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UPDATED: NORTH AMERICA: Final Weekend Number From WB Puts 'The Great Gatsby' Just Above $50 Million on May 13, 2013

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Monday Update: The final opening weekend gross for The Great Gatsby is $50.1 million. 

Sunday Update: Warner's official weekend estimate for The Great Gatsby is $51.115 million.  The film fell 9 percent on Saturday to gross $17.64 million and is estimated to take in $14.11 million on Sunday.

The film earned a B rating on CinemaScore, which could point towards potential front-loading going forward. The audience breakdown for The Great Gatsby skewed towards female moviegoers (59 percent) and heavily towards older moviegoers (69 percent of the audience was over the age of 25). 3D grosses represented a modest 33 percent of the film's total gross this weekend; making this weekend's performance even more impressive.

Saturday Update: The official Friday estimate from Warner Bros. is $19.4 million for The Great Gatsby. BoxOffice is projecting a $52.5 million debut based on that. 

That marks the second best opening of star Leonardo DiCaprio's career. Gatsby's debut will trail only Inception's $62.8 million opening frame on the Oscar-nominated actor's list of successes. (When adjusting for inflation, Titanic's $28.6 million opening would work out to roughly $50 million.)

Friday Update #4: Various reports indicate that Gatsby's opening weekend will be stronger than early Friday estimates anticipated. The Warner Bros. release could be looking at a $55 million debut frame. 

Friday Update #3: Sources tell BoxOffice that Gatsby's debut frame will end up closer to $40 million-$43 million.

As for Tyler Perry Presents' Peeples, an anemic $4 million-$6 million is likely.

Check back tomorrow morning for official studio estimates and revised weekend projections.

Friday Update #2: Early reports indicate that The Great Gatsby could end up somewhere between $43 million-$45 million during its debut frame based on a healthy Friday total of $15 million or so. Sources tell BoxOffice that the film could even exceed $45 million.

Meanwhile, Tyler Perry Presents Peeples is off to a rough start. The comedy is looking at around $6 million for the entire weekend after what's shaping up to be a mediocre $2 million Friday haul.

Friday Update #1: Warner Bros. reports that The Great Gatsby took in $3.25 million from Thursday evening/midnight shows. That's a solid start for the glitzy drama. When it comes to other female-skewing flicks, Gatsby's early grosses are strong enough to top the $3 million midnight haul of Sex and the City 2 and the $2.1 million Magic Mike midnight tally. (Granted, the new standard of Thursday evening shows helps considerably.) Critics have not been kind to Gatsby, but moviegoers seem to be shrugging that off thus far. 

Check back later today for updates on how Gatsby's debut frame is shaping up.

UPDATE GLOBAL: 'Iron Man 3' Reaches $1 Billion Ahead of the Weekend on May 12, 2013

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FRIDAY UPDATE: Iron Man 3 crossed the $1 billion global mark after 23 days in release. It is only the second Marvel film to break the billion dollar barrier, and the fourth Disney film to do so after Pirates of the Caribbean: Dead Man's Chest, Alice in Wonderland, Toy Story 3, and Pirates of the Caribbean: On Stranger Tides, and Marvel's The Avengers. Iron Man 3 crossed the $300 million milestone in North America after 14 days in release, the 9th Disney film to reach the figure. 

THURSDAY UPDATE: Iron Man 3 reached $990.2 million globally yesterday, led by a strong $691.9 million grood from overseas. It is a matter of days before the films reaches the $1 billion mark.

WEDNESDAY UPDATE - Iron Man 3 can break the $1 billion global mark by Friday. The superhero film is posting Avengers-like global numbers, reaching $980.3 million to date. It is now the #13 film among highest grossing films in the overseas markets and occupies #18 on the all-time global box office list. Iron Man has now outgrossed the global numbers of Pirates of the Caribbean: At World's End ($963M), Jurassic Park ($967M), and Harry Potter and the Sorcerer's Stone ($975M). 

Iron Man 3 is days away from reaching the $1 billion global benchmark after grossing $89.3 million overseas this weekend for a $949 million global total. The overseas total for Iron Man 3 is $664.1 million across 55 territories, including a whopping $95.2 million from China. The latest entry in the Iron Man franchise has surpassed the global totals of Captain America ($369M), Thor ($449M), Iron Man ($585M), Iron Man 2 ($624M), Amazing Spiderman ($752M), Spiderman 2 ($784M), Spiderman ($822M), and Spiderman 3 ($891M). It is the highest grossing film of all time in Indonesia and Malaysia.

