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NORTH AMERICA: 'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same Span on July 29, 2014

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By Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film continues to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Sky's The Limit For 'Guardians Of The Galaxy' on July 29, 2014

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By Alex Edghill

Tuesday Morning Update: Guardians Of The Galaxy continued its strong run on Monday as it accounted for 20,609 tweets, down 11% from Sunday's 23,154 tweets. The film is one of the last major Summer releases and has been getting a massive marketing push over the last few weeks to try to funnel as much dollars as possible into its opening weekend. To add fuel to the buzz fire the early reviews have been overwhelmingly favorable. The appeal here is vast and covers just about all demographics and while the Guardians Of The Galaxy are not household names like other strong Marvel franchises like Iron Man or Captain America they have done a great job at tying this into the extended Marvel Universe (those who stayed for the end of Thor: The Dark World would have seen the character The Collector who appears in this film). Other notable comparisons include The Avengers which had 45,936 tweets its Monday before release, Green Lantern with 2,354, Thor with 2,823 and Captain America: The First Avenger with 4,706. These comparisons are admittedly dated but this will be the first major Marvel adaptation that is not a sequel (or include main characters from previous films - aka The Avengers) since 2011. Clearly they have been looking for the right project to invest in and so far this looks like a very smart move on their part.

Its Facebook numbers have also been very strong as it had 766,750 likes by the end of yesterday, by comparison The Avengers had 1,326,867 likes, Green Lantern had 229,562, Thor had 320,851 and Captain America: The First Avenger had 666,414.

Start to line up sequels to this because its clear that this is going to be a huge success this weekend, its just a matter of how much of a success at this point.

Get On Up had a strong rise on Monday of 85% to 1,311 tweets from 706 tweets on Sunday, while its Facebook likes increased from 255,650 to 255,908. A solid counter-programming option on the weekend it will appeal to older moviegoers and fans of the late James Brown. I'm not that worried about lower Twitter numbers here as its target audiences are not exactly social media power-users. By comparison, Jersey Boys had 2,056 tweets and 135,045 likes its Monday before release, 42 had 2,283 tweets and 287,281 likes. The early signs here are definitely pointing to mid to upper teens which is a very strong start for the film.

Twitter Top 15 Movies for Monday July 28th

Rk Film Sun Mon Sun-Mon %
1 (+5) The Hobbit: The Battle of the Five Armies 12,296 88,064 616.20%
2 (-1) The Hunger Games: Mockingjay Part 1 66,868 80,602 20.54%
3 (-1) Fifty Shades of Grey 51,255 38,531 -24.82%
4 (-) Guardians of the Galaxy 23,154 20,609 -10.99%
5 (-) If I Stay 14,439 20,469 41.76%
6 (-3) Avengers: Age of Ultron 27,770 16,677 -39.95%
7 (-) Hercules (2014) 12,225 8,432 -31.03%
8 (-) Dawn of The Planet of The Apes 8,390 8,350 -0.48%
9 (-) Transformers: Age of Extinction 8,131 8,326 2.40%
10 (-) The Purge: Anarchy 7,012 8,001 14.10%
11 (-) 22 Jump Street 6,731 6,892 2.39%
12 (+53) Frank Miller's Sin City: A Dame To Kill For 125 6,192 4853.60%
13 (-1) Maleficent 5,924 6,099 2.95%
14 (-) The Expendables 3 4,625 4,801 3.81%
15 (+1) Teenage Mutant Ninja Turtles (2014) 2,856 4,293 50.32%
25 (+12) Get On Up 706 1,311 85.69%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: Weekend Actuals: 'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8M on July 28, 2014

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By Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

GLOBAL: 'Dawn of the Planet of the Apes' Conquers the Overseas Box Office, 'Transformers: Age of Extinction' Nears Billion Dollar Club on July 27, 2014

apes-wknd.pngDawn of the Planet of the Apes pulled in $54.4 million from 60 countries to dethrone the Transformers as the #1 film at the overseas box office. The Apes sequel enjoyed #1 debuts in several key markets this weekend, including Latin American gaints Mexico ($13M) and Brazil ($9.3M). Sturdy hold-overs in the UK ($6.2M Weekend / $27.4M Cume) and Russia ($3.3M Weekend / $17.6M Cume) helped bring up the film's overseas total up to $183.8 million. The film's global cume as of Sunday is $355.8 million.

