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MARVEL’S ‘IRON MAN 3’ HAS RECORD-BREAKING GLOBAL WEEKEND IN IMAX® THEATRES WORLDWIDE, GROSSING $28.6 MILLION on May 06, 2013

LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $28.6 million for the weekend in 592 IMAX® theatres worldwide, setting an all-time global IMAX opening weekend record. The film, which premiered in North America Friday, May 3, and returns star Robert Downey Jr. to his now-iconic title role, established several other IMAX records and benchmarks, including:

• The film generated $15.6 million domestically, setting a new IMAX opening-weekend record for May and establishing the second-best IMAX opening weekend in North America

• Multiple individual theatre opening weekend records with 27 IMAX theatres establishing new Friday records, and 22 setting new marks for Saturday

• Record-breaking IMAX openings in key territories, including China ($63,000 per screen), Russia ($77,000 per screen) and Ukraine ($47,000 per screen)

Iron Man 3 has now grossed $39.3 million in IMAX at the global box office, and the film overall has grossed $174.2 million domestically and $677 million globally so far.

Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios, said, "IMAX continues to be an in-demand format for premium, immersive moviegoing experiences like those created by Marvel's action-packed films, and we're very proud of the record-setting performance of Marvel's Iron Man 3 on IMAX screens around the world."

"Iron Man 3 is a bona fide global hit and the perfect property to kick off the summer season," said Greg Foster, Chairman and President of IMAX Entertainment. "Films like this form a strong foundation for our portfolio and we once again congratulate Marvel, Disney and the film's cast and crew for creating a film that so clearly resonates with IMAX fans around the world."

 

UPDATED: DOMESTIC: 'Iron Man 3' Nears $200M on May 03, 2013

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Wednesday Update: Iron Man 3 grossed $11.29 million on Tuesday.  That was essentially on par with Monday's performance and represented a strong first-Tuesday hold.  The film's five-day domestic total stands at $196.699 million.

Tuesday Update: Iron Man 3 grossed $11.27 million on Monday.  That was down 74 percent from Sunday's performance and brings the four-day domestic total for the film to $185.41 million.

Monday Update: The reported weekend actual for Iron Man 3 is $174,144,585.  The daily breakdown for Iron Man 3 was as follows: $68.859 million on Friday, $62.273 million on Saturday and $43.013 million on Sunday.

Sunday Update: Disney is estimating that Iron Man 3 will gross $175.3 million this weekend.  That ranks as the second largest opening weekend take of all-time, behind only the $207.44 million debut of Marvel's The Avengers last May.  Iron Man 3 grossed $62.2 million on Saturday, which represented a decline of just 9 percent from Friday.

Saturday Update: Disney reports that Iron Man 3 took in $68.31 million on Friday.  That places the film on pace for a strong opening weekend gross in the area of $169 million.

Friday Update #4: As the evening continues sources now tell BoxOffice that Iron Man 3 is on pace to gross $63 million-$65 million on Friday, which would mean an opening weekend take of around $161 million.

Friday Update #3: More numbers are coming in now and sources tell BoxOffice that Iron Man 3 is going to hit $65 million-$67 million on Friday, which means that it should end up with around $165 million for the weekend.

Check back tomorrow morning for an official studio estimate and a new projected weekend haul.

Friday Update #2: Sources tell BoxOffice that Iron Man 3 is on pace for $66-$68 million on Friday. The action flick's weekend total should come in between $165-$170 million.  

Friday Update #1: Disney reports that Iron Man 3 took in $15.6 million from Thursday evening/midnight shows in North America. That compares favorably to the $7.5 million that Iron Man 2 tallied from early shows, but it falls short of the $18.7 million haul that The Avengers posted before setting a new opening weekend record with $207 million. 

'Iron Man 3' Takes Off with 93% of Today’s Fandango Ticket Sales, Scoring 100 on Fandango’s Fanticipation Buzz Indicator on May 02, 2013

LOS ANGELES -- Fandango, the nation's leading moviegoer destination, reported today that Iron Man 3 is the first film this year to score 100 on the company's Fanticipation scale (above), which charts movie fan buzz and excitement around the weekend box office line-up. Numerical scores (on a 1-100 scale) are calculated based a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. To date, Iron Man 3 is flying away with 93% of Fandango's ticket sales today as of 10 am PT.

Voted in a springtime Fandango moviegoer survey as the most anticipated film of the summer season, Iron Man 3 is currently Fandango's top-selling advance ticket-seller of the year, and its advance sales are outperforming Iron Man 2, at the same point in that film's sales cycle.

According to a Fandango survey of more than 1,000 Iron Man 3 ticket-buyers:
88% of survey respondents said The Avengers influenced their decision to see Iron Man 3.
62% said Gwyneth Paltrow's more dynamic role in Iron Man 3 increased their interest in seeing the movie.
57% picked Sir Ben Kingsley as the most anticipated newcomer to the Iron Man franchise.

