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NORTH AMERICA: 'Dawn of the Planet of the Apes' Remains #1 on Tuesday with $5.08M on July 23, 2014

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By Daniel Garris

Fox's Dawn of the Planet of the Apes led the way on Tuesday with $5.08 million. The critically acclaimed 3D sci-fi action sequel has now led the daily box office for eleven of the past twelve days. Dawn of the Planet of the Apes was up 21 percent over Monday and down a respectable 47 percent from last Tuesday. The twelve-day total for Dawn of the Planet of the Apes stands at $148.49 million. That is ahead of pre-release expectations and places the film an impressive 32 percent ahead of the $112.34 million twelve-day take of 2011's Rise of the Planet of the Apes.

Universal's The Purge: Anarchy held steady in second place with $3.56 million. The sequel to last year's break-out horror film was up 7 percent over Monday. While that represented the day's poorest daily percentage hold among wide releases, it also represented a far stronger first Tuesday hold than that of last year's The Purge (which fell 19 percent on its first Tuesday to gross $2.69 million). With a five-day start of $36.70 million, The Purge: Anarchy is now running just 8 percent behind the $40.06 million five-day take of The Purge.

Planes: Fire and Rescue took in $2.33 million to remain in third. The modestly budgeted computer animated sequel from Disney was up a healthy 26 percent over Monday. Planes: Fire and Rescue has grossed $21.69 million through five days. That is a bit below expectations and is 22 percent softer than the $27.81 million five-day take of last year's Planes. Planes: Fire and Rescue will hope to hold up well going forward due in part to the limited amount of options for family audiences throughout the rest of the summer.

Sony's Sex Tape placed in fourth with$1.97 million. The comedy starring Cameron Diaz and Jason Segel finally showed some signs of stabilizing as it was up 27 percent over Monday. Sex Tape has grossed a significantly poorer than expected $18.13 million through five days of release. That places the film a very disappointing 54 percent behind the $39.53 million five-day start of 2011's Bad Teacher.

Transformers: Age of Extinction rounded out Tuesday's unchanged top five with $1.44 million. The fourth installment of Paramount's sci-fi action franchise was up 23 percent over Monday and down 44 percent from last Tuesday. Transformers: Age of Extinction has grossed $229.62 million through 26 days. That currently ranks the film as the fourth highest grossing release of 2014 thus far domestically and the film will soon pass by X-Men: Days of Future Past to move into third place.

'Lucy' Eyes Top Spot on July 23, 2014

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By Alex Edghill

Wednesday Morning Update: Hercules stumbled significantly for the second day in a row on Tuesday as it ended up with 8,648 tweets, down 8% from 9,442 tweets on Monday. Coming on the heels of its 13% dip on Monday this is definitely not the most heartening of developments and just about cements its status as an underperformer on the weekend. Sure $20 million plus is in play but with a budget of over $110 million plus prints and advertising and the tentpole tag being applied to it by Paramount and MGM this is hardly a satisfying number for its backers even if it doubles its numbers internationally. By comparison, The Legend Of Hercules had 971 tweets its Tuesday before release while Pompeii had 2,134 tweets and 300: Rise OF An Empire had 5,022 tweets. The overall numbers are still quite hefty but with consistent falls over the last few days and the fact that Dwayne Johnson commands more attention on Twitter than any of my three comparison means that I discount it heavily.

Lucy had the slightest of bumps on Tuesday as it rose a handful of tweets to 5,038, up from 5,020 on Monday. I'm not as concerned with this tiny rise since it had a healthy jump on Monday and has been ramping up nicely in the past weeks. By comparison, 3 Days To Kill had 1,293 tweets its Tuesday before release, while the similarly restrictively titled Hanna had just 927. Despite having easier to search strings, other valid comparisons (*nod to PJEDWARDS*) include Transcendence which had 1,936 tweets its Tuesday before release and Edge Of Tomorrow which had 14,541. Despite the lower numbers this is looking good to win the weekend based on its title-handicap, its trajectory and recent comparisons. I'd say $25 million plus should be assured but I'd like to see its growth tomorrow before locking in as another tiny increase or even fall would spell trouble.

