By Alex Edghill
Wednesday Morning Update: 22 Jump Street rose 36% to 79,925 tweets on Tuesday, up from 58,612 tweets on Monday. The numbers are now entering into ridiculous territory (well even more into) and it is clearly resonating well with not only a broad spectrum of males but also young women thanks to Mr. Tatum. These numbers far eclipse the biggest numbers of either of its star's past films including The Vow and Magic Mike. It is also getting a very strong multi-channeled marketing push which has seen it take off in recent weeks. Considering that the first trailer failed to even generate 7,000 tweets back in December, then its second Red Band trailer nabbed 45,000 in April, to the 50k numbers it is throwing up now in its week of release it has shown remarkable expansion in awareness over the past few months, a great deal of which can be linked to its marketing spend. 23 Jump Street can't be far behind, hell if they made a Hangover 3 then they better make a threequel here.
How To Train Your Dragon 2 had a more modest increase on Tuesday as it rang in with 8,549 tweets, up 17% from Monday's 7,278 tweets. By comparison, How To Train Your Dragon had 1,701 tweets its Tuesday before release while The LEGO Movie had 14,586, and Rio 2 had 6,814. I was actually hoping to see it closer to LEGO but even at its present levels $60 million+ seems to be a lock though too much more might be a stretch unless it really picks up its game today (which isn't looking likely as I type this).
Dumb And Dumber To debuted its first trailer yesterday and rode a wave of nostalgia to just over 11,000 tweets. This is a really strong number for a comedy first trailer, even for sequels. By comparison, the first trailer for Anchorman 2 had 12,404 tweets back in May of last year while 22 Jump Street didn't even hit 7,000 tweets as I mentioned earlier. Looks like Jim Carrey and Jeff Daniels are set to roll back the clock and recapture some of the glory of the first film.
Top 15 Movies for Tuesday June 10th
|1 (-)||The Fault in Our Stars||236,460||246,462||482,922||4.23%|
|2 (+1)||22 Jump Street||58,612||79,925||138,537||36.36%|
|4 (-)||Edge of Tomorrow||17,745||14,186||31,931||-20.06%|
|5 (+51)||Dumb and Dumber To||281||11,067||11,348||3838.43%|
|6 (-)||How to Train Your Dragon 2||7,278||8,549||15,827||17.46%|
|7 (-2)||X-Men: Days of Future Past||8,510||7,729||16,239||-9.18%|
|8 (-1)||Captain America: The Winter Soldier||5,210||6,261||11,471||20.17%|
|9 (+2)||Transformers: Age of Extinction||3,794||5,437||9,231||43.31%|
|10 (+20)||The Purge: Anarchy||847||5,007||5,854||491.15%|
|11 (-2)||If I Stay||4,718||4,746||9,464||0.59%|
|12 (-2)||The Hunger Games: Mockingjay Part 1||3,837||4,440||8,277||15.72%|
|13 (-5)||Godzilla (2014)||4,047||3,943||7,990||-2.57%|
|14 (+4)||Think Like a Man Too||2,854||3,733||6,587||30.80%|
|15 (-3)||The Amazing Spider-Man 2||3,101||3,078||6,179||-0.74%|
By Daniel Garris
Fox's The Fault in Our Stars claimed first place at the daily box office on Monday with $5.095 million. While it led the way over the weekend, the low-budget drama starring Shailene Woodley had actually placed in second (behind Maleficent) on both Saturday and Sunday. The Fault in Our Stars held up extremely well on Monday, as it was down just 45 percent from Sunday. That represented the day's best daily percentage hold among wide releases. It should be noted that films aimed towards teenage girls tend to experience strong midweek holds during the summer months and it already appears as though that will be the case with The Fault in Our Stars. The film surpassed the $50 million mark on Monday and has grossed a very strong $53.10 million in its first four days of release.
