NORTH AMERICA: Weekend Actuals: Sony Claims First as 'Think Like a Man Too' Opens with $29.2M and Second as '22 Jump Street' Takes in $27.5M
on June 23, 2014
By Daniel Garris
Sony's Think Like a Man Too led the way this weekend with a respectable $29.24 million start. The Kevin Hart led ensemble comedy sequel opened just below pre-release expectations. Think Like a Man Too opened 13 percent below the $33.64 million start of 2012's Think Like a Man and 14 percent ahead of the $25.65 million debut of About Last Night back in February of this year. The modestly budgeted Think Like a Man Too represents yet another solid performer for Kevin Hart.
Think Like a Man Too opened with $12.18 million on Friday (which included an estimated $1.8 million from evening shows on Thursday), fell 15 percent on Saturday to gross $10.31 million and fell 34.5 percent on Sunday to take in $6.75 million. That placed the film's opening weekend to Friday ratio at a so-so 2.40 to 1. Going forward, Think Like a Man Too will hope that summer midweek business helps balance out what will likely be more initial front-loading than Think Like a Man experienced. The audience breakdown for Think Like a Man skewed towards female moviegoers (63 percent) and towards moviegoers 30 years and older (59 percent). The film received a solid A- rating on CinemaScore.
Fellow Sony release 22 Jump Street claimed second place with $27.46 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 52 percent, which represented a respectable second weekend hold, especially given how much initial front-loading towards Friday the film displayed last weekend and that the film faced new competition from Think Like a Man Too. 22 Jump Street surpassed the $100 million domestic milestone this weekend and has grossed a strong $109.91 million in ten days of release. That places 22 Jump Street 56.5 percent ahead of the $70.22 million ten-day take of 2012's 21 Jump Street and 11 percent behind the $123.69 million ten-day gross of last year's World War Z.
How to Train Your Dragon 2 placed in third with $24.72 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down a significant 50 percent. While How to Train Your Dragon 2 didn't fall off the map this weekend, it's hold wasn't encouraging either on the heels of the film's softer than expected start. How to Train Your Dragon 2 has grossed an underwhelming $94.59 million in ten days. That leaves the film $5.41 million away from reaching the $100 million domestic milestone. How to Train Your Dragon 2 is currently running a slim 3 percent ahead of the $92.14 million ten-day take of 2010's How to Train Your Dragon.
Warner's Jersey Boys debuted in fourth place this weekend with $13.32 million. The Clint Eastwood directed musical opened in line with its modest pre-release expectations. Jersey Boys opened 8 percent below the $14.44 million opening weekend take of 2012's Rock of Ages. Going forward, Jersey Boys will hope to hold up better than Rock of Ages did, due in part to skewing extremely towards older moviegoers (92 percent of the film's audience was over the age of 25, while 71 percent was over the age of 50). The audience breakdown for Jersey Boys also skewed towards female moviegoers (61 percent).
Jersey Boys opened with $4.64 million on Friday, increased a solid 12 percent on Saturday to take in $5.22 million and declined 34 percent on Sunday to gross $3.46 million. That placed the film's opening weekend to Friday ratio at an encouraging 2.87 to 1. The film's A- rating on CinemaScore is also an early encouraging sign going forward.
Maleficent rounded out the weekend's top five with $12.91 million. Disney's 3D fantasy blockbuster starring Angelina Jolie was down a very healthy 30 percent from last weekend. The 24-day total for Maleficent stands at an impressive $185.88 million, which leaves the film just $14.12 million away from reaching the $200 million domestic milestone.
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