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'The Other Woman' Explodes Thanks To Red Carpet Premiere on April 23, 2014

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By Alex Edghill

Wednesday Morning Update: The Other Woman held its Hollywood premiere Monday night, leading to a massive 180% increase in buzz on Tuesday to 9,149 tweets, up from 3,262 tweets on Monday. Always nice to see big numbers and such a hefty increase in a release week for a film though I must say that premiere buzz such as this usually does little more than pad the ratio come weekend as we have seen countless times.  Especially at a high fashion premiere such as this, so I am taking these numbers with a whole lot of salt. By comparison, Bad Teacher had 5,323 tweets its Tuesday before release while That Awkward Moment had 7,145. I am very interested to see how Wednesday's numbers look and how much of a fall if any it will receive as the premiere buzz wanes. Regardless of how the premiere numbers are interpreted this remains the clear cut favourite amongst the new openers.

Brick Mansions saw a very modest 20% bump in buzz on Tuesday to 3,628 tweets, up from Monday's 3,016 tweets. By comparison, Sabotage had 1,348 tweets its Tuesday before release while Fast And Furious 6 had 88,945 tweets. With a unique name it has been relatively simple to grasp virtually all mentions for the film, unlike Sabotage which had a much more restrictive string to weed out false positives, as such I'm not so sure the final box office will be too different for both of them. Double digits is more than wishful thinking at this point.

With a sub-10% increase on Tuesday and less than 1,500 tweets The Quiet Ones is officially DOA. Indie horrors such as this traditionally have relied on online buzz heavily to succeed but with these lackluster numbers from Twitter I have a hard time seeing it pass $5 million over the weekend. The dip itself isn't the problem, more the overall lack of buzz, and if horror fans (who are very vocal on Twitter in general) aren't chatting about it then its going to have a hard time doing much of anything. Oculus had 6,240 tweets its Tuesday before release, while Paranormal Activity: The Marked Ones had 6,320.

Top 15 Movies for Tuesday April 22nd

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 35,819 33,101 68,920 -7.59%
2 (-) Captain America: The Winter Soldier 25,087 27,001 52,088 7.63%
3 (+8) Avengers: Age of Ultron 3,560 20,157 23,717 466.21%
4 (-1) The Fault in Our Stars 18,677 19,388 38,065 3.81%
5 (-) The Amazing Spider-Man 2 15,606 15,154 30,760 -2.90%
6 (-2) Godzilla (2014) 18,377 9,389 27,766 -48.91%
7 (+7) The Other Woman (2014) 3,262 9,149 12,411 180.47%
8 (-2) Heaven is for Real 8,456 7,601 16,057 -10.11%
9 (+1) X-Men: Days of Future Past 3,765 3,734 7,499 -0.82%
10 (+6) Brick Mansions 3,016 3,628 6,644 20.29%
11 (-2) Neighbors (2014) 3,863 3,417 7,280 -11.55%
12 (-4) If I Stay 4,002 3,401 7,403 -15.02%
13 (-6) How to Train Your Dragon 2 4,054 3,253 7,307 -19.76%
14 (+5) Rio 2 2,056 2,551 4,607 24.08%
15 (-3) Maleficent 3,421 2,386 5,807 -30.25%
24 (+1) The Quiet Ones 1,351 1,482 2,833 9.70%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Rio 2' Wins Close Three-Way Race on Monday with $2.68M on April 22, 2014

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By Daniel Garris

After placing in a close third over the weekend, Fox's Rio 2 moved back into first place on Monday with $2.68 million. The 3D computer animated sequel from Blue Sky Studios was down just 43 percent from Sunday and essentially unchanged from last Monday, as the Monday after Easter is traditionally a very strong day for family films. Rio 2 has grossed a very solid $77.72 million through eleven days of release. That places the film 8 percent behind the $84.15 million eleven-day take of 2011's Rio (which fell 42 percent to take in $3.34 million on the Monday after Easter).