Maleficent placed in second on Monday with $4.05 million. Disney's 3D fantasy film starring Angelina Jolie fell 62 percent from Sunday and a healthy 35 percent from last Monday. Maleficent is holding up relatively well thus far, especially given the soft holding power of the summer's other high profile releases in general thus far. The film is being helped out by strong word of mouth, increased summer midweek business and the current lack of competition for family audiences. Maleficent has grossed $132.22 million in eleven days. That is towards the higher end of the film's lofty expectations and places it 31 percent ahead of the $101.22 million eleven-day take of 2012's Snow White and the Huntsman.
Warner's Edge of Tomorrow placed in third with $3.17 million. The critically acclaimed 3D sci-fi film starring Tom Cruise and Emily Blunt was down a solid 59 percent from Sunday. Edge of Tomorrow surpassed the $30 million mark on Monday and has grossed $31.93 million in four days. While that is in line with pre-release expectations, the film is having an underwhelming domestic performance when considering its expensive price tag. Edge of Tomorrow is currently running 20 percent behind the $39.76 million four-day take of last year's Oblivion (which fell 70 percent on its first Monday to gross $2.70 million). Edge of Tomorrow will hope to hold up well during the rest of the midweek, but it will also be facing competition from the NBA finals tonight and on Thursday.
X-Men: Days of Future Past placed in fourth with $1.77 million. Fox's critically acclaimed 3D superhero sequel was down 60 percent from Sunday and down 44 percent from last Monday. X-Men: Days of Future Past has grossed $191.32 million in 18 days, which leaves the film just $8.68 million away from reaching the $200 million domestic milestone. The film is currently running 57 percent ahead of the $121.82 million 18-day take of 2011's X-Men: First Class.
By Alex Edghill
Tuesday Morning Update: 22 Jump Street started its release week with a whopping 58,612 tweets. The first film was a smash hit, making over $200 million worldwide, performing very well on the DVD/Blu Ray rental and sales charts and not to mention the great word of mouth and critical praise which saw it have great legs over its box office run. So the stage is set for the sequel to cash in on all the good will that the first generated and with stellar early reviews it would appear as though audiences have given it a blank check its just a matter of how huge it will be. By comparison, 21 Jump Street had 5,494 tweets its Monday before release and Neighbors had 6,898. So like Fault In Our Stars last week this is in a class of its own buzz-wise and is blowing away all comparisons. Twitter really has been exploding this Summer with movie mentions and for the fifth week in a row a film begins its release week with over 20,000 tweets. $50 million+ would appear to be a lock here with all the fanfare.
Much like 22 Jump Street, How To Train Your Dragon 2 is a sequel to a hugely successful film (~$500 million at the worldwide box office) which looks to capitalize on positive sentiment that the first film generated. There is very little overlap between the two films this weekend which means they should be able to co-exist well together. Dragon 2 had 7,278 tweets on Monday, miles ahead of the 1,288 the first film had its Monday before release, while also stacking up nicely to recent animated films such as The LEGO Movie (12,710), Mr. Peabody And Sherman (4,081) and Rio 2 (4,334). Two films have only opened to above $50 million three times in box office history, all of those times were in June (2008, 2012 and 2013) and it will seem as though it will be four times after this weekend because the numbers here are pointing to an opening even above 22 Jump Street north of $60 million.
