By Alex Edghill
Wednesday Morning Update: Transformers: Age Of Extinction finished Tuesday with 37,577 tweets, up 32% from Monday's 28,545 tweets. By comparison, Transformers: Dark Of The Moon had just 8,730 tweets three days before its release (which was a Sunday). It also stacks up well to other recent blockbusters (Amazing Spider-Man 2 - 24,259, X-Men: Days OF Future Past - 30,575, and Godzilla - 34,782). In fact, it is tracking ahead of all $90 million+ openers this year except for Captain America: The Winter Soldier (55,561 tweets) and the latter opened in way more territories long before its US release which gave it a hefty social media boost. My money is on this being the biggest opener on the year thus far given these signs.
Teenage Mutant Ninja Turtles again ended up with just over 22,000 tweets on the day thanks to its viral campaign. Strong returns for their efforts in my books and while it might not have been on par with a few others in the past (Paranormal comes to mind) it was still good at stirring up interest for the second trailer. Word to the execs (yea they all read my column I'm 'sure' *eyeroll*), perhaps next time try centering the campaign around an element not as integral as a trailer, maybe to unlock original video not linked to the movie but that adds to the anticipation. Inception comes to mind when they released the comic before which was a precursor. Reason is that trailers are going to get a lot of hoopla anyway, yes this one got more than if there had been no campaign but if you tie it to a non-traditional pre-release elements (i.e not a trailer, poster or film clip) then its extra bang for your buck. My two cents about it at any rate.
Top 15 Movies for Tuesday June 24th
|1 (+3)||22 Jump Street||36,320||240,010||276,330||560.82%|
|2 (-1)||The Fault in Our Stars||63,295||60,185||123,480||-4.91%|
|3 (+2)||Transformers: Age of Extinction||28,545||37,577||66,122||31.64%|
|5 (+1)||Teenage Mutant Ninja Turtles (2014)||22,016||22,240||44,256||1.02%|
|6 (-4)||Think Like a Man Too||41,370||22,100||63,470||-46.58%|
|7 (-)||The Hunger Games: Mockingjay Part 1||19,532||19,261||38,793||-1.39%|
|8 (-)||How to Train Your Dragon 2||11,470||8,654||20,124||-24.55%|
|9 (+2)||If I Stay||6,184||6,814||12,998||10.19%|
|10 (+2)||Edge of Tomorrow||5,285||4,364||9,649||-17.43%|
|12 (+1)||X-Men: Days of Future Past||5,223||4,088||9,311||-21.73%|
|13 (+1)||The Purge: Anarchy||5,188||4,071||9,259||-21.53%|
|14 (-5)||Guardians of the Galaxy||9,349||3,828||13,177||-59.05%|
|15 (+3)||Avengers: Age of Ultron||2,158||2,780||4,938||28.82%|
By Daniel Garris
After placing in a very close second over the weekend, Sony's 22 Jump Street led the way on Monday with $3.64 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 50 percent from Sunday and down 47 percent from last Monday. With summer midweek grosses now kicking into full gear and Sunday's grosses being a bit deflated from the World Cup match between the United States and Portugal, daily holds were strong in general on Monday. 22 Jump Street has grossed an impressive $113.55 million through eleven days of release. That places the film 57 percent ahead of the $72.14 million eleven-day take of 2012's 21 Jump Street and 11 percent behind the $128.08 million eleven-day gross of last year's World War Z.
How to Train Your Dragon 2 claimed second with $3.12 million. The 3D computer animated sequel from Fox and DreamWorks Animation fell 55 percent from Sunday and a very respectable 38 percent from last Monday. How to Train Your Dragon 2 has grossed $97.72 million in eleven days and is set to surpass the $100 million domestic milestone today. The film is currently running nearly on par with the $97.42 million eleven-day take of 2010's How to Train Your Dragon.
Sony's Think Like a Man Too placed in third with $2.48 million. The Kevin Hart led ensemble comedy sequel fell 63 percent from Sunday, which easily represented the day's poorest daily hold among wide releases. That isn't a good early sign for the film going forward. With that said, Think Like a Man Too has grossed a solid $31.72 million in four days (especially with its modest price tag in mind). Think Like a Man Too is currently running 13 percent behind the $36.39 million four-day start of 2012's Think Like a Man.
Maleficent placed in fourth with $1.75 million. Disney's 3D fantasy blockbuster starring Angelina Jolie was down 52 percent from Sunday and down a very healthy 23 percent from last Monday. Thanks in part to continued strong holding power, Maleficent has grossed $187.63 million in 25 days and is now just $12.37 million away from reaching the $200 million domestic milestone.
Warner's Jersey Boys rounded out Monday's top five with $1.47 million. The Clint Eastwood directed musical was down 57 percent from Sunday's performance. Jersey Boys has grossed $14.79 million in four days, which is in line with the film's modest pre-release expectations. Jersey Boys is currently running 8 percent behind the $16.03 million four-day start of 2012's Rock of Ages.
