Iron Man 3 broke the billion-dollar mark in the global box office heading into the weekend. The latest entry in the Disney/Marvel Iron Man franchise has been the year's biggest story in the global box office, reaching the $1 billion milestone in only 23 days. The superhero sequel faced an uphill battle this weekend, facing the global expansion of Star Trek Into Darkness, the opening weekend of The Great Gatsby in 49 territories, an Epic Latin American release, and the U.K. premiere of Fast & Furious 6.
A slower weekend didn't prevent Iron Man 3 from breaking into the top ten of the all-time highest-grossing films at the global box office. Iron Man 3 currently ranks in 9th place on that list after reaching a global cume of $1.073 billion. China leads the overseas grosses for the film, responsible for $109.5 million of its $736.2 million overseas total. South Korea ($61.1M), the U.K. ($52.1M), Mexico ($45.9M), Russia ($42.2M), and Brazil ($42.1M) round out the most important territories for Iron Man 3.
Star Trek Into Darkness ramped up its global expansion, grossing $40 million across 40 territories this weekend to reach a $80.5 million overseas total. The film's global cume stands at $164.5 million with around half of the overseas marketplace still waiting for the film's release.
Russia was the biggest market for the Star Trek reboot's sequel, bringing in $8 million in its opening weekend -a 400% increase from the last film's Russian opening and twice the lifetime gross of its predecessor in the same market. The film also outgrossed the lifetime cumes of the last Star Trek in Colombia, India, Malaysia, Philippines, Peru, Singapore, and Thailand.
Star Trek Into Darkness showed resiliency in its seven hold-over markets, grossing a combined $55.6 million in its second weekend. The U.K. led the pack with a $5.9 million weekend and a $24 million cume. Germany added $3.2 million this weekend to bring its German total to $12.4 million. Australia scored a similar figure, with $3.3 million in the three-day span to reach a $10 million total. Mexico pushed another $1.6 million for a $5.6 million cume. Star Trek Into Darkness will be released in China, Japan, Korea, Brazil, Italy, Spain and France in the coming weeks.
The Great Gatsby roared into 49 territories with a $42.1 million opening weekend. It is the biggest opening weekend of Baz Luhrman's career. The Great Gatsby took the top spot in France ($4.7M), Italy ($3.8M), and Spain ($2.2M), and Taiwan ($799K). Other top markets for Gatsby include: Russia ($6.2M), the U.K. ($6.2M), South Korea ($4.3M), Italy ($3.8M), and Germany ($3.7M). The film still has several major markets on the horizon: Australia (May 30th), Mexico (May 31st), Brazil (June 7th), and Japan (June 14th).
Epic launched in 16 markets this weekend, the majority in Latin America, and came away with a very strong $14.5 million opening weekend in its overseas release. Animated films perform exceptionally well in Latin America and Epic was no exception, taking the top spot in 7 of the region's 12 markets. Epic was the #2 film in every other market it opened. Mexico has been building a reputation for one of the most important overseas markets for animated films. Mexican audiences responded to Epic with a $3.4 million weekend. Brazil followed with $2.3 million and Germany was the only other market where the film broke the million-dollar mark, notching a $2.3 million gross.
Epic cut into the strong hold-over performance from The Croods. The Croods reached a $552.6 million global total after increasing its overseas cume to $375.8 million, including a $2.5 million premiere in South Korea.
Fast & Furious 6 began its global roll-out in the United Kingdom, where it dominated the box office in first place with a $13.8 million take. The Fast and Furious premiere was the second highest opening weekend of the year in the U.K., behind Iron Man 3. The sixth entry in the franchise featuring attractive people driving fancy cars will open in North America and 59 additional overseas territories next weekend.
Sunday Update: Star Trek Into Darkness grossed $40 million across 40 territories this weekend to bring its overseas cume to $80.5 million. Combined with the film's $86.4 million opening weekend in North America, the Star Trek sequel's global cume currently stands at $164.5 million. IMAX screenings account for $20 million of the film's current global total.
