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'Tammy' Starts Strong on July 03, 2014

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By Alex Edghill

Thursday Morning Update: Tammy reportedly grabbed $1.3 million from its midnight shows on Tuesday night which signalled a strong beginning for the comedy. On the Twitter-front it generated a hefty 17,224 tweets on its opening day Wednesday to lead the newcomers. By comparison, The Other Woman had 12,217 tweets its opening day, and Neighbors had 32,276. It is looking primed for big things here, and while it might not be Neighbors huge, we predict it will come in around $38 million over the five day weekend.

Deliver Us From Evil dropped to number 2 amongst the new openers for the first time this week yesterday as it came in with 16,066 tweets on the day. By comparison, Paranormal Activity: The Marked Ones had 30,971 the day of release, Oculus had 21,719 and The Quiet Ones had 2,919. We are predicting $20.3 million over the five day holiday and $12.5 million over the weekend.

Earth To Echo had 10,331 tweets on its opening day Wednesday, rising from 3,416 tweets on Tuesday. This was the biggest jump of the new openers and is once again very heartening. By comparison, Super 8 had 12,319 tweets its opening day, and Chronicle had 24,399. The profile of this has been on the rise over the week and with this big bump on release day in buzz we are predicting $16.8 million over the five day period and $11 million over the weekend.

Top 15 Movies for Wednesday July 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 59,210 72,430 190,089 22.33%
2 (-) Transformers: Age of Extinction 43,107 36,143 140,242 -16.16%
3 (-) 22 Jump Street 24,915 20,565 81,595 -17.46%
4 (+5) Tammy 6,353 17,224 26,442 171.12%
5 (+2) Deliver Us from Evil (2014) 6,803 16,066 27,637 136.16%
6 (-2) Maleficent 12,763 11,917 38,625 -6.63%
7 (-1) Horrible Bosses 2 6,851 10,792 17,780 57.52%
8 (+8) Earth to Echo 3,416 10,331 15,854 202.43%
9 (+1) If I Stay 5,844 7,155 17,635 22.43%
10 (-2) Think Like a Man Too 6,399 5,886 21,122 -8.02%
11 (-6) Guardians of the Galaxy 7,363 5,842 20,365 -20.66%
12 (-) How to Train Your Dragon 2 4,917 5,691 17,977 15.74%
13 (+1) Sex Tape 3,827 4,816 9,308 25.84%
14 (-3) The Hunger Games: Mockingjay Part 1 5,252 4,604 15,971 -12.34%
15 (-2) Dawn of The Planet of The Apes 4,066 3,178 9,104 -21.84%

Please check the methodology page for information about our Twitter project or here for historic data.

'Tammy' Ready To Rule on July 02, 2014

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By Alex Edghill

Wednesday Morning Update: Deliver Us From Evil continued atop the new openers for Tuesday as it raked in 6,803 tweets, up 43% from Monday's 4,768 tweets. By comparison, Paranormal Activity: The Marked Ones had 19,491 the day before its release, Oculus had 11,210 and The Quiet Ones had 1,992. The numbers here are decent but not overwhelming. It does have Eric Bana and his draw working for it which is something that none of my comparisons had (star power that is) and should give it a decent bump in numbers. High teens give or a take a couple million could very well be possible over the five day period.

Tammy again was second amongst the new openers on Tuesday 6,353 tweets, up another 100%+ from 2,865 tweets on Monday giving it its second 100+% increase. As I mentioned last column the film does have some issues with its common name and picking out relevant tweets, but this was something many of McCarthy's recent films at the box office have also suffered with to varying degrees (The Heat, Identity Thief and Bridesmaids I'm looking at you). The film has now become McCarthy's biggest buzz-getter on Twitter pre-release (for films where she is in the lead role at least) and all signs point to huge things over its opening five days. High $30 millions to low $40 millions by Sunday seem to be possible.

Earth To Echo rose a further 62% to 3,416 tweets, up from 2,107 tweets on Monday. Very nice gain once again here for the film which is looking more and more like a viable alternate to the other films in the marketplace. The comparison that comes to mind the most here is Super 8 which had 7,861 tweets the day before its release. Given the levels here I'd say this has a decent shot at mid-teens for the five day period. While that might not break any records, considering that it is a low budget film to begin with it could end up being very lucrative for its backers.