Top 15 Movies for Tuesday July 22nd

Rk Film Mon Tue Week Mon-Tue %
1 (-) Guardians of the Galaxy 26,516 30,606 57,122 15.42%
2 (+3) Transformers: Age of Extinction 10,516 19,335 29,851 83.86%
3 (+5) 22 Jump Street 8,442 18,466 26,908 118.74%
4 (+6) If I Stay 7,341 17,253 24,594 135.02%
5 (-3) Dawn of The Planet of The Apes 21,860 14,797 36,657 -32.31%
6 (-3) The Purge: Anarchy 17,343 13,000 30,343 -25.04%
7 (+4) The Hunger Games: Mockingjay Part 1 5,772 11,499 17,271 99.22%
8 (-2) Fifty Shades of Grey 10,388 10,994 21,382 5.83%
9 (-2) Hercules (2014) 9,442 8,648 18,090 -8.41%
10 (+4) Maleficent 4,643 5,420 10,063 16.73%
11 (+2) Step Up All In 5,007 5,260 10,267 5.05%
12 (+5) Teenage Mutant Ninja Turtles (2014) 3,055 5,196 8,251 70.08%
13 (-1) Lucy 5,020 5,038 10,058 0.36%
14 (+1) Avengers: Age of Ultron 3,620 4,526 8,146 25.03%
15 (+1) Before I Go to Sleep 3,408 3,134 6,542 -8.04%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Dawn of the Planet of the Apes' Leads Monday with $4.21M; 'The Purge: Anarchy' #2 with $3.32M on July 22, 2014

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By Daniel Garris

Fox's Dawn of the Planet of the Apes led the way on Monday with $4.21 million. The critically acclaimed 3D sci-fi action sequel has now led the daily box office for ten of the past eleven days. Dawn of the Planet of the Apes was down 62 percent from Sunday and down a respectable 49 percent from last Monday. The eleven-day total for Dawn of the Planet of the Apes stands at $143.41 million. That is ahead of pre-release expectations and places the film an impressive 32 percent ahead of the $108.76 million eleven-day take of 2011's Rise of the Planet of the Apes.

Universal's The Purge: Anarchy claimed second place with $3.32 million. The sequel to last year's break-out horror film was down a healthy 54 percent from Sunday. In comparison, The Purge fell 51.5 percent on its first Monday to gross $3.31 million. With a very solid four-day start of $33.14 million, The Purge: Anarchy is running 11 percent behind the $37.37 million four-day start of The Purge. However, daily holds for The Purge: Anarchy thus far suggests that the film will hold up a bit better than The Purge did.

Planes: Fire and Rescue claimed third with $1.86 million. The modestly budgeted computer animated sequel from Disney fell 59 percent from Sunday. Planes: Fire and Rescue has grossed $19.37 million through four days. That is a bit below expectations and 22 percent behind the $24.72 million four-day take of last year's Planes (which fell 58 percent on its first Monday to gross $2.49 million). Planes: Fire and Rescue will hope to hold up well going forward due in part to the limited amount of options for family audiences throughout the rest of the summer.

Sony's Sex Tape placed in fourth with $1.55 million. The comedy starring Cameron Diaz and Jason Segel was down 58 percent from Sunday, which isn't the greatest daily hold for an R-rated comedy on its first Monday. Sex Tape has grossed a significantly poorer than expected $16.16 million through four days of release. That places the film a very disappointing 55 percent behind the $35.61 million four-day start of 2011's Bad Teacher.