The openings in Russia ($8M) and Taiwan ($1.7M) were the most notable new markets for the sci-fi sequel. The $80.5 million overseas cume is already 80% better in the same number of foreign markets than the film's predecessor during the same time-period. Star Trek's biggest cumulative markets include the U.K. ($24M), Germany ($12.5M), Australia ($10M), and Mexico ($5.6M). The film will open in major markets like China, Japan, South Korea, Brazil, Italy, Spain, and France in the coming weeks.
Saturday Update: A softer-than-expected Fri-Sun North American haul means that it will take Star Trek Into Darkness more time to hit the $200 million global milestone. The film opened in 33 new markets this weekend, including Russia. Russia is estimated to earn $9M for the weekend, which is 400% of the gross of the last film in that market. The film's estimated gross is $35M for the weekend and the projected overseas cume through Sunday is $75M.
Friday Update #2: Star Trek Into Darkness is off and running at the box office. With estimates approaching $100 million in four days of release in North America combined with $47 million in overseas box office reported already, the sci-fi flick is quickly making its way to the $200 million global plateau.
Friday Update: Paramount reports that Star Trek Into Darkness has $47 million in the bank overseas thru Thursday. Combined with the $13.5 million North AMerican haul, Into Darkness is now sitting pretty at $60.5 million globally.
Thursday Update: Star Trek Into Darkness opened in seven overseas markets this past weekend, earning $40 million thru Wednesday. According to Paramount, the combined figures from these territories are almost 70% greater than 2009's Star Trekfrom the same territories (UK, Australia, Germany, Mexico, New Zealand, Austria and German speaking Switzerland). 33 new markets, lead by Russia, will open this weekend.
SUNDAY UPDATE: The Great Gatsby broke the $100 million global mark over the weekend after grossing $42.1 million across 49 overseas territories. Baz Luhrmann's adaptation of the F. Scott Fitzgerald novel is the highest-grossing film of the Australian director's career. The film still has releases in several major markets in the coming weeks: Australia (May 30th), Mexico (May 31st), Brazil (June 7th), and Japan (June 14th). The film ranked in #1 in France, Italy, Spain, and Taiwan.
SATURDAY UPDATE: The Great Gatsby added 19 territories on Friday, grossing $10M from 49 countries. The overseas cume is now $17M heading into the weekend and already surpasses the entire opening weekend of Moulin Rouge ($13M in the same 49 markets). The gloval total is $83.7M ahead of Saturday and Sunday's grosses.
TOP OVERSEAS MARKETS:
1/ Russia: $2.6M from 1,282 screens. Ranked 2nd
2/ UK: $2.5M from 934 screens. Ranked 2nd
3/ France: $2.2M from 660 screens nationwide. Ranked 1st
4/ Korea: $1.9M from 559 screens nationwide. Ranked 2nd
5/ Italy: $1.4m from 664 screens. Ranked 1st
Key Friday Opening Markets:
Both Spain and Taiwan opened on Friday to #1. Spain grossed $422k with 40k admissions from 540 screens, and Taiwan took $203k with 24k admissions from 101 screens respectively.
FRIDAY UPDATE: The Great Gatsby opened in 27 markets for an early $5.4 million overseas total as it expands to Spain and several other markets over the weekend. Baz Luhrmann's adaptation of F. Scott Fitzgerald's classic novel is on track to become the Australian director's highest grossing opening weekend. Check back with us throughout the following days as we bring you updates on Gatsby abroad.
SUNDAY UPDATE: Iron Man 3 is now the 9th highest grossing movie of all time in the global box office. The superhero film reached a $1.073 billion global cume over the weekend, led by a $337.1 million North American cume and a $107.5 million performance in China. The film has grossed a total of $736.2 million overseas.
Top Overseas Territories for Iron Man 3. As of May 19, 2013.
South Korea $61.1M
United Kingdom $52.1M
Hong Kong $13.9M
Other Overseas Markets $139M
Overseas Total $736.2M
FRIDAY UPDATE: Iron Man 3 crossed the $1 billion global mark after 23 days in release. It is only the second Marvel film to break the billion dollar barrier, and the fourth Disney film to do so after Pirates of the Caribbean: Dead Man's Chest, Alice in Wonderland, Toy Story 3, and Pirates of the Caribbean: On Stranger Tides, and Marvel's The Avengers. Iron Man 3 crossed the $300 million milestone in North America after 14 days in release, the 9th Disney film to reach the figure.