Fox's The Fault in Our Stars followed closely behind in sixth with $1.43 million. In the process, the low-budget drama starring Shailene Woodley surpassed the $100 million domestic milestone on Monday. The 18-day total for The Fault in Our Stars stands at $100.13 million. The film continues to perform relatively stronger on weekdays, as it was down just 36 percent from Sunday and 38 percent from last Monday.
By Alex Edghill
Tuesday Morning Update: The Transformers franchise returns this upcoming weekend with its 4th entry. Michael Bay had said he was done with the series but let's face it, no director is going to walk away from a potential sequel to a film which made over a billion worldwide. An all new human cast has been employed here, led by Mark Wahlberg who, unlike Shia LeBeouf, Megan Fox, Josh Duhamel before, actual does have a significant box office draw all on his own. The film should appeal to a very wide demographic with Wahlberg perhaps helping to bring in more older adults than past entries. It accounted for 28,545 tweets on Monday, up over 60% from its Sunday's returns. By comparison, Transformers: Dark Of The Moon had just 7,881 tweets four days before its release (keep in mind that was a Wednesday release though). I like the big bump here versus the last in the series which is usually a strong sign for its opening potential if nothing else. We have yet to have a film open to above $100 million for the year but this has a strong chance of ending the wait on the weekend based on its early showing.
The other big news on the day was Teenage Mutant Ninja Turtles which launched a viral campaign on the day and saw its tweet-count rise to over 22,000. Today it is also reaping the benefits of the campaign as it is on target to also surpass 20,000. Its a long ways from the 58k of the first trailer commanded but considering that second trailers often see hefty declines even in excess of this I would say the marketing campaign is a win here. At the very least props for originality and going out of its way to appeal to its fan-base and get them to help promote the film.
Top 15 Movies for Monday June 23rd
|1 (-)||The Fault in Our Stars||76,645||63,295||-17.42%|
|2 (-)||Think Like a Man Too||73,379||41,370||-43.62%|
|4 (-1)||22 Jump Street||48,719||36,320||-25.45%|
|5 (+1)||Transformers: Age of Extinction||17,087||28,545||67.06%|
|6 (+26)||Teenage Mutant Ninja Turtles (2014)||534||22,016||4022.85%|
|7 (+1)||The Hunger Games: Mockingjay Part 1||9,575||19,532||103.99%|
|8 (-1)||How to Train Your Dragon 2||10,738||11,470||6.82%|
|9 (+1)||Guardians of the Galaxy||5,732||9,349||63.10%|
|11 (+1)||If I Stay||4,477||6,184||38.13%|
|12 (-7)||Edge of Tomorrow||19,381||5,285||-72.73%|
|13 (-2)||X-Men: Days of Future Past||4,999||5,223||4.48%|
|14 (+4)||The Purge: Anarchy||1,381||5,188||275.67%|
|15 (-)||The Amazing Spider-Man 2||1,695||2,805||65.49%|
By Daniel Garris
Sony's Think Like a Man Too led the way this weekend with a respectable $29.24 million start. The Kevin Hart led ensemble comedy sequel opened just below pre-release expectations. Think Like a Man Too opened 13 percent below the $33.64 million start of 2012's Think Like a Man and 14 percent ahead of the $25.65 million debut of About Last Night back in February of this year. The modestly budgeted Think Like a Man Too represents yet another solid performer for Kevin Hart.
Think Like a Man Too opened with $12.18 million on Friday (which included an estimated $1.8 million from evening shows on Thursday), fell 15 percent on Saturday to gross $10.31 million and fell 34.5 percent on Sunday to take in $6.75 million. That placed the film's opening weekend to Friday ratio at a so-so 2.40 to 1. Going forward, Think Like a Man Too will hope that summer midweek business helps balance out what will likely be more initial front-loading than Think Like a Man experienced. The audience breakdown for Think Like a Man skewed towards female moviegoers (63 percent) and towards moviegoers 30 years and older (59 percent). The film received a solid A- rating on CinemaScore.
Fellow Sony release 22 Jump Street claimed second place with $27.46 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 52 percent, which represented a respectable second weekend hold, especially given how much initial front-loading towards Friday the film displayed last weekend and that the film faced new competition from Think Like a Man Too. 22 Jump Street surpassed the $100 million domestic milestone this weekend and has grossed a strong $109.91 million in ten days of release. That places 22 Jump Street 56.5 percent ahead of the $70.22 million ten-day take of 2012's 21 Jump Street and 11 percent behind the $123.69 million ten-day gross of last year's World War Z.
How to Train Your Dragon 2 placed in third with $24.72 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down a significant 50 percent. While How to Train Your Dragon 2 didn't fall off the map this weekend, it's hold wasn't encouraging either on the heels of the film's softer than expected start. How to Train Your Dragon 2 has grossed an underwhelming $94.59 million in ten days. That leaves the film $5.41 million away from reaching the $100 million domestic milestone. How to Train Your Dragon 2 is currently running a slim 3 percent ahead of the $92.14 million ten-day take of 2010's How to Train Your Dragon.
