By Alex Edghill
Thursday Morning Update: Guardians Of The Galaxy dropped a gear on Wednesday as it rose 86% to 55,467 tweets, up from 29,823 tweets on Tuesday. Its Facebook likes also had a solid increase, rising to 788,516 from 775,721 the previous day. Huge numbers all round here, especially for a new budding franchise. It has consistently blown all of my predictions from budding superhero franchises out of the water all week with really the only one which has consistently topped it being The Avengers. Virtually all Marvel superhero franchises began in the $50-60 million range with notable exceptions being Iron Man and Spider-Man which both had a $98 million and $114 million start many moons ago. After those two the next biggest opening is way down at $65 million for Captain America and Thor three years ago. Thanks to its massive social media footprint and big increases I believe this has been performing big enough to buck that trend and start with a huge $75 million this weekend with very strong legs going into the rest of August. Marvel appears to have hit pay dirt here for yet another cash cow.
Get On Up cooled a bit on Wednesday, rising 9% to 4,245 tweets, up from Tuesday's 3,908 tweets. Its Facebook likes also inched up to 258,396 from 256,723. By comparison, Jersey Boys had 2,074 tweets and 139,844 likes its Wednesday before release, and 42 had 4,273 tweets and 306,862 likes. Strong overall numbers, especially on Twitter, but the much lower like count and very tiny day to day increases on Facebook really set it apart from 42 in my mind and as such we are predicting $19 million for the film on the weekend. Still a very strong opening for the genre and with strong reviews rolling in for it, especially for Chadwick Boseman (even early Oscar buzz), this will also do well over the coming weeks. Looks like Summer is going out with a bang.
Twitter Top 15 Movies for Wednesday July 30th
|1 (-)||Guardians of the Galaxy||29,823||55,467||105,899||85.99%|
|3 (-1)||If I Stay||25,360||20,159||65,988||-20.51%|
|4 (+1)||Fifty Shades of Grey||17,943||15,199||71,673||-15.29%|
|5 (-1)||The Hunger Games: Mockingjay Part 1||22,451||14,271||117,324||-36.43%|
|6 (+26)||Into the Woods||856||10,970||12,530||1181.54%|
|7 (+2)||Dawn of The Planet of The Apes||7,756||8,715||24,821||12.36%|
|8 (+2)||22 Jump Street||6,931||8,401||22,224||21.21%|
|9 (-6)||The Hobbit: The Battle of the Five Armies||25,187||7,158||120,409||-71.58%|
|10 (-2)||Transformers: Age of Extinction||9,272||6,746||24,344||-27.24%|
|11 (+34)||As Above/So Below||347||5,894||6,582||1598.56%|
|12 (-5)||Avengers: Age of Ultron||10,794||5,369||32,840||-50.26%|
|13 (-)||Teenage Mutant Ninja Turtles (2014)||4,839||5,220||14,352||7.87%|
|14 (+32)||Night at the Museum: Secret of the Tomb||339||5,002||5,905||1375.52%|
|15 (+2)||The Expendables 3||3,481||4,963||13,245||42.57%|
|19 (-5)||Get On Up||3,908||4,245||9,464||8.62%|
By Daniel Garris
Universal's Lucy grossed $5.44 million on Tuesday to lead the daily box office for a fifth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson increased a respectable 10 percent over Monday's performance. In general, yesterday's daily percentage increases weren't as strong as usual for a Tuesday. Lucy surpassed the $50 million mark yesterday and has grossed a stronger than expected $54.31 million in five days. That places the film 22 percent ahead of the $44.51 million five-day take of 2010's Salt.
Hercules held steady in second place with $3.78 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was up 13 percent over Monday. Hercules continues to exceed its relatively modest pre-release expectations with a five-day start of $36.92 million. The film is currently running 5 percent behind the $38.97 million five-day take of 2012's Wrath of the Titans. With Disney's Guardians of the Galaxy arriving on Friday, it is especially important for Hercules to gross as much as it can this week.