Disney's Captain America: The Winter Soldier placed in a very close second with $2.595 million. The blockbuster 3D superhero sequel from Marvel was down 55 percent from Sunday and down a healthy 25 percent from last Monday. Captain America: The Winter Soldier has grossed $203.096 million through 18 days and will soon surpass the $206.36 million final domestic gross of last year's Thor: The Dark World. The Winter Soldier is currently running 22 percent ahead of the $169.28 million 18-day take of The Dark World.

Heaven is for Real took third place on Monday with $2.49 million. The low-budget faith-based drama from Sony was down 61 percent from Sunday, which was quite understandable given the film's strong daily hold on Easter Sunday. Heaven is for Real surpassed the $30 million mark yesterday and continues to outpace expectations with an impressive six-day start of $32.04 million. That is 15.5 percent stronger than the $27.73 million six-day take of 2010's The Last Song. With the aid of strong word of mouth, Heaven is for Real is likely to hold up nicely going forward.

Warner's Transcendence claimed fourth place with $0.997 million. The pricey sci-fi film starring Johnny Depp was down 56 percent from Sunday. Transcendence has grossed an extremely disappointing $11.88 million in its first four days of release. That represents a very poor performance given the film's price tag and is quite similar to the $12.86 million four-day start of 2007's Grindhouse. Given its performance thus far, Transcendence looks to fade away from theatres quickly.

Open Road's A Haunted House 2 rounded out the day's top five with $0.665 million. The low-budget horror comedy sequel starring Marlon Wayans fell 62 percent from Sunday, which represented one of the day's poorer daily percentage holds among wide releases. A Haunted House 2 is performing below expectations with a four-day start of $9.51 million and is currently running 50 percent behind the $19.08 million four-day start of last year's A Haunted House.

After a lackluster start over the weekend, Bears experienced the day's strongest percentage hold among wide releases, as it was down just 28 percent from Sunday to land in sixth with $0.653 million. The latest nature documentary from Disneynature should have another great hold today thanks to Earth Day. Bears has grossed $5.43 million in four days, which places it 18.5 percent behind the $6.66 million four-day take of 2011's African Cats.

NORTH AMERICA: Weekend Actuals: 'Captain America 2' Still #1 with $25.6M; 'Heaven is for Real' Takes Second with $22.5M; 'Transcendence' Bombs on April 21, 2014

 

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By Daniel Garris

Disney's Captain America: The Winter Soldier took in $25.59 million this weekend to lead the weekend box office for a third consecutive frame. The blockbuster 3D superhero sequel from Marvel surpassed the $200 million domestic milestone on Sunday, making it the second release of 2014 to reach the milestone (The LEGO Movie being the first). Captain America: The Winter Soldier was down 38 percent from last weekend, which indicates that strong word of mouth is really starting to kick in for the film. With a 17-day take of $200.50 million, Captain America: The Winter Soldier is now running 19 percent ahead of the $167.92 million 17-day gross of last year's Thor: The Dark World and will soon surpass that film's final domestic gross of $206.36 million.

Heaven is for Real exceeded its rapidly rising expectations this weekend with a second place start of $22.52 million. The low-budget faith-based drama from Sony moved into second place for the weekend, just ahead of Rio 2, after experiencing an especially strong hold on Easter Sunday. Heaven is for Real has grossed $29.56 million in its first five days of release. With a five-day to three-day ratio of 1.31 to 1, Heaven is for Real clearly built up major momentum once the weekend arrived and as it went on, as moviegoers were in the mood to catch the film over Easter weekend. The five-day start for Heaven is for Real was an impressive 16 percent stronger than the $25.39 million five-day launch of The Last Song over Easter weekend back in 2010.

Heaven is for Real took in $7.85 million on Good Friday, increased 5 percent on Saturday to take in $8.27 million and fell just 23 percent on Sunday to gross $6.39 million. The film's opening weekend to Friday ratio of 2.87 to 1 was extremely strong for a faith-based film over Easter weekend and is a very good early sign going forward. The film's A rating on CinemaScore is also a strong sign for the film. The audience breakdown for Heaven is for Real skewed heavily towards female moviegoers (62 percent) and slightly towards moviegoers 35 years and older (51 percent).

