Wahlberg And Prime Continue Trucking For 'Transformers'

on June 25, 2014

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By Alex Edghill

Wednesday Morning Update: Transformers: Age Of Extinction finished Tuesday with 37,577 tweets, up 32% from Monday's 28,545 tweets. By comparison, Transformers: Dark Of The Moon had just 8,730 tweets three days before its release (which was a Sunday). It also stacks up well to other recent blockbusters (Amazing Spider-Man 2 - 24,259, X-Men: Days OF Future Past - 30,575, and Godzilla - 34,782). In fact, it is tracking ahead of all $90 million+ openers this year except for Captain America: The Winter Soldier (55,561 tweets) and the latter opened in way more territories long before its US release which gave it a hefty social media boost. My money is on this being the biggest opener on the year thus far given these signs. 

Teenage Mutant Ninja Turtles again ended up with just over 22,000 tweets on the day thanks to its viral campaign. Strong returns for their efforts in my books and while it might not have been on par with a few others in the past (Paranormal comes to mind) it was still good at stirring up interest for the second trailer. Word to the execs (yea they all read my column I'm 'sure' *eyeroll*), perhaps next time try centering the campaign around an element not as integral as a trailer, maybe to unlock original video not linked to the movie but that adds to the anticipation. Inception comes to mind when they released the comic before which was a precursor. Reason is that trailers are going to get a lot of hoopla anyway, yes this one got more than if there had been no campaign but if you tie it to a non-traditional pre-release elements (i.e not a trailer, poster or film clip) then its extra bang for your buck. My two cents about it at any rate.

Top 15 Movies for Tuesday June 24th

Rk Film Mon Tue Week Mon-Tue %
1 (+3) 22 Jump Street 36,320 240,010 276,330 560.82%
2 (-1) The Fault in Our Stars 63,295 60,185 123,480 -4.91%
3 (+2) Transformers: Age of Extinction 28,545 37,577 66,122 31.64%
4 (-1) Maleficent 39,532 27,344 66,876 -30.83%
5 (+1) Teenage Mutant Ninja Turtles (2014) 22,016 22,240 44,256 1.02%
6 (-4) Think Like a Man Too 41,370 22,100 63,470 -46.58%
7 (-) The Hunger Games: Mockingjay Part 1 19,532 19,261 38,793 -1.39%
8 (-) How to Train Your Dragon 2 11,470 8,654 20,124 -24.55%
9 (+2) If I Stay 6,184 6,814 12,998 10.19%
10 (+2) Edge of Tomorrow 5,285 4,364 9,649 -17.43%
11 (-1) Humshakals 8,118 4,287 12,405 -47.19%
12 (+1) X-Men: Days of Future Past 5,223 4,088 9,311 -21.73%
13 (+1) The Purge: Anarchy 5,188 4,071 9,259 -21.53%
14 (-5) Guardians of the Galaxy 9,349 3,828 13,177 -59.05%
15 (+3) Avengers: Age of Ultron 2,158 2,780 4,938 28.82%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: social-media-trends, Transformers: Age Of Extinction

Comments
  • Akihito said on June 25, 2014 01:40 PM

    What's going on with 22 Jump Street ? Why is it that high ?? :o

  • Alex Edghill said on June 26, 2014 04:26 PM

    No idea! Thought the same thing. Probably trended for one reason or another and had a bandwagon effect.

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