Warner's Jersey Boys debuted in fourth place this weekend with $13.32 million. The Clint Eastwood directed musical opened in line with its modest pre-release expectations. Jersey Boys opened 8 percent below the $14.44 million opening weekend take of 2012's Rock of Ages. Going forward, Jersey Boys will hope to hold up better than Rock of Ages did, due in part to skewing extremely towards older moviegoers (92 percent of the film's audience was over the age of 25, while 71 percent was over the age of 50). The audience breakdown for Jersey Boys also skewed towards female moviegoers (61 percent).
Jersey Boys opened with $4.64 million on Friday, increased a solid 12 percent on Saturday to take in $5.22 million and declined 34 percent on Sunday to gross $3.46 million. That placed the film's opening weekend to Friday ratio at an encouraging 2.87 to 1. The film's A- rating on CinemaScore is also an early encouraging sign going forward.
Maleficent rounded out the weekend's top five with $12.91 million. Disney's 3D fantasy blockbuster starring Angelina Jolie was down a very healthy 30 percent from last weekend. The 24-day total for Maleficent stands at an impressive $185.88 million, which leaves the film just $14.12 million away from reaching the $200 million domestic milestone.
How to Train Your Dragon 2 led the weekend with $43.5 million as it more than doubled its overseas run to 53 territories. Brazil stood out as the Dragon sequel generated the second best animated opening of all-time ($6.8 million) there despite the fervor surrounding the World Cup. Mexico also accounted for a strong $7.3 million. Dragon 2 is #1 in over 30 markets this weekend, bringing its overseas tally to $77.2 million with major markets, including Europe, yet to open. The current global total is $172.4 million.
Edge of Tomorrow added another $21.5 million this weekend in 65 markets. The overseas cume is now $218.3 million. China's holdover performance was a healthy $4.8 million, while Russia added $2.6 million. Globally, Edge has earned $292.8 million to date.
Maleficent debuted in China this weekend to the tune of $20.3 million as part of an overall $44.7 million overseas weekend. The film's overseas total is now $335.6 million for a global sum of $521.6 million to date. With Japan yet to open (July 4), Disney notes that Maleficent is now Angelina Jolie's highest grossing live-action movie of all-time globally. Mexico and Russia lead all territories so far with $40.4 million and $34.8 million totals, respectively.
The Fault In Our Stars added $20 million internationally from 45 markets. The United Kingdom led with $5.8 million and a first place opening higher than the original Twilight. Brazil, Mexico, and Germany represented strong holdover markets with $4.5 million, $2.2 million, and $1.5 million, respectively. Fault's overseas total stands at $65 million for a $163.7 million global tally. Five of the top ten international markets have yet to open.
Godzilla took $15 million this weekend from 57 markets. The overseas total now stands at $282.4 million. China accounted for $14 million this weekend as it ranked second behind Maleficent. Godzilla's global take is up to $477.3 million.
22 Jump Street bagged an estimated $14.1 million this weekend from 30 territories, including Australia's strong $6.4 million bow on 359 screens. Australia's opening bests 21 Jump Street by 63 percent, Neighbors by 40 percent, and Anchorman 2 by 27 percent. Among holdovers, the United Kingdom was down a solid 31 percent from last weekend to $2.6 million. 22 Jump's overseas tally now stands at an estimated $38.2 million, giving it a $150.7 million global take through Sunday.
X-Men: Days of Future Past reeled in another $11.3 million from 47 markets, including Venezuela's $1.7 million first place debut (just 2 percent behind Iron Man 3). Holdover markets Brazil ($1.3m, down only 34%), and the UK ($981K, down only 35%) lift the international cume to an impressive $477.3m. The global total is now $694.3 million.
Blended took in $6.1 million, bringing its overseas tally to $21.3 million. The film stands at $63.7 million globally.
Frozen added $3.4 million from its lone overseas territory in Japan this weekend, down a stellar 12 percent from last weekend and marking its 15th consecutive weekend in first place in the country. With $231.8 million from Japan, Frozen is the country's largest Disney film of all-time, #3 of all-time in Japan, and the #2 Western movie there (behind only Titanic). Frozen's overseas total is now $858.4 million, giving it $1.259 billion globally.
Neighbors brought its international total up to $92.3 million as it grossed an estimated $2.9 million from 40 territories, including healthy openings in Argentina ($400k from 65 locations), Brazil ($900k from 188 dates), and Colombia ($192k from 60 dates). The global cume now stands at $238 million with 13 territories yet to open.
A Million Ways to Die in the West added $2.3 million from 46 territories overseas for a new cume of $30.8 million. The film had no new openings this weekend, although 12 remain over the next few months. Globally, the comedy stands just over $71 million.
Noah pulled $2.0 million from 15 territories this weekend, bringing the international gross up to $255 million. Japan represented a strong hold with $1.8 million from 337 locations, down just 30 percent from last weekend.
Jersey Boys debuted to $1.6 million from 9 markets this weekend, led by the UK's $738k. Warner Bros. compares results to Ray, and slightly ahead of J. Edgar and Gran Torino. France accounted for $428k.
Meanwhile, The Other Woman surpassed $100 million overseas with $2.6 million this weekend. The international total is now $101.5 million, for a $184.6 million global tally.