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GLOBAL: 'Need for Speed' Races to $63.4M Day-and-Date Debut on March 16, 2014

needforspeed.jpgNeed For Speed took $45.6 million from a day-and-date opening weekend in 40 overseas territories. 

The film enjoyed a #1 opening from China with an impressive $21.2 million haul, comparable to the premieres of Thor: The Dark World and Robocop. IMAX numbers for the film coming out of China are projected to be $2.4 million from 138 screens, a new record for a March opener. Other top results from the weekend include #1 openings in Russia ($5.5M) and the United Kingdom ($3.5M). Need for Speed opened to $63.4 million worldwide.

300: Rise of an Empire narrowly missed out on the chance to retain the overseas crown, following up last weekend's strong day-and-date debut with a $41.3 million hold from over 12,500 screens in 62 markets. The 300 sequel has now grossed a total of $158 million overseas and $236.3 million worldwide after two frames in the global market.

Brazil continues to be a bright spot for the film, staying in first place with a $3.5 million weekend from 776 screens to reach a $10.9 million market total. Russia added $3 million from 1,399 screens to finish in second and reach a $14.6 million total. Mexico took first place with a $2.9 million hold from 1,540 screens, bringing its total to $10.5 million.

300: Rise of an Empire finished in second place in Germany with a $2.8 million weekend from 624 screens, reaching a $9.1 million local cume. South Korea also added $2.8 million from the weekend, bringing its own total up to $10.6 million. France contributed $2.6 million from 453 screens to reach a $10.7 million cume. The United Kingdom added $2.2 million from 795 screens to reach a $9 million total.  

Mr. Peabody & Sherman added $15.3 million from 10,340 screens in 61 markets. The film posted strong holds in Russia ($2M, 2,016 screens), Spain ($1.5M, down 19%), and Germany ($1.5M, up 9%) to bring the overseas cume up to $85.6 million. Top markets for the film include the United Kingdom ($20.3M), France ($8.7M), and Russia ($8.4M). Mr. Peabody & Sherman has grossed $148.7 million worldwide. 

Frozen opened in Japan this weekend, taking a commanding #1 debut with a $9.4 million bow. It is the biggest Walt Disney Animation opening of all time in the market, and only 13% below the opening weekend of Monsters University.

Frozen is now the #15 highest grossing film of all time at the global box office, surpassing The Hobbit: An Unexpected Journey ($1.017B) and Tim Burton's Alice in Wonderland ($1.025B) with a $1.026 billion global cume. Frozen is the fourth highest grossing animated release of all time overseas with a $630.2 million total.

The Monuments Men earned $8.2 million from 3,234 screens in 49 overseas markets. The film took a positive $3.2 million opening from France, finishing in third place in the market. Australia posted a #1 debut with $2.3 million. The new openings helped boost George Clooney's film to a $54.2 million overseas total and a $128 million global cume.

The Grand Budapest Hotel continues to post strong per-screen average numbers around the world. Wes Anderson's latest film impressed in limited release in North America, following up its domestic success with strong holds in the United Kingdom ($2.2M Weekend, down 15% / $6.8M Cume), Germany ($1.1M, ip 11% / $$2.6M Cume), and France ($1.1M, down 30% / $6.6M Cume). The film opened in fourth place in Russia with an impressive $1.1 million take from only 554 screens. The Grand Budapest Hotel is now up to $20 million overseas and $24.8 million worldwide. 

12 Years a Slave continues to build on its Academy Award win with a $5.9 million boost from 61 overseas markets. The historical drama has now grossed a total of $116 million overseas. Top performers for the film include the United Kingdom ($32.5M), France ($14.4M), Spain ($7.9M), Germany ($6.2M), and Australia ($6M). 12 Years a Slave has grossed $171 million worldwide.

RoboCop collected $5.5 million from 6,068 screens to take its overseas total to $177.2 million. The sci-fi remake enjoyed a $1.4 million opening on 310 screens in Japan, 57% ahead of Captain America: The First Avenger. In China, where RoboCop is playing in 3D, the film added $2.3 million in its third frame to reach a $48.8 million market total. RoboCop has been playing well in director Jose Padilha's home nation in Brazil, where it has currently grossed $12.4 million. RoboCop has grossed a total of $233.7 million worldwide. 

The LEGO Movie added $4.7 million from over 4,000 screens in 52 markets to reach an overseas total of $141.5 million. The top markets for the animated film include the UK ($49.6M), France ($11.2M), Mexico ($9.8M), Spain ($6.6M), Russia ($6.1M), and Brazil ($5.5M). The LEGO Movie has grossed $378.4 million worldwide. 