GLOBAL: Links To Top 10 Charts From The Major Overseas Markets - April 26-28, 2013 on May 02, 2013

Iron-Man-3-Stills-iron-man-33278597-500-301.jpgIron Man 3 has grossed $307M and counting in the overseas markets. The superhero film has shattered records left and right, winning the top spot in each of the countries it opened. The release broke the single-day record in China, not included in our coverage from last week since it was only released on May 1. You can read our daily updates on Iron Man 3's global numbers here. Germany and Russia were the only major markets where Iron Man 3 did not premiere last weekend. The vacancy allowed a second consecutive victory for Russian hockey biopic Legend no. 17 to win in its domestic box office and, somewhat surprisingly, Scary Movie 5 to entertain German audiences in its debut weekend. 

AUSTRALIA: 'Iron Man 3' Records The Highest Disney And Marvel Opening Of All Time.

BRAZIL: 'Iron Man 3' Scores Second-Highest Ever Opening Weekend In Brazil.

CHINA: 'So Young' Slides Ahead Of 'G.I. Joe: Retaliation' To Lead Chinese Box Office.

FRANCE: A Robust Weekend Led By $14.9M 'Iron Man 3'.

GERMANY: No Iron Man? No Problem: 'Scary Movie 5' Opens At #1.

ITALY: 'Iron Man 3' Is #1 After $11.1M In First Week.

RUSSIA: 'Legend No. 17' Is #1 For Second Consecutive Weekend.

SOUTH KOREA: 'Iron Man 3' $16.4M Opening Dominates Box Office.

SPAIN: 'Iron Man 3' Is The Only Sign Of Life At The Box Office.

UK: 'Iron Man 3' Is The Undisputed #1 With $21.2M Opening Weekend.

Follow Daniel Loria and BoxOffice on Twitter for more on the global box office.

GLOBAL PREVIEW: Is ‘Iron Man 3’ The Only Movie Playing in the Whole World? on May 02, 2013

53429296680800441582126.jpgNo, it isn't (duh), but no one seems to be watching much else.

Iron Man 3 stole all the headlines last weekend in the global box office. The third installment of the superhero franchise broke box office records and took the top spot in each of the territories it opened. A $21.2 million take in the U.K. led the charge until Wednesday's China numbers came in. Iron Man 3 is poised to be a global juggernaut, recording the highest single-day gross in Chinese box office history: an estimated $21.5 million. Iron Man 3 has grossed $307 million in its overseas run.  

Iron Man 3 rolled out in Germany and Russia mid-week, where box office competition is limited to a slew of hold-overseas. Scary Movie 5 took advantage of the scaled release and won the top spot in its German premiere, while Russian hockey biopic Legend No.17 has held the top spot in Russia for two consecutive weeks.  

Other major distributors are taking a conservative approach around Iron Man 3's global release. Universal is rolling out Jurassic Park 3D and Identity Theft to more territories this weekend, hoping to get a push from audiences looking for an alternative to the superhero movie.   Identity Theft, a comedy about a fat, obnoxious American woman on a road trip with her hapless identity theft victim, might not be the easiest comedy to sell abroad. The comedy has grossed $34.5 million in 20 territories and will open in 8 additional countries this weekend. Mexico is the only potential market to stand out in that group; the only American comedy currently performing in the top ten is This is 40, struggling in 9th place after its second week with a gross under the half-million dollar mark. Identity Theft might walk away with an unexpected push from Mexico this weekend if it can find traction with local audiences.  

Jurassic Park 3D will open in six more territories this weekend. France is the biggest market on that list. The competitive and saturated nature of the French box office, however, offers no guarantees. France, along with China, is one of the most competitive markets for any release. Audiences are eclectic, loyal to domestic films, and see a great diversity of new releases each week to create one of the most dynamic markets in the world. I'm not sure how a 3D re-conversion/release will fare with French audiences, but its $7 million overseas total is already a good return for a film that cost $10 million to re-package under the glossy new 3D technology.  

Paramount will be happy after G.I. Joe: Retaliation surpassed its predecessor with an overseas total that currently stands at $232.7 million. The China release has been a big success, grossing over $50 million. Iron Man 3 will likely slow down its performance; the big story of the weekend might be how G.I. Joe fares in China with the release of Iron Man 3 in full swing. G.I. Joe will release in Japan, its last remaining major territory, on June 8. Meanwhile, Hansel and Gretel: Witch Hunters will try their luck in Italy, where it will open this weekend.  

You can take a look at which films performed best last weekend by accessing our weekly territory-by-territory rundown of the global box office's top markets.

Follow Daniel Loria and BoxOffice on Twitter for more on the global box office.


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