Fox's Rio 2 was down one spot from last weekend to place in third with $22.16 million. The 3D computer animated sequel from Blue Sky Studios fell 44 percent. That represented a harsher second weekend decline than 2011's Rio experienced, when it fell 33 percent to gross $26.32 million. Rio 2 has grossed $75.05 million through ten days of release. That is 7 percent softer than the $80.81 million ten-day take of Rio, but Rio 2 is still performing well in its own right, especially when considering its strength overseas. With the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2, Rio 2 is likely to stabilize going forward.

Warner's Transcendence bombed this weekend with a fourth place start of just $10.89 million. The pricey sci-fi film starring Johnny Depp had been widely expected to get off to a lackluster start this weekend, but the film was ultimately unable to live up to its relatively modest expectations for a film of its cost. Clearly, the film's largely negative critical reviews didn't help matters this weekend. The opening weekend performance of Transcendence was quite similar to the $11.59 million launch of Grindhouse over Easter weekend back in 2007.

Transcendence opened with $4.81 million on Friday (with an alarmingly high $850,000 of that total coming from Thursday night shows), fell a harsh 21 percent on Saturday to take in $3.82 million and slid 41 percent on Sunday to gross $2.25 million. The film's opening weekend to Friday ratio of 2.26 to 1 was soft for a film aimed at adult audiences over Easter weekend. The audience breakdown for the film skewed towards male moviegoers (56 percent) and moviegoers over the age of 25 (56 percent). Transcendence looks to fade away from theatres quickly, especially with it having received a disappointing C+ rating on CinemaScore.

Off to a lackluster start of its own this weekend was Open Road's A Haunted House 2. The low-budget horror comedy sequel starring Marlon Wayans debuted in fifth with $8.84 million. That was below pre-release expectations and was a disappointing 51 percent softer than the $18.10 million start of last year's A Haunted House. A Haunted House 2 opened with $4.05 million on Friday, fell 25 percent to take in $3.03 million on Saturday and declined 42 percent on Sunday to gross $1.77 million. That placed the film's opening weekend to Friday ratio at just 2.19 to 1. A Haunted House 2 received an underwhelming B- rating on CinemaScore and is extremely likely to be front-loaded towards its opening weekend performance.

The weekend's other new wide release, Bears, debuted in tenth with $4.78 million. The latest nature documentary from Disneynature opened softer than was widely anticipated and 20 percent below the $6.00 million start of African Cats over Easter weekend back in 2011. However, it should be noted that African Cats did have the added advantage of having Earth Day fall on its opening Friday. With Earth Day falling this coming Tuesday, Bears is likely to hold up nicely during the midweek. The film received a strong A rating on CinemaScore.

GLOBAL: 'Amazing Spider-Man 2' Nets Big Debut Ahead of North American Release as 'Rio 2' Claims the Top Spot Overseas; 'Frozen' Becomes the Highest Grossing Animated Film of All Time Overseas; China Tops North America in 'Transcendence' Day-and-Date Debut on April 20, 2014

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KEY POINTS:

- Rio 2 leads another weekend at the overseas box office with a $48 million take from 65 markets. The animated sequel is now up to $276.8 million worldwide.

- The Amazing Spider-Man 2 opens to $47 million from 14 overseas markets two weeks ahead of its North American release, registering the biggest overseas opening of the year. 

- Captain America: The Winter Soldier crosses $500 million worldwide.

- Frozen becomes the highest grossing animated release of all time overseas.

- China outperforms North America in the day-and-date opening of Transcendence.

- The Other Woman takes an early debut from 4 overseas markets ahead of its North American premiere, finishing the weekend with a $5.3 million bow.

Rio 2 took the overseas box office crown once again after taking off with $48 million from 65 markets, sending its overseas total soaring to $201.5 million and registering a $276.8 million global cume.

The animated film performed exceptionally well in China, where a $7.5 million hold boosted its running total in the market up to $23 million. Mexico also put up a strong hold with a #2 finish from a $4.3 million finish across 2,000 screens, taking its local cume up to $18.2 million.