The Hobbit: The Desolation of Smaug might fall short of the $1 billion mark but will have few complaints after adding another $2.3 million to its overseas tally this weekend, bringing its total outside of North America to $686.4 million. The Hobbit sequel has now grossed $944 million worldwide. 

Ride Along took $920k at 500 dates in 7 territories, raising its overseas total to $11.4 million. The lion's share of the weekend grosses came from the United Kingdom, where the film finished its third week in sixth place with a $770k tally at 333 dates for a 17-day total of $5.7 million. The Netherlands opened in eighth place with $80k at 34 dates for an 11-day total of $325k. Ride Along has grossed $143.5 million globally and will expand to Australia and Hungary on March 20.

Endless Love grossed $260k at 700 dates in 14 territories to reach an overseas total of $8.1 million. The film took a $125k holiday opening at 195 dates in South Korea. Endless Love will expand to 12 more territories in the coming weeks, including the Netherlands on March 20. The film has grossed $31.5 million worldwide.

Follow Daniel Loria and BoxOffice on Twitter for more news and updates on the global box office. 

Long Range Forecast: 'Neighbors' on March 14, 2014

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BoxOffice adds Neighbors to our Long Range Forecast. Universal's raunchy comedy faces the daunting task of opening in between The Amazing Spider-Man 2 and Godzilla. Will it be up to it?

Neighbors
(Universal)

PROS:

- Reactions on Twitter/Facebook to the film's red-band trailer have been overwhelmingly positive.
- Early reviews out of SXSW show promise.
- Star Seth Rogen is on a roll following the healthy performance of This Is The End last year.
- Zac Efron's performance should shock audiences who still see him as a teen heartthrob, and you can't put a price on that kind of buzz.
- Never underestimate how well R-rated comedies can perform during the summer season. For example, look no further than the impressive runs that We're the Millers ($150.4 million domestic) and This Is The End ($101.5 million) managed last summer. 

CONS:

- As stated above, opening in between The Amazing Spider-Man 2 and Godzilla won't be easy for a flick that's bound to skew male
- College-themed comedies are notorious for objectifying women. As a result, key female demos may stay way from this one.

Check out our prediction for Neighbors and other films in the table below. 

Title Release Date Distributor First Weekend of Wide ReleaseCumulative
Neighbors (2014) May 9, 2014 Universal
$34,000,000 $126,000,000
Moms' Night Out May 9, 2014 Sony / AFFIRM
$6,000,000 $14,000,000
Chef May 9, 2014 Open Road
$10,000,000 $31,000,000
Legends of Oz: Dorothy's Return May 9, 2014 Clarius Entertainment
$4,000,000 $11,000,000
The Amazing Spider-Man 2 May 2, 2014 Sony / Columbia
$112,000,000 $265,000,000
Brick Mansions Apr 25, 2014 Relativity Media
$7,000,000 $16,000,000
The Other Woman (2014) Apr 25, 2014 Fox
$15,000,000 $45,000,000
The Quiet Ones Apr 25, 2014 Lionsgate
$10,000,000 $22,000,000
Transcendence Apr 18, 2014 Warner Bros.
$26,000,000 $76,000,000
Bears Apr 18, 2014 Disneynature
$7,000,000 $21,000,000
A Haunted House 2 Apr 18, 2014 Open Road
$14,000,000 $31,000,000
Heaven is for Real Apr 16, 2014 Sony / TriStar
$8,000,000* $27,000,000
Draft Day Apr 11, 2014 Lionsgate / Summit
$13,000,000 $37,000,000
Oculus Apr 11, 2014 Relativity Media
$12,000,000 $31,000,000
Rio 2 Apr 11, 2014 Fox
$41,000,000 $148,000,000
Noah Mar 28, 2014 Paramount
$41,000,000 $115,000,000
Sabotage (2014) Mar 28, 2014 Open Road
$7,000,000 $15,000,000
Bad Words Mar 28, 2014 Focus
$6,000,000 $22,000,000

*3-day weekend

Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report.

NORTH AMERICA: Studio Weekend Estimates: 'Mr. Peabody & Sherman' Moves into First with $21.2M; 'Need for Speed' Starts Slow with $17.8M; 'Single Moms Club' Stumbles with $8.3M (4th Update) on March 14, 2014

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Sunday Update: Thanks in part to the underwhelming start of Need for Speed, Mr. Peabody & Sherman was able to move into first place this weekend with an estimated $21.2 million. The 3D computer animated film from Fox and DreamWorks Animation was up one spot and down just 34 percent from last weekend's debut. In addition to being aided by strong word of mouth, Mr. Peabody & Sherman likely benefited a bit this weekend from initial demand for the film being deflated somewhat last weekend on the heels of the breakout performance of Warner's The LEGO Movie. Mr. Peabody & Sherman has grossed a respectable $63.18 million in ten days. That places the film 29 percent behind the $88.89 million ten-day start of last year's The Croods (which fell 39 percent in its second weekend to gross $26.71 million).