Top 15 Movies for Monday June 9th
|1 (-)||The Fault in Our Stars||318,632||236,460||-25.79%|
|3 (-)||22 Jump Street||42,901||58,612||36.62%|
|4 (-)||Edge of Tomorrow||22,764||17,745||-22.05%|
|5 (-)||X-Men: Days of Future Past||9,589||8,510||-11.25%|
|6 (-)||How to Train Your Dragon 2||5,833||7,278||24.77%|
|7 (-)||Captain America: The Winter Soldier||5,418||5,210||-3.84%|
|8 (+1)||If I Stay||4,735||4,718||-0.36%|
|9 (-1)||Godzilla (2014)||5,174||4,047||-21.78%|
|10 (-)||The Hunger Games: Mockingjay Part 1||3,825||3,837||0.31%|
|11 (-)||Transformers: Age of Extinction||3,610||3,794||5.10%|
|12 (+2)||Guardians of the Galaxy||2,425||3,162||30.39%|
|13 (-1)||The Amazing Spider-Man 2||3,313||3,101||-6.40%|
|14 (+4)||Think Like a Man Too||1,801||2,854||58.47%|
|15 (-2)||A Million Ways to Die in the West||3,047||1,872||-38.56%|
By Daniel Garris
Fox's The Fault in Our Stars led the box office with ease this weekend with a very strong first place debut of $48.00 million. The low-budget drama starring Shailene Woodley opened on the very high end of its wide ranging pre-release expectations, which rose rapidly earlier this week due in part to the film's very strong early pre-sales. There is no question that the opening weekend success of The Fault In Our Stars was driven in large part by the pre-existing fanbase of The Fault in Our Stars novel that the film is based on. After the success of Divergent earlier this year, The Fault in Our Stars represents the second strong box office performance for Woodley in the span of just a few months.
The Fault in Our Stars did prove to be especially front-loaded towards Friday's performance this weekend. The film opened with $26.06 million on Friday (including an estimated $8.2 million from Thursday evening shows), decreased a very sharp 51 percent on Saturday to take in $12.68 million and declined 27 percent on Sunday to gross $9.26 million. That placed the film's opening weekend to Friday ratio at only 1.84 to 1. While that isn't a good early sign going forward, in the bigger picture holding power won't matter all that much given the immense strength of the film's opening weekend performance. However, with a strong A rating on CinemaScore and the fact that films aimed towards teenage girls tend to deliver strong midweek grosses during the summer months, it is also still possible that The Fault in Our Stars could stabilize after its initial front-loading is out of the way.
Warner's Edge of Tomorrow was far less impressive this weekend with a third place start of $28.76 million. While the critically acclaimed sci-fi film starring Tom Cruise and Emily Blunt did open in line with expectations, the film was off to a very lackluster start with its very expensive price tag in mind. Edge of Tomorrow opened 22 percent below the $37.05 million start of last year's Oblivion, though it is likely to experience relatively stronger midweek business as a June release as opposed to an April release. The opening weekend performance of Edge of Tomorrow was more in line with the $29.81 million debut of last year's Elysium. Edge of Tomorrow certainly wasn't helped by arriving in the marketplace so soon after May's heavy line up of high-profile action films.
Edge of Tomorrow opened with $10.61 million on Friday (which included an estimated $1.8 million from Thursday night shows), decreased a slim 1 percent on Saturday to gross $10.47 million and fell 27 percent on Sunday to gross $7.68 million. That placed the film's opening weekend to Friday ratio at 2.71 to 1. Given that Edge of Tomorrow was somewhat front-loaded towards Friday this weekend for a non-sequel and that it received a B+ rating on CinemaScore, it is possible that the film isn't going over as well with initial audiences as it has with critics. Given its price tag, it will obviously be especially important for Edge of Tomorrow to try to hold up well going forward.
The audience breakdown for Edge of Tomorrow skewed towards male moviegoers (61 percent) and heavily towards moviegoers over the age of 25 (73 percent). The film grossed $4.17 million from IMAX locations, which represented 14.5 percent of this weekend's overall gross. 3D grosses were responsible for 47 percent of this weekend's gross.
Maleficent took second place with a second weekend performance of $34.33 million. Disney's 3D fantasy film starring Angelina Jolie was down 51 percent from last weekend. That represented a relatively strong second weekend hold when considering the new direct competition the film faced from The Fault in Our Stars and that second weekend declines have tended to be quite large in general so far this summer. Maleficent surpassed the $100 million mark on Friday and has grossed $128.18 million in ten days. That places the film a strong 30 percent ahead of the $98.54 million ten-day take of 2012's Snow White and the Huntsman (which fell 59 percent in its second weekend to gross $23.06 million). Maleficent will face new direct competition from Fox's How to Train Your Dragon 2 next weekend, but won't really be facing any new direct competition for quite some time after next weekend.