Other top performers for Rio 2 include France ($3.8M Weekend / $9.5M Cume), Brazil ($2.5M Weekend, $22.6M Cume), and a $2.4 million opening weekend in Italy.

The Amazing Spider-Man 2 hit screens in 14 overseas markets two weeks ahead of its North American premiere. The (latest) Spidey sequel scored the biggest overseas opening weekend of 2014 with a $47 million debut leading into the Easter holidays.

The sequel’s overseas roll-out included a $2.3 million tally from 50 IMAX screens, equivalent to a $47,000 per-screen average.

The Amazing Spider-Man 2 netted a $15 million debut from the United Kingdom, the biggest opening of the year in the market, while reporting the market's biggest Friday IMAX numbers for any Marvel title. Mexico caught $11.1 million in its debut, the biggest opening of the year in the market and 26% ahead of Captain America: The Winter Soldier. Germany enjoyed a $6.2 million bow and Spain took a $3.9 million opening weekend, where the film finished in second place behind the blockbuster run of domestic hit Ocho Apellidos Vascos.

The Spider-Man sequel will swing over to Italy, Japan, Nertherlands, Russia, South Korea and 21 more markets next weekend.

Captain America: The Winter Soldier crossed the $500 million global mark after opening in Japan, its final overseas territory. The superhero sequel took a #2 debut in Japan with $2 million, finishing behind the blockbuster run of Frozen. South Korea took the #1 spot for the fourth consecutive weekend.

The Winter Soldier grossed $35.3 million in its fourth frame overseas to reach a $385.1 million cume outside of North America and $586.6 million global total. The sequel is currently 158% ahead of the lifetime gross of its predecessor.

Top markets for the film include a whopping $98.4 million from China, $28.1 million from South Korea, $27.7 million from the UK, and $23.4 million from Mexico.

Captain America’s #2 bow in Japan isn't a total disappointment for Disney, as Frozen continued its strong run in the country en route to becoming the highest grossing animated release of all time overseas, passing Ice Age 4 with a $1.129 billion worldwide cume. Frozen now moves up to sixth place among the highest grossing films of all time globally.

A $7.6 million weekend overseas is another victory as Frozen completed its 22nd weekend in release. The animated film has grossed a total of $729.3 million overseas. Top markets for the film include a massive $104.1 million run in Japan, $76.9 million from South Korea, and $65.2 million from the United Kingdom.

Disney releases have now grossed over $1 billion in global box office in 2014, the fastest time the studio has ever reached this milestone.

Noah gathered $21.6 million from 6,902 locations in 56 markets during the holiday weekend. The film’s overseas total is now up to $197.4 million as it approaches the $300 million global mark with a worldwide total of $290.6 million.

Noah had no new openings this weekend but posted strong holds in several overseas markets. Brazil posted a $3.7 million hold from 490 cinemas on its third weekend, only a 227% slide from its previous frame to finish the weekend in second place and reach a successful $22.9 million local cume. Noah is Paramount’s highest grossing film of all time in Brazil. It is also Paramount’s highest grosser of all time in Turkey, where it has earned $4.6 million in only three frames.

Noah took $2.1 million from 485 locations in Italy, a 45% dip from last weekend’s debut, to reach a $6.9 million total in the country. The film also held well in France ($2M Weekend / $7M Cume), Germany ($2M Weekend / $9M Cume), and the United Kingdom ($1.4M Weekend / $12.9M Cume).

Divergent crossed the $200 million mark worldwide after taking $18.1 million from 67 overseas markets in its latest overseas tally. The film has now grossed an overseas total of $75.3 million and reached a $209.2 million global cume.

The film enjoyed a $2.2 million bow in South Korea, where IMAX previews contributed to a solid start at 507 screens. Brazil was the other major market to debut over the weekend, posting a $2.1 million take from 381 screens, 56% ahead of the first Twilight film.