Transformers: Age of Extinction rounded out Monday's top five with $1.17 million. The fourth installment of Paramount's sci-fi action franchise was down 60 percent from Sunday and down 42 percent from last Monday. Transformers: Age of Extinction has grossed $228.17 million through 25 days. That currently ranks the film as the fifth highest grossing release of 2014 thus far domestically and before long the film will surpass Maleficent and X-Men: Days of Future Past to move into third place.

'Maleficent' Crosses $700M Mark on July 22, 2014

maleficent.jpgDisney scored its second $700M+ global hit of the year as Maleficent became the 15th release of the studio's history to reach the vaunted milestone. 

 

Maleficent has grossed $471.8 million outside of North America through July 21 thanks to strong showings in China ($47.4M), Mexico ($45.7M), Russia ($37.5M) and Brazil ($32.3M). The film has also grossed $32.7 million in Japan, where it has won the top spot over the last three consecutive weekends. 

 

Maleficent is Angelina Jolie’s highest grossing live action film of all time domestically, internationally and globally. It is also highest grossing original film of 2014 worldwide.

 

 

 

'Hercules' Has Strong Twittter Start on July 22, 2014

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By Alex Edghill

Tuesday Morning Update: Hercules started its release week with a strong 9,442 tweets on Monday. As impressive as the number was, the fact that it was down over 13% from its Sunday total is a tad of a worry as that isn't the norm for big releases such as this. The film is trying to appeal to a broad range of audiences thanks to the well known story of Hercules and the brawny box office drawn Dwayne Johnson has managed to cultivate over the past few years. By comparison, The Legend Of Hercules had 602 tweets its Monday before release while Pompeii had 1,893 tweets. No surprise that this film is tracking far ahead of The Legend Of Hercules considering the much greater marketing spend as well as much greater star power. There is no doubt its going to be the best performing Hercules movie on the year, but I'm curious to see how it rises or falls as the week progresses as this could potentially have a hefty ratio thanks to Dwayne Johnson's presence. $20 million+ is a lock with strong international returns but I think its going to have its hands full with...

Lucy began its week with a much less auspicious 5,020 tweets on Monday, a 47% bump from 3,421 tweets on Sunday. The film is looking to appeal to Sci-Fi lovers the world over and thanks to Scarlett Johansson it should be able to pad seats with a significant percentage of women. The film obviously has a super common name which really limits our ability to capture all potential tweets about it. The fact that its above 5,000 tweets with such a restrictive string speaks volumes for its appeal. By comparison, 3 Days To Kill had 785 tweets its Monday before release, while the similarly restrictively titled Hanna had just 608. This is the clear-cut favorite to win the weekend, and if it can produce $30 million+ on opening I believe there is a strong chance it might become a franchise.

Top 15 Movies for Monday July 21st

Rk Film Sun Mon Sun-Mon %
1 (+7) Guardians of the Galaxy 8,871 26,516 198.91%
2 (-1) Dawn of The Planet of The Apes 24,202 21,860 -9.68%
3 (-) The Purge: Anarchy 17,579 17,343 -1.34%
4 (+19) Star Wars: Episode VII 1,405 11,687 731.81%
5 (-1) Transformers: Age of Extinction 14,677 10,516 -28.35%
6 (+1) Fifty Shades of Grey 9,166 10,388 13.33%
7 (-1) Hercules (2014) 10,946 9,442 -13.74%
8 (-3) 22 Jump Street 12,756 8,442 -33.82%
9 (-7) The Fault in Our Stars 20,496 7,782 -62.03%
10 (+2) If I Stay 4,534 7,341 61.91%
11 (-2) The Hunger Games: Mockingjay Part 1 5,455 5,772 5.81%
12 (+1) Lucy 3,421 5,020 46.74%
13 (-3) Step Up All In 5,190 5,007 -3.53%
14 (-3) Maleficent 4,691 4,643 -1.02%
15 (+1) Avengers: Age of Ultron 2,520 3,620 43.65%
58 (-15) And So It Goes 263 202 -23.19%

Please check the methodology page for information about our Twitter project or here for historic data.


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