X-Men: Days of Future Past placed in fourth with $15.15 million. Fox's critically acclaimed 3D superhero sequel was down a significant 53 percent from last weekend, as strong reviews and word of mouth still don't appear to be making up for the naturally front-loaded nature of the X-Men franchise. With that said, X-Men: Days of Future Past continues to perform well in the bigger picture with a 17-day take of $189.56 million. That leaves the film just $10.44 million away from reaching the $200 million domestic milestone. X-Men: Days of Future Past is currently running 57.5 percent ahead of the $120.36 million 17-day take of 2011's X-Men: First Class (which fell 50.5 percent in its third weekend to gross $11.93 million).
Universal's A Million Ways to Die in the West rounded out the weekend's top five with $7.35 million. The western comedy directed by and starring Seth MacFarlane was down a sharp 56 percent from last weekend's debut. The film's poor second weekend hold wasn't surprising given the lackluster reception to the film and the relative rush out of MacFarlane's fanbase last weekend. A Million Ways to Die in the West has grossed a softer than expected $30.34 million in ten days and is highly likely to fade away from theatres before much longer.
Los Angeles, CA -- Cinedigm (NASDAQ: CIDM), the leading independent content distributor in the U.S., has appointed Jeffrey Edell as Chief Financial Officer. The appointment, effective immediately, was announced today by Cinedigm Chairman and CEO Chris McGurk. In addition to his CFO role, Edell will be a part of the Company's Management Committee.
"I am thrilled that Jeff has joined our team," said McGurk. "Having worked closely with him at DIC Entertainment while I was a Director there, I know of his clear ability to create and manage a first class financial effort and team at a public company. Holding a CPA and with significant private and public company experience, as well as a deep track record in accounting, reporting, M&A activities and business development, Jeff will be a great asset to Cinedigm as we continue to focus on our ambitious business objectives."
"Cinedigm is exceedingly well positioned to succeed in the quickly transforming entertainment distribution landscape and a growing organization of this size and ambition will require an ever more sophisticated and effective financial organization and cohesive system," said Edell. "I'm thrilled to be working with Chris again and with Cinedigm COO Adam Mizel and look forward to putting my public company experience and my media and technology background to work to help Cinedigm realize its full potential as we grow shareholder value in the coming years."
Prior to this appointment, Edell was CEO of Edell Ventures, a company he founded in 2009 to invest in and provide strategic support to innovators in the social media and entertainment arenas, including partnering with comic icon Stan Lee. Along with his wife Elaine Hastings Edell, he recently produced the well received film, Taken For Ransom for Lifetime. Prior to that, he was CEO of Inferno Entertainment, a film production & foreign sales company, which produced and/or distributed features including The Kids Are All Right, Just Friends and The Grey.
Previously, Edell was President of DIC Entertainment, a publicly-listed entertainment company and the largest independent producer of kid-centric content in the world. His efforts at that company culminated in the sale of DIC to Canadian fund-backed Cookie Jar Entertainment in 2008. Before that his work as Chairman of Intermix Media, the parent company of popular social networking giant MySpace, resulted in the successful sale of the company to NewsCorp in 2005. Edell was also CEO and President of Soundelux and led their growth for six years until the company was sold to Liberty Media, leading to his being named Entertainment Entrepreneur for 2000 by NASDAQ and Ernst & Young. Edell also obtained extensive financial, audit and reporting experience while working at KPMG, The Transamerica Group and DF & Co.
Edell has served on the boards of numerous public companies, including MySpace/Intermix Media, Soundelux Entertainment Group and IVC Industries, Inc. He is a member of both The Academy of Motion Picture Arts & Sciences and The Academy of Television Arts and Sciences, and was a member of the Young Presidents Organization (YPO), and is active in a variety of other non-profits. He is also Entrepreneur in Residence and Professor at Florida State University's College of Motion picture Arts.
Edell holds a Bachelor of Science in Commerce from McIntire School of Commerce at University of Virginia. Edell is a Certified Public Accountant.