Star Trek Into Darkness began its overseas roll-out over the weekend, grossing $31.7 million in seven markets. The combined figures from these territories are almost 70% better than the results of 2009's Star Trek in the same territories. The U.K. is the biggest market on the list, where the sci-fi film grossed $13.3 million in 556 locations. Star Trek: Into Darkness will began a large-scale expansion next weekend and will cover all the major international markets throughout the summer. 

Oblivion opened in China this weekend and grossed $8.5 million. It's a mild victory for Oblivion, outgrossing the Chinese performance of director Joseph Kosinski last sci-fi film, Tron: Legacy, but far from any lofty blockbuster expectations that Tom Cruise's star-power suggests. The film's overseas total is $160.9 million with a global cume of $242.5 million.

The Croods added another $17.3 million overseas this weekend, breaking the $500 million global mark with a $536.4 million cume. The animated film is an overwhelming success for a non-franchise animated feature. It has grossed $363.2 million overseas. 

G.I. Joe: Retaliation reached a $237.9 overseas total and a $357.6 million global cume. The action film opens in Japan, its last major market, on June 8.

Hansel and Gretel: Witch Hunters reached a $169.1 million overseas total and has now grossed $224.8 million globally.

Jurassic Park 3D got the green-light for a release date from China, which will be announced in the coming weeks. It should help the re-release gain higher numbers; the Steven Spielberg dinosaur epic has currently grossed $9.8 million overseas and $54.5 million globally. 

 

UPDATED: GLOBAL: 'Iron Man 3' Rapidly Approaches $900M, Sophomore Frame In North America Headed For $70M on May 11, 2013

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Saturday Update: Disney reports that Iron Man 3 took in $19.8 million on Friday. BoxOffice projects a $70 million sophomore frame based on that.
 
Check back later for an overseas update. 
 
Friday Update #3: Iron Man 3 now looks poised for $75 million during its sophomore frame, according to industry sources. If that sticks, IM3 will be sitting pretty at $287.4 million in North America. 
 
Check back tomorrow for official studio estimates.
 
Friday Update #2: Sources tell BoxOffice that Iron Man 3 is headed for just over $70 million during its sophomore frame in North America. An even $70 million would put the Disney release at $282.4 million in North America and $864 million globally. That means the overseas weekend tally would only have to be $36 million for the film to hit $900 million. 
 
Friday, 5/10 Update: Iron Man 3's current global total is a healthy $794 million. $581.6 million comes from overseas grosses, and the remaining $212.4 million is from North America. A strong weekend at home and abroad would easily push the action flick past the $900 million global mark.
 
Check back over the course of the weekend for updates.
 
WEDNESDAY, 5/8 UPDATE: Iron Man 3 has now surpassed the global totals for Captain America ($369M), Iron Man ($585M), and Iron Man 2 ($624M).
The superhero film has grossed $740.7 million globally and will be keeping an eye on the $1 billion mark as it continues to do big business in the U.S. and overseas.
Iron Man 3 had a $175.9 million overseas weekend in its second week of release outside of North America. Robert Downey Jr.'s superhero film has now grossed $680.1 million globally after posting the second-highest North America debut in history, following The Avengers.

Iron Man 3 has now surpassed the global box office gross of Captain America ($369M), Thor ($449M), Iron Man ($585), and Iron Man 2 ($62M) after only twelve days in release. The film holds the highest opening day of all time in China, Russia, Taiwan, the Philippines, Singapore, Vietnam, Malaysia, Thailand, South Africa, and the Ukraine. Iron Man 3 also holds the biggest opening weekend in history for Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, the Philippines, Malaysia, Singapore, Thailand, South Africa, and the United Arab Emirates.

Oblivion withstood another Iron Man weekend at the overseas box office. The Tom Cruise film added another $6.5 million to reach an overseas total of $146.8 million. The number, however, is ultimately disappointing in light of the performance of other big ticket options around the world. Strong premieres had the film on track to reach $200 million overseas, but a steady drop-off in subsequent weeks puts all the pressure on the film's run in China, where it premieres next week, in order to reach that benchmark. The global total for Oblivion is $222.8 million.

G.I. Joe: Retaliation has outgrossed the new Tom Cruise film with a $237.1 million overseas total and $355.8 million global cume. G.I. Joe has strongly benefited from success in China, and is hoping the Japanese box office can boost their total when the film opens there on June 8.

The Croods crossed the $350 million overseas mark this weekend with a $9 million push from 49 markets. The animated film has grossed $351.7 million overseas, leading to an impressive $520.4 million global total. 