Fox's Dawn of the Planet of the Apes took in $2.51 million to remain in third. The critically acclaimed 3D sci-fi action sequel was up 13 percent over Monday, but down 51 percent from last Tuesday. Dawn of the Planet of the Apes has clearly taken a bit of a hit this week from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with an impressive $177.17 million in 19 days.
Universal's The Purge: Anarchy claimed fourth with $1.658 million. The low budget horror sequel increased 9 percent over Monday and fell 54 percent from last Tuesday. The Purge: Anarchy continues to perform well (especially with its price-tag in mind) and has now grossed $55.04 million in twelve days. That places the film 1 percent ahead of the $54.32 million twelve-day take of last year's The Purge.
Planes: Fire and Rescue rounded out the day's unchanged top five with $1.645 million. The modestly budgeted computer animated sequel from Disney was up 10 percent over Monday and down just 29 percent from last Tuesday. With a twelve-day take of $38.49 million, Planes: Fire and Rescue is currently running 20 percent behind the $48.36 million twelve-day gross of last year's Planes.
By Alex Edghill
Wednesday Morning Update: Guardians Of The Galaxy rose 45% on Tuesday to 29,823 tweets, up from 20,609 tweets on Monday while its Facebook likes increased to 775,721 from 766,750. For the first time in a week it also nabbed the top spot on the day amongst all upcoming films on Twitter, something which has eluded it not because of low numbers but because of a few high profile trailers which grabbed some serious attention (Hobbit, 50 Shades, Hunger Games). By comparison The Avengers which had 51,744 tweets and 1,365,187 likes its Tuesday before release, Green Lantern with 2,909 tweets and 233,977 likes, Thor with 7,675 tweets and 356,954 tweets and Captain America: The First Avenger with 4,909 tweets and 673,322 likes. The level of social media buzz here for a net new superhero entry is pretty staggering and I would say it looks like a sure shot to eclipse the opening marks of all my comparisons save for Avengers which would make $70 million plus be in play.
Get On Up had another stellar rise with a 198% bump in tweet traffic to 3,908 tweets, up from 1,311 tweets on Monday, while its Facebook likes increased from 255,908 to 256,723. By comparison, Jersey Boys had 2,022 tweets and 137,631 likes its Tuesday before release, and 42 had 3,158 tweets and 296,481 likes. I believe this has more in the tank than Jersey Boys but will end up a ways shy of 42 for a couple of reasons, namely that its Facebook numbers and growth are behind and because its Twitter numbers are actually running not that far ahead of 42 which had a very common name and had to have a lot of restrictions in place to narrow down relevant tweets for. Teen millions on the weekend look probable.
One thing I wanted to mention was 50 Shades Of Grey which set a Twitter record for tweets for a trailer with just over 240,000 tweets last Thursday. This beat out the old record set by The Fault In Our Stars of 145,810 earlier this year. Really isn't surprising especially when casting news alone saw it surpass 16k tweets almost a year ago. Since the trailer hit its Facebook likes went up over 1.5 million to almost 5 million now which makes it the most liked upcoming movie that is not a sequel. This is clearly going to continue to be a social media heavyweight for years to come.
Twitter Top 15 Movies for Tuesday July 29th
|1 (+3)||Guardians of the Galaxy||20,609||29,823||50,432||44.71%|
|2 (+3)||If I Stay||20,469||25,360||45,829||23.89%|
|3 (-2)||The Hobbit: The Battle of the Five Armies||88,064||25,187||113,251||-71.40%|
|4 (-2)||The Hunger Games: Mockingjay Part 1||80,602||22,451||103,053||-72.15%|
|5 (-2)||Fifty Shades of Grey||38,531||17,943||56,474||-53.43%|
|6 (+10)||The Maze Runner||3,471||13,743||17,214||295.94%|
|7 (-1)||Avengers: Age of Ultron||16,677||10,794||27,471||-35.28%|
|8 (+1)||Transformers: Age of Extinction||8,326||9,272||17,598||11.36%|
|9 (-1)||Dawn of The Planet of The Apes||8,350||7,756||16,106||-7.11%|
|10 (+1)||22 Jump Street||6,892||6,931||13,823||0.57%|
|11 (-4)||Hercules (2014)||8,432||5,966||14,398||-29.25%|
|12 (-2)||The Purge: Anarchy||8,001||5,933||13,934||-25.85%|
|13 (+2)||Teenage Mutant Ninja Turtles (2014)||4,293||4,839||9,132||12.72%|
|14 (+11)||Get On Up||1,311||3,908||5,219||198.09%|
By Daniel Garris
Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.
Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.
Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with $174.67 million in 18 days.
Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.
Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.
By Alex Edghill
Tuesday Morning Update: Guardians Of The Galaxy continued its strong run on Monday as it accounted for 20,609 tweets, down 11% from Sunday's 23,154 tweets. The film is one of the last major Summer releases and has been getting a massive marketing push over the last few weeks to try to funnel as much dollars as possible into its opening weekend. To add fuel to the buzz fire the early reviews have been overwhelmingly favorable. The appeal here is vast and covers just about all demographics and while the Guardians Of The Galaxy are not household names like other strong Marvel franchises like Iron Man or Captain America they have done a great job at tying this into the extended Marvel Universe (those who stayed for the end of Thor: The Dark World would have seen the character The Collector who appears in this film). Other notable comparisons include The Avengers which had 45,936 tweets its Monday before release, Green Lantern with 2,354, Thor with 2,823 and Captain America: The First Avenger with 4,706. These comparisons are admittedly dated but this will be the first major Marvel adaptation that is not a sequel (or include main characters from previous films - aka The Avengers) since 2011. Clearly they have been looking for the right project to invest in and so far this looks like a very smart move on their part.
Its Facebook numbers have also been very strong as it had 766,750 likes by the end of yesterday, by comparison The Avengers had 1,326,867 likes, Green Lantern had 229,562, Thor had 320,851 and Captain America: The First Avenger had 666,414.
Start to line up sequels to this because its clear that this is going to be a huge success this weekend, its just a matter of how much of a success at this point.
Get On Up had a strong rise on Monday of 85% to 1,311 tweets from 706 tweets on Sunday, while its Facebook likes increased from 255,650 to 255,908. A solid counter-programming option on the weekend it will appeal to older moviegoers and fans of the late James Brown. I'm not that worried about lower Twitter numbers here as its target audiences are not exactly social media power-users. By comparison, Jersey Boys had 2,056 tweets and 135,045 likes its Monday before release, 42 had 2,283 tweets and 287,281 likes. The early signs here are definitely pointing to mid to upper teens which is a very strong start for the film.
Twitter Top 15 Movies for Monday July 28th
|1 (+5)||The Hobbit: The Battle of the Five Armies||12,296||88,064||616.20%|
|2 (-1)||The Hunger Games: Mockingjay Part 1||66,868||80,602||20.54%|
|3 (-1)||Fifty Shades of Grey||51,255||38,531||-24.82%|
|4 (-)||Guardians of the Galaxy||23,154||20,609||-10.99%|
|5 (-)||If I Stay||14,439||20,469||41.76%|
|6 (-3)||Avengers: Age of Ultron||27,770||16,677||-39.95%|
|7 (-)||Hercules (2014)||12,225||8,432||-31.03%|
|8 (-)||Dawn of The Planet of The Apes||8,390||8,350||-0.48%|
|9 (-)||Transformers: Age of Extinction||8,131||8,326||2.40%|
|10 (-)||The Purge: Anarchy||7,012||8,001||14.10%|
|11 (-)||22 Jump Street||6,731||6,892||2.39%|
|12 (+53)||Frank Miller's Sin City: A Dame To Kill For||125||6,192||4853.60%|
|14 (-)||The Expendables 3||4,625||4,801||3.81%|
|15 (+1)||Teenage Mutant Ninja Turtles (2014)||2,856||4,293||50.32%|
|25 (+12)||Get On Up||706||1,311||85.69%|