Top 15 Movies for Tuesday July 1st

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 58,449 59,210 117,659 1.30%
2 (-1) Transformers: Age of Extinction 60,992 43,107 104,099 -29.32%
3 (-) 22 Jump Street 36,115 24,915 61,030 -31.01%
4 (-) Maleficent 13,945 12,763 26,708 -8.48%
5 (+2) Guardians of the Galaxy 7,160 7,363 14,523 2.84%
6 (+60) Horrible Bosses 2 137 6,851 6,988 4900.73%
7 (+4) Deliver Us from Evil (2014) 4,768 6,803 11,571 42.68%
8 (-3) Think Like a Man Too 8,837 6,399 15,236 -27.59%
9 (+5) Tammy 2,865 6,353 9,218 121.75%
10 (+2) If I Stay 4,636 5,844 10,480 26.06%
11 (-2) The Hunger Games: Mockingjay Part 1 6,115 5,252 11,367 -14.11%
12 (-6) How to Train Your Dragon 2 7,369 4,917 12,286 -33.27%
13 (+7) Dawn of The Planet of The Apes 1,860 4,066 5,926 118.60%
14 (+18) Sex Tape 665 3,827 4,492 475.49%
15 (-7) X-Men: Days of Future Past 6,579 3,588 10,167 -45.46%
16 (+1) Earth to Echo 2,107 3,416 5,523 62.13%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Transformers: Age of Extinction' Surpasses the $120M Mark on Tuesday on July 02, 2014

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By Daniel Garris

Transformers: Age of Extinction remained comfortably in first place on Tuesday with $10.41 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down a very reasonable 1 percent from Monday. Transformers: Age of Extinction continues to perform in line with its massive pre-release expectations with a five-day start of $120.95 million. The film is currently running 26 percent behind the $162.62 million five-day take of 2011's Transformers: Dark of the Moon (which did have the advantage of opening on a Wednesday). Transformers: Age of Extinction is widely expected to remain in first place over the upcoming Independence Day weekend.

How to Train Your Dragon 2 was up one spot over Monday to claim second on Tuesday with $2.61 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 15 percent over Monday and down 40 percent from last Tuesday, which represented one of the day's stronger daily holds among wide releases, as Tuesday's World Cup match between Belgium and the United States appears to have had a clear impact on the box office yesterday. How to Train Your Dragon has grossed $126.84 million in 19 days, which places the film a disappointing 7 percent behind the $136.18 million 19-day take of 2010's How to Train Your Dragon.

Sony's 22 Jump Street fell one spot from Monday to land in third with $2.28 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum was hurt by Tuesday's World Cup match more than others, as it fell 6 percent from Monday and 49 percent from last Tuesday. With a strong 19-day take of $145.00 million, 22 Jump Street is running an impressive 51 percent ahead of the $95.94 million 19-day gross of 2012's 21 Jump Street.

Disney's Maleficent continued to hold up very nicely with a fourth place take of $1.57 million. The 3D fantasy blockbuster starring Angelina Jolie increased 9 percent over Monday and was down a healthy 32 percent from last Tuesday. Maleficent has grossed $205.03 million through 33 days of release. That currently ranks the film as the second highest grossing release of this summer (behind only X-Men: Days of Future Past).

Sony's Think Like a Man Too rounded out Tuesday's top five with $1.17 million. In the process, the Kevin Hart led ensemble comedy sequel surpassed the $50 million mark yesterday. Think Like a Man Too was up 4 percent over Monday and down 54 percent from last Tuesday. Think Like a Man Too has grossed $50.38 million in twelve days, which places the film 20 percent behind the $63.07 million twelve-day gross of 2012's Think Like a Man.

Warner's Jersey Boys followed closely behind in sixth with $1.14 million. The Clint Eastwood directed musical was up an encouraging 16 percent over Monday and down 41 percent from last Tuesday. With a twelve-day take of $29.56 million, Jersey Boys continues to perform in line with its modest expectations and is set to surpass the $30 million mark today.

'Maleficent' Crosses $600M Worldwide on July 02, 2014

maleficentlongrange.pngDisney's Maleficent is expected to cross $600M at the global box office today in its fifth week of release. This is the second Walt Disney Studios release of 2014 to surpass this threshold and the studio's 20th release ever to do so.

Released in the US/Canada on May 30, Maleficent opened at #1 with $69.4M and has seen strong week-to-week holds, remaining in the top five since opening and tallying $205M through July 1. It is the fourth highest grossing film of the year and Angelina Jolie's highest grossing live action film of all time domestically, internationally and globally. Worldwide it is the highest grossing original film of 2014. The film has been performing extremely well in Latin America, with its largest foreign market being Mexico at $43.2M, as well as in China where it opened June 20 and has taken in nearly $40M. Maleficent is expected to surpass $400M internationally just ahead of its July 5 debut in Japan, its final international market.

NORTH AMERICA: 'Tammy' Bags $1.3 Million from Tuesday Night Shows on July 02, 2014

tammy.pngWarner Bros. reports that Tammy earned a solid $1.3 million from early shows on Tuesday night. By comparison, The Heat posted $1.0 million from 10pm Thursday shows last summer, while Identity Thief earned $450k from Thursday shows in February last year. The Melissa McCarthy-led comedy opens nationwide today (Wednesday) ahead of July 4th weekend.


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