Identity Thief reached an overseas total of $36.5M over the weekend. The global total for Identity Thief is $169.9 million. The film will open in Brazil, Turkey, and Sweden next weekend

Mama has grossed $69.4 million overseas, with France being the only major territory left in its theatrical run on May 15. Mama has a global cume of $141 million.

Hansel and Gretel: Witch Hunters opened in Italy, its last territory in the overseas market, and scored a solid $1.7 million weekend to bring its overseas total to $168.2 million. The global total for the film is $223.9 million.

Jurassic Park 3D opened in France this weekend and reached an $8.6 million overseas total. The 3D reconversion of Steven Spielberg's film has now grossed $52.3 million globally.

 

New Trailer: 'Gravity' on May 10, 2013

GLOBAL PREVIEW: 'Star Trek: Into Darkness' Opens Overseas; 'Oblivion,' 'Django' Challenge 'Iron Man 3' in China on May 10, 2013

trek.pngIron Man 3 stole all the global box office headlines over the last two weeks, breaking records in nearly every territory and grossing over $800 million. The film has its sights set on the $1 billion global mark and might reach it in the coming weeks if it can keep up its performance.

Iron Man 3 has shown no signs of slowing down in its overseas release, with one glaring exception: Japan. Iron Man 3 lost the #1 spot at the box office in Japan during its second week in release. Japan is one of the world's major film markets, so it came as a surprise to see the superhero film relinquish the top spot to a domestic film that was enjoying its third week in theaters. Will other top global markets follow Japan's lead this weekend, or will Iron Man continue to soar?

The big question, as often seems to be the case lately, comes from China, where Iron Man 3 has already shattered box office records to reach a $79.6 million gross. Iron Man 3 has co-existed well with another blockbuster in the market, the Chinese drama So Young. The two films haven't taken any significant business away from one another, but that will likely change with the premieres of Oblivion (May 10) and the rescheduled release of Django Unchained (May 12). Django will take the May 12 release as a "better than nothing" compromise after being pulled from theaters only minutes after its original opening last month. Quentin Tarantino's Blaxploitation Western has grossed $421 million globally and will hope to reach the $500 million benchmark if the film can find an audience in China. 

Oblivion opened with a strong overseas premiere last month but has experienced a steep drop-off in subsequent weeks. The Tom Cruise film has underperformed, falling behind in multiple key markets after its initial success. Oblivion is sandwiched between Iron Man and Django, an uncomfortable proposition for Tom Cruise, whose latest Mission: Impossible sequel broke through in China but floundered with the recent Alex Cross fiasco. Tom Cruise's star-power in China will be put to the test when it goes head-to-head against the already massively successful Iron Man sequel and Django Unchained's highly-publicized taboo factor. Oblivion has grossed $223 globally and could potentially reach $300 million if it gains traction in China. In the unlikely event it survives its crowded release date, a $300 million global gross would still put Tom Cruise's latest behind the global numbers of the latest Die Hard and G.I. Joe sequels. 

Outside of China, Iron Man 3 will have to contend with another recognizable franchise with a loyal global following. Star Trek: Into Darkness opens in six territories this weekend, including major markets like Australia, Germany, Mexico, and the United Kingdom. The U.K. is Iron Man's third most important market, where it has already grossed $43.1 million. Mexico follows with a $38.6 million gross and Australia is the superhero sequel's seventh most important territory with $30 million. The Star Trek release could potentially cut into these markets, slowing down Iron Man 3 in vital territories as it heads towards $1 billion. If Iron Man 3 withstands the threat from Star Trek, it will cost J.J. Abrams' film a considerable amount of money from major overseas markets unwilling to dedicate as many screens to the sci-fi reboot's sequel while Iron Man is still in full force. Iron Man 3 fell 54% in Mexico and the U.K. in its second weekend. The superhero sequel saw a 56% decline in business in the same span in Australia. Iron Man 3 will have to experience an even bigger drop in those markets if Star Trek hopes to realize its overseas expectations. 

These are high stakes for four of the year's biggest movies. China is still the major market for studios, but crowded release dates and the audience's attachment to domestic films is bound to disappoint at least one of the three big Hollywood films playing there this weekend. Even if Iron Man 3 continues to succeed in China this weekend, it can still see its record-setting grosses begin to slow if Star Trek: Into Darkness overtakes it in other markets.

Follow Daniel Loria and BoxOffice on Twitter for more news on the global box office. 


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