Last weekend's top film, Warner's 300: Rise of an Empire, was down one spot and 58 percent to place in a close second with an estimated $19.11 million. While the high-profile action sequel didn't have the greatest second weekend hold, it didn't fall off the map either, especially given the new direct competition it faced from Need for Speed. 300: Rise of an Empire has grossed a strong $78.31 million in ten days. That places the film 39 percent behind the $129.17 million ten-day start of 2007's 300 (which fell 54 percent in its second weekend to gross $32.88 million) and 34 percent ahead of the $58.61 million ten-day gross of 2012's Wrath of the Titans (which fell 56 percent in its second weekend to gross $14.73 million).

Need for Speed opened below expectations with an estimated $17.81 million. The video game based action film from Disney and DreamWorks had been widely expected to slightly outpace Mr. Peabody & Sherman and 300: Rise of an Empire in a close three-way race for first place this weekend, but ultimately had to settle for third place. Unlike 300: Rise of an Empire, Need for Speed appears to have failed to expand its appeal beyond its built-in fanbase. Without adjusting for ticket price inflation, Need for Speed opened in the same neighborhood as a pair of 2008 releases: Speed Racer (which debuted with $18.56 million) and Max Payne (which opened with $17.64 million). It should be noted that Need for Speed was off to a much stronger start overseas (with $45.6 million), a factor which likely inflated various online activity levels for the film heading into the weekend.

Need for Speed took in $6.64 million on Friday (which included a fairly front-loaded Thursday night start of $1.1 million), increased a slim 1 percent on Saturday to gross $6.71 million and is estimated to decline 34 percent on Sunday to take in $4.45 million. That places the film's estimated opening weekend to Friday ratio at 2.68 to 1. The film received a respectable B+ rating on CinemaScore. The audience breakdown for Need for Speed skewed heavily towards male moviegoers (70 percent) and slightly towards moviegoers over the age of 25 (55 percent). 3D grosses represented 43 percent of the film's overall grosses this weekend.

Fellow new wide release Tyler Perry's The Single Moms Club was off to an even rougher start this weekend with an estimated fifth place take of $8.3 million. The latest Tyler Perry directed film from Lionsgate had been widely expected to open in the mid-teens. Instead, The Single Moms Club delivered the lowest debut ever for a Tyler Perry directed film. Perry's previous low-mark as a director was the $11.21 million opening weekend of 2007's Daddy's Little Girls (with that performance being deflated by a Wednesday opening). The Single Moms Club opened 48 percent below the already lackluster $16.01 million start of A Madea Christmas back in December; but unlike that film, The Single Moms Club won't have the benefit of the holiday season to help out holding power.

The Single Moms Club grossed $3.21 million on Friday, was up a slim 1 percent on Saturday to take in $3.23 million and is estimated to fall 42 percent on Sunday to gross $1.86 million. That places the film's estimated opening weekend to Friday ratio at a lackluster 2.59 to 1. The film did receive an A- rating on CinemaScore, though that is unlikely to mean much going forward given the typically front-loaded nature of Perry's films. The audience breakdown for The Single Moms Club skewed heavily towards female moviegoers (79 percent) and moviegoers 25 years and older (80 percent).

Universal's Non-Stop placed in fourth with an estimated $10.6 million. The action thriller starring Liam Neeson stabilized nicely this weekend, as it was down just 33 percent from last weekend. Non-Stop has grossed $68.79 million through 17 days of release. That is on the very high end of expectations and already represents a higher gross than the $63.69 million final domestic take of 2011's Unknown. Non-Stop is currently running 30 percent ahead of the $53.03 million 17-day gross of Unknown.

On the platform front, Fox Searchlight's The Grand Budapest Hotel remained on fire with an estimated $3.64 million from just 66 locations. That gave the Wes Anderson directed film an exceptional per-location average of $55,152 for the frame. The Grand Budapest Hotel ranked in eighth place among all films this weekend. The Grand Budapest Hotel has grossed $4.78 million in ten days of platform release and is in terrific shape to hold up well as it continues to expand into additional locations going forward.

Saturday Update: Disney reports that DreamWorks' Need for Speed earned a disappointing $6.64 million on Friday. BoxOffice projects an $18 million opening weekend from that figure.