The overseas total for Iron Man 3 is $698.9 million across 55 territories, including a whopping $104 million from China. South Korea and the United Kingdom follow down the list, grossing $56.2 and $50 million respectively. Iron Man 3 is expected to cross the $50 million mark in Mexico this weekend.
The latest entry in the Iron Man franchise has surpassed the global totals of Captain America ($369M), Thor ($449M), Iron Man ($585M), Iron Man 2 ($624M), Amazing Spiderman ($752M), Spiderman 2 ($784M), Spiderman ($822M), Spiderman 3 ($891M), Pirates of the Caribbean: At World's End ($963M), Jurassic Park ($967M), and Harry Potter and the Sorcerer's Stone ($975M). It is the highest grossing film of all time in Indonesia, Malaysia, and Vietnam.
Iron Man 3 is now the second highest grossing superhero film of all time. It occupies the 11th position among all-time grosses in the overseas marketplace and is the 16th most successful film of all time in the global box office. The film has grossed $301.9 million in North America (U.S. and Canada).
Top Overseas Territories for Iron Man 3. As of May 16, 2013.
South Korea $56.2M
United Kingdom $50.0M
Hong Kong $13.3M
Other Overseas Markets $173.3M
Overseas Total $698.9M
Iron Man 3 is heading into the weekend after shattering the $1 billion global mark. The latest entry in the Iron Man franchise is already the #2 superhero film of all time, behind The Avengers. It is the 11th highest grossing film of all time in the overseas marketplace and occupies the 16th spot on the historical grosses list.
It is impossible to know just how much of the $104 million China gross came from specific production aspects tailored for Chinese audiences, but Iron Man 3's cultural hybrid approach might become as enticing for future projects as the prospect of a Chinese co-production.
The only significant obstacle in Iron Man 3's path is the global expansion of Star Trek Into Darkness. The sci-fi sequel had mixed results after its release in seven markets last weekend. It dominated the U.K.'s box office, grossing nearly half of its weekend $37.1 million from the United Kingdom's loyal fans. The J.J. Abrams reboot project sank in Mexico, out-grossed by Iron Man 3 over Mother's Day weekend. Star Trek Into Darkness heads into the weekend opening in 15 new markets with a $60.5 million global total.
Big numbers for the Star Trek expansion can come from Russia, where Iron Man 3 is heading into its third weekend after already grossing $40.2 million. Paramount opted for a strategic scaled release with Star Trek Into Darkness, releasing the film in Trekkie strongholds before a summer-long overseas expansion. Paramount's strategy sacrifices the potential for the sustained buzz of a global day-and-date release, but allows it to pick-and-choose territories in order to avoid competition from other tentpoles in this packed summer season.
The Great Gatsby will hope to give Iron Man 3 and Star Trek Into Darkness a run for their money, aiming for an overseas run that reflects the adaptation's strong North American opening weekend. The title isn't a household name abroad, so the film will be relying on Leonardo DiCaprio's star-power and Baz Luhrmann's alluring visual style to draw in viewers. The film's performance in the U.K., France, Germany, South Korea, Italy, Russia, and Spain this weekend is an all-or-nothing bet for the top global markets.
The Croods has been a runaway success story in the overseas market over the last two months. The animated film has grossed $362 million overseas despite direct competition from Oz: The Great and Powerful. The Croods conquered Oz, beating it by over $95 million in the overseas market.
The Croods has held well in top ten lists around the world but will likely get bumped off by this week's overseas release of Epic. Epic will hope to tap into the popularity of the animated market along with the recent fairytale adventure trend. Fairytale adaptations have proved successful at the overseas box office over the past two years. The tone of Epic, however, is aimed at a younger demographic than the more universal appeal of films like Snow White and The Huntsman, Jack the Giant Slayer, and Hansel and Gretel: Witch Hunters.
Epic will be released in 17 overseas markets this weekend, with a specific focus on Latin America, where animated films have a reputation of faring especially well. Epic might have a better shot at toping the box office in Mexico and Brazil, where Iron Man 3's established success and the lack of any other new family-oriented films in the market present an interesting opportunity for the right film to take the top spot away from the billion-dollar superhero movie.