UPDATED: 'Breaking Dawn - Part 2' Leads During Record-Setting 5-Day Frame on November 23, 2012


Sunday Morning Update: This year's holiday frame will indeed set a new 5-day Thanksgiving weekend record, as the top 12 films alone are being estimated to gross nearly $282 million from Wednesday through Sunday.  Official 3-day and 5-day studio estimates are as follows:

The Twilight Saga: Breaking Dawn - Part 2: $43.1 million (3-day) / $64 million (5-day)

Skyfall: $36 million (3-day) / $51.1 million (5-day)

Lincoln: $25 million (3-day) / $34.1 million (5-day)

Rise of the Guardians: $24 million (3-day) / $32.6 million (5-day)

Life of Pi: $22 million (3-day) / $30.2 million (5-day)

Wreck-It Ralph: $16.8 million (3-day) / $23 million (5-day)

Red Dawn: $14.6 million (3-day) / $22 million (5-day)

Flight: $8.6 million (3-day) / $11.4 million (5-day)

Silver Linings Playbook: $4.6 million (3-day) / $5.9 million (5-day)

Argo: $3.9 million (3-day) / $5.1 million (5-day)

Saturday Morning Update: With Black Friday increases being even stronger than normal this year, the top 10 films alone are currently on pace to score a record breaking five-day Thanksgiving frame gross of $277 million.'s 3-Day (Fri-Sun) and 5-Day (Wed-Sun) projections have been updated to take into account Friday's grosses.

Friday Morning Update:'s 3-Day (Fri-Sun) and 5-Day (Wed-Sun) projections have been updated to take into account Thursday's grosses.

Thursday Update: The North American box office is headed for what is likely to be the strongest non-adjusted 5-day Thanksgiving holiday ever. The current record holder is 2009 with around $270 million. The top 10 films alone could total $273 million over five days this year, so it's safe to say that the record is going down. The boom is thanks to a combination of strong holdovers and newcomers that are over-performing.

Here are's 3-Day (Fri-Sun) and 5-Day (Wed-Sun) projections. These numbers will be updated as more info comes in.

The Twilight Saga: Breaking Dawn - Part 2: $42.5 million (3-day) / $63.4 million (5-day) / $226.3 million (total)

Skyfall: $35 million (3-day) / $50.1 million (5-day) / $220.7 million (total)

Lincoln: $25 million (3-day) / $34.1 million (5-day) / $62.2 million (total)

Rise of the Guardians: $24 million (3-day) / $32.6 million (5-day) / $32.6 million (total)

Life of Pi: $22 million (3-day) / $30.2 million (5-day) / $30.2 million (total)

Wreck-It Ralph: $16.5 million (3-day) / $22.8 million (5-day) / $149.3 million (total)

Red Dawn: $14.6 million (3-day) / $22 million (5-day) / $22 million (total)

Flight: $8.2 million (3-day) / $11 million (5-day) / $74.5 million (total)

Silver Linings Playbook: $4.3 million (3-day) / $5.6 million (5-day) / $6.1 million (total)

Argo: $4 million (3-day) / $5.2 million (5-day) / $98.2 million (total)

'The Hobbit' Premieres on Christie Projectors on November 21, 2012

WELLINGTON -- The technology on display at the premiere of "The Hobbit: An Unexpected Journey," presented by Warner Bros. Pictures, Metro-Goldwyn-Mayer Pictures (MGM), and New Line Cinema, represents years of effort and a bold step forward in the ultimate cinema experience. To do justice to Academy Award-winning director Peter Jackson's vision, Christie® has been chosen to supply the digital cinema/HFR projection technology for the world premiere, to be held at the Embassy Theatre in Wellington, New Zealand, on November 28, 2012.

Two top-of-the-line Christie Solaria® CP2230 series digital projectors will flood the screen for the highly anticipated film premiere with more than 12 foot lamberts (ft-L) brightness, revealing astonishing detail in the scenery, costumes and expressions of the characters. The current standard for 3D light levels on screens is 3 to 4.5 ft-L, while 2D light levels are standardized at 14 ft-L. The Christie® Duo integration kit combines the intensity of the dual CP2230 projectors.

"With Christie's support, our Wellington Premiere will present ‘The Hobbit: An Unexpected Journey' at its full technical potential - in vibrant, bright High Frame Rate
3-D. I thank Christie for helping us push the boundaries and give audiences a glimpse into the exciting future of cinema presentation," director Peter Jackson said.

Jack Kline, president and COO, Christie Digital Systems USA, Inc., was equally enthusiastic. "Endorsements from industry leaders like Peter Jackson and Warner Bros. Pictures, MGM and New Line Cinema compliment Christie's leadership position in the visual technology world, which we've achieved by consistently delivering what exhibitors and audiences want."

Christie's digital projectors, installed by its Xebex cinema partner, will also play a leading role in the Tokyo premiere of "The Hobbit: An Unexpected Journey," taking place at the Toho Cinemas in Roppongi Hills on December 1st, with Mr. Jackson in attendance.

Christie, Park Road See Fruits of Joint Research
Christie signed a technology co-operation agreement with Park Road Post Production Ltd. ("Park Road") and Weta Digital Ltd. ("Weta") in April 2012 to work together to advance the state of the art of digital cinema production and projection, with an emphasis on high frame rate (HFR) delivery.

As part of that agreement, Park Road and Weta upgraded their facilities with Christie projectors and provided Christie with review, testing and feedback on new hardware and software developments related to high-bandwidth interfaces and HFR technology, as well as sample movie content (consistent with the content owner's permission) for Christie to use in testing its projectors and integrated media block (IMB) units.

"The success of our joint research and knowledge exchange has led to the creation of the most reliable high frame rate IMB/projection solution available and this will be evident to all at ‘The Hobbit: An Unexpected Journey' premiere and beyond," said Cameron Harland, General Manager, Park Road, "and using the world's first totally integrated and commercially available dual-projection system, we are anticipating a stunning rendition of the film."


New Trailer: 'Epic' on November 20, 2012

'The Hobbit' Producers Issue Statement on Rumored Animal Deaths on November 19, 2012

The producers of The Hobbit take the welfare of all animals very seriously and have always pursued the highest standard of care for animals in their charge. Any incidents that occurred that were brought to their attention as regards to this care were immediately investigated and appropriate action taken. This includes hundreds of thousands of dollars that were spent on upgrading housing and stable facilities in early 2011.

The producers completely reject the accusations that twenty seven animals died due to mistreatment during the making of the films. Extraordinary measures were taken to make sure that animals were not used during action sequences or any other sequence that might create undue stress for the animals involved. Over fifty five per cent of all shots using animals in The Hobbit are in fact computer generated; this includes horses, ponies, rabbits, hedgehogs, birds, deer, elk, mice, wild boars, and wolves.

The American Humane Association (AHA) was on hand to monitor all use of animals by the production. No animals died or were harmed on set during filming.

We regret that some of these accusations by wranglers who were dismissed from the film over a year ago are only now being brought to our attention. We are currently investigating these new allegations and are attempting to speak with all parties involved to establish the truth.


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