Transformers: Age of Extinction is well on its way to the Billion Dollar club. The lastest instalment in Michael Bay's Transformers saga grossed $37.5 million from its fifth weekend overseas, taking its total outside of North America to $730 million. The stellar overseas performane puts the film at $963.3 million globally. Nearly a third of the film's global haul has come from China alone, whereAge of Extinction's box office performance is well ahead its North American equivalent, currently reporting a $301 million cume.

Hercules rolled out overseas with a $28.7 million haul from 20 territories, including a $2 million take from IMAX screenings. The film dominated the Russian box office with a strong $12 million debbut from 930 locations. The stellar bow is 23% above star Dwayne "The Rock" Johnson's G.I. Joe: Retaliation in the same market and the biggest opening weekend for a The Rock vehicle of all time in Russia. The film's $29 million opening in North America puts its global cume at $57.7 million.

How To Train Your Dragon 2 collected $24 million over the weekend to take its overseas total to $260.2 million. The film has grossed $425.7 million globally with three key markets remaining on its schedule: Spain, Italy, and China.

Godzilla took a #1 debut in Japan with $6.95 million from 427 screens. The monster movie is just shy of the $300 million mark overseas and is set to pass the $500 million global mark on Monday.

Step Up: All In added $6.3 million from 13 new markets prior to its North American debut to reach an early overseas total of $18.6 million.

Disney's Maleficent crossed the $700 million global mark during the week and added another $5.2 million from 45 territories over the weekend to take its total outside of North America to $482.9 million. The film's staying power in Japan might give it a shot to reach the $500 million overseas milestone but it remains to be seen if the Angelina Jolie vehicle will be able to reach the mark. Maleficent has grossed $39.3 million in Japan, its third biggest overseas market behind a surprisingly strong run in Mexico ($46M) and overseas leader China ($47.6M). Maleficent has grossed $715 million worldwide as of Sunday.

Sex Tape recorded a $6.1 million weekend from 18 overseas markets to take its cume outside of North America to $10.2 million. A $2.6 million #3 debut in Russia led the charge this weekend as the film attempts to overshadow its poor North American run with a steady performance in key global markets. The raunchy comedy has grossed $36.6 million worldwide.

The Purge: Anarchy took in $6 million from 1,590 dates at the overseas box office this weekend, resulting in a $6.7 million cume outside North America. The horror film took a #3 debut in the U.K., where it grossed $1.9 million from 385 dates. France also opened in third place ($1.6M, 200 dates) and Italy enjoyed a #2 bow ($1M, 250 dates). The film has grossed $58 million worldwide.

Planes: Fire and Resuce flew above the $50 million global mark this weekend after 30 overseas territories lifted the animated sequel to a $21 million cume outside of North America. The final global tally for the Planes sequel is $56.1 million.

The Fault in Our Stars earned $3.1 million overseas and reached an overseas total of $135 million. The drama has grossed $257.5 million worldwide.

22 Jump Street brought in $2 million from 46 territories this weekend to reach a $92.5 million total overseas. The film has grossed $278.8 million worldwide.

Neighbors added $1.3 million to its overseas tally, now totaling $107.3 million. The comedy has grossed $256.8 million globally.

NORTH AMERICA: Studio Estimates: 'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0M on July 26, 2014

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Sunday Update: Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Saturday Update: Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Check BoxOffice on Sunday for official studio weekend estimates.

Friday Update #2: Sources report that Lucy is performing along optimistic expectations and could earn around $13 million for Friday (including last night's preview grosses). If that number holds, the flick should earn upward of $35-37 million for the weekend.

Meanwhile, Hercules is pacing for an opening day around $10 million (also including preview grosses). From there, the pic could hit $25 million for the weekend.

More updates as they come.

Friday Update #1: Sources report that Luc Besson's Scarlett Johansson vehicle Lucy nabbed a healthy $2.75 million from 8pm shows last night. Comparisons are scant for R-rated summer actioners with female leads, although Angelina Jolie's PG-13 rated Salt took in $0.55 million from midnight shows on the same weekend four years ago (ultimately bowing to $36 million over the three days). Edge of Tomorrow took in $1.8 million as part of a $28.8 million weekend earlier last month.

Meanwhile, Dwayne Johnson and director Brett Ratner sent Hercules to a $2.1 million start from 7pm shows. Reports indicate the film was heavily booked in 3D, which could skew it's Thursday-to-Friday ratio somewhat.

More to come...


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