Yesterday's gross includes Thursday's $1.1 million evening grosses, indicating some frontloading by fans of the video game franchise as we had expected yesterday. Early word of mouth isn't helping things either with a disappointing 69 percent Flixster score on top of a 23 percent grade from critics on Rotten Tomatoes. Despite the fact that the game series has sold over 140 million units worldwide, the $65 million production budget of the film means it will need some help from overseas markets to generate a profit theatrically.

The Single Moms Club delivered one of the lowest openings to-date for Tyler Perry as it earned a soft $3.2 million yesterday. That's noticeably off from the $9.4 million first day take of last March's Temptation. Word of mouth appears par for the course, though, with 75 percent of just over 17,000 Flixster users approving of or still anticipating the film. Perry's brand has waned a bit, particularly his non-Madea flicks. BoxOffice is projecting an opening weekend of $9.3 million.

Meanwhile, Mr. Peabody & Sherman took in another $5.45 million on its second Friday. BoxOffice is projecting the animated film will win the weekend with a projected $22 million. The animation's domestic total through 8 days of release is $47.4 million.

Friday Update #2: Sources tell BoxOffice that Need for Speed is on pace for a Friday haul of around $6 million. Unless evening business significantly picks up, the video game adaptation will fall short of a $20 million weekend based on early projections.

Tyler Perry's The Single Moms Club is likewise falling short of expectations. The flick is looking at a Friday of around $3 million, meaning a weekend likely south of $10 million.

Meanwhile, Mr. Peabody & Sherman and 300: Rise of an Empire could bring around $5 million each today. Unless Need for Speed does pick up, Peabody will end up the likely weekend winner.

More later...

Friday Update #1: Sources report that Disney/DreamWorks' Need for Speed racked up $1.1 million in Thursday night grosses. That's a decent start to the weekend as it's in line with last year's Oblivion (which earned $1.1 million on Thursday evening) and slightly below Ender's Game ($1.4 million). It should be noted that Need for Speed's built-in fan base from the popular video game series creates the possibility for some front-loading despite the film's nature as a non-sequel.

Meanwhile, Tyler Perry's The Single Moms Club looks to have brought in around $200,000 or less last night. That's a relatively soft start for Perry flicks.

Check back for early Friday projections later in the day.

CINEMACON® HEADS INTO YEAR FOUR WITH ATTENDANCE UP 5% on March 13, 2014

Las Vegas, Nev. -- CINEMACON®, the largest movie exhibitor convention in the world, today announced attendance figures showing a five percent increase in attendance over the 2013 show at the same point eleven days before each convention. CinemaCon, the official convention of the National Association of Theatre Owners (NATO), runs March 24-27 at Caesars Palace in Las Vegas.

"On the heels of two straight record years at the box office, the busy and crowded convention reflects the confidence, energy and diversity of the movie distribution and exhibition community," said NATO's president and CEO, John Fithian.

For the third straight year, all seven major Hollywood studios will present movie screenings or star-packed previews of their upcoming slates. Thursday's Big Screen Achievement Awards, brought to you by The Coca-Cola Company, will honor Leslie Mann, Adam Sandler, Drew Barrymore, Ivan Reitman, Kevin Costner, Andy Serkis, Seth Rogen and Evan Goldberg, Shailene Woodley, Chadwick Boseman, Nicola Peltz and Jack Reynor with more to be announced.

Along with familiar and welcome distribution executives, an unprecedented number of major studio chiefs will also be in attendance to discuss their slates and the state of the business.

CinemaCon Managing Director Mitch Neuhauser noted, "With such incredible support from the studios, stars, vendors and movie theater owners from around the world, CinemaCon continues to grow and innovate. It gets truer every year: if you're in the movie business, you have to be at CinemaCon."

In a special lunch presentation on Wednesday, March 26, director Christopher Nolan looks at his career and the future of moviemaking in the digital age.

Panels throughout the week will explore ways exhibitors can expand and diversify their audience, from alternative content and event cinema to social media and meeting the challenges of an increasingly global marketplace. A record number of international attendees from more than 70 countries have registered for special International Day programming Monday, March 24.

With the transition to digital cinema all but complete, cutting edge cinema technology continues to be a focus. CinemaCon will highlight immersive audio, satellite and terrestrial distribution methods, and laser projection in panels, demonstrations and on the sold out trade show floor.

Vendors will offer their latest products to exhibitors seeking a diverse range of experiences to offer their increasingly diverse customers. Luxury reclining seats, high-end food and beverage products, popcorn and candy, soft drink dispensers capable of mixing a seemingly infinite number of soda combinations - everything the cinema operator needs from self-serve concession counter to gourmet restaurant and bar service - await them on the trade show floor.


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