (+8) Jupiter Ascending 875 4,173 5,048 376.91%
15 (+1) How to Train Your Dragon 2 2,235 3,230 5,465 44.52%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: The Fault In Our Stars, Edge of Tomorrow, social-media-trends

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