Other top performers for the Young Adult adaptation include France ($2.2M Weekend / $6.5M Cume), Germany ($1.6M Weekend / $4.5M Cume), and Australia ($1.5M Weekend / $6.1M Cume). Top grossing markets include the UK ($9.2M), Mexico ($6.6M), and Russia ($5.3M).

Divergent expands to Spain and Sweden on April 30 and reaches Japan on July 12

The marketing around Transcendence bet big on China ahead of the film’s day-and-date release in the market. Johnny Depp traveled to the country for the first time on a marketing tour that promoted the film’s only 3D release in the world. Previously, RoboCop had found success in the market by releasing a 3D version of the film exclusively to Chinese audiences.

The gamble paid off after Transcendence reached an $11.4 million debut in China from 6,000 screens (180 IMAX). The film fared significantly worse in other markets, however, as the Johnny Depp vehicle only managed to gross $17.4 million from its first 27 overseas markets. Transcendence struggled out of the gate in North America as well, where its opening weekend took less money than its Chinese debut with an $11.1 million bow.

Transcendence is off to a shaky start globally, with a $28.5 million worldwide cume. The film will hope to improve its box office performance with an expansion to bigger markets starting next weekend, including Germany, Australia, and the United Kingdom.

The LEGO Movie built up another $7.6 million from around 2,980 screens to reach an overseas total of $189.4 million. The animated film opened in New Zealand with a $803k take from 165 screens (including previews). Top markets for the animated film include the United Kingdom ($54.1M), Australia ($20.5M), and France ($12.1M).

The LEGO Movie has grossed $441.6 million worldwide.

The Grand Budapest Hotel brought in $6 million from 37 overseas markets to bring its total outside of North America up to $73.9 million. The Wes Anderson film has grossed more than $100 million worldwide, a major milestone for the art-house director, and is currently reporting a $118.8 million worldwide cume.

Ocho Apellidos Vascos crossed the $50 million mark in Spain as it became the biggest film ever in admissions in the market with 6.43 million tickets sold. The Spanish comedy has now occupied the #1 spot for six consecutive weeks, including a $5.8 million showing at 330 dates in its latest frame. The weekend gross gave the film a 44% market share and had it earning twice as much as #2 debut The Amazing Spider-Man 2. Ocho Apellidos Vascos is currently the fourth highest grossing film of all time in Spain with $52.8 million and is the highest grossing domestic film of all time in its home country.

The Other Woman opened in four overseas markets ahead of its North American debut, finishing its first weekend of release with $5.3 million from 447 screens. The film saw a great debut from Australia, where it landed with a $4.2 million bow to take second place in the market. The Other Woman expands to 28 additional markets next weekend.

French comedy Babysitting took a #3 debut in its home country with a $3 million bow at 350 dates.

Mr. Peabody and Sherman added $2.2 million from 19 overseas markets this weekend to take its total outside of North America up to $151.5 million. The animated film has grossed a total of $258.6 million worldwide.

'The Amazing Spider-Man 2' Nets $47M Debut from 14 Markets on April 20, 2014

tasm2.pngThe Amazing Spider-Man 2 hit screens in 14 overseas markets two weeks ahead of its North American premiere. The (latest) Spidey sequel scored the biggest overseas opening weekend of 2014 with a $47 million debut leading into the Easter holidays.

The sequel’s overseas roll-out included a $2.3 million tally from 50 IMAX screens, equivalent to a fantastic $47,000 per-screen average.

The Amazing Spider-Man 2 netted a $15 million debut from the United Kingdom, the biggest opening of the year in the market, and posted the biggest Friday IMAX numbers for any Marvel title. Mexico caught $11.1 million in its debut, the biggest opening of the year in the market and 26% ahead of Captain America: The Winter Soldier. Germany enjoyed a $6.2 million bow and Spain took a $3.9 million opening weekend, where the film finished in second place behind the blockbuster run of domestic hit Ocho Apellidos Vascos.

The Spider-Man sequel will swing over to Italy, Japan, Nertherlands, Russia, South Korea and 21 more markets next weekend.


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