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'Think Like A Man Too' Ready To Cash In on June 19, 2014

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By Alex Edghill

Thursday Morning Update: Think Like A Man Too had the slightest of increases on Wednesday, rising to 13,095 tweets, up 3% from Tuesday's 12,691 tweets. By comparison, Think Like A Man had 25,489 tweets its Wednesday before release. The Twitter numbers here have been underwhelming compared to the original over the last three days (30k versus 50k) but we also have to take into consideration that the built in audience for the film is much larger now and if we compare its numbers to others in the genre such as About Last Night (14k over the same period) or Tyler Perry's: Single Moms Club (18k) it is actually much larger in stature. We are going with $34 million for its opening frame here at Box Office, and have it tipped to lead all films, making it the tenth straight week that we will see a brand new #1 film, that's the longest streak since 2011 began with 12 different openers at the top of the box office.

Jersey Boys continued to inch along on Wednesday as it accounted for 2,074 tweets, up from 2,022 on Tuesday. It just clearly hasn't been able to extensively connect with anyone outside of its core demographic of 50+ year old who are fans of both Eastwood and Frankie Valli And The Four Seasons. This should be enough to secure a respectable, though uninspiring, $12 million over the weekend.

Into The Woods also popped onto the radar but mostly due to critics, fans and columnists expressing their displeasure over Disney's decision to change the plot of the adaptation to make it more family friendly. The worry is that this is exactly what made it notable in the first place and will completely devalue the adaptation. This is really just coming from the fans of the original material who are going to be a tiny portion of the eventual audience of the film and in the end won't make a real difference to its fortunes, but its still notable all the same that this is the first news that surfaces (it had the highest negative to total tweet ratio of any film over 1,000 tweets on the day). Any news is good news I suppose?

Top 15 Movies for Wednesday June 18th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 95,715 74,195 250,305 -22.48%
2 (-) 22 Jump Street 78,252 69,121 236,955 -11.67%
3 (-) Maleficent 51,768 41,412 168,835 -20.00%
4 (-) How to Train Your Dragon 2 15,226 13,284 46,645 -12.75%
5 (-) Think Like a Man Too 12,691 13,095 30,414 3.18%
6 (+1) Transformers: Age of Extinction 10,997 12,215 34,847 11.08%
7 (+2) The Hunger Games: Mockingjay Part 1 5,543 9,470 20,157 70.85%
8 (+4) If I Stay 3,621 7,875 20,098 117.48%
9 (+7) Dawn of The Planet of The Apes 2,082 6,082 9,251 192.12%
10 (-) X-Men: Days of Future Past 5,503 4,884 15,282 -11.25%
11 (-) Edge of Tomorrow 4,887 4,244 14,308 -13.16%
12 (-6) Guardians of the Galaxy 11,823 3,514 17,035 -70.28%
13 (-5) The Expendables 3 7,656 3,433 11,429 -55.16%
14 (+20) Into the Woods 582 3,200 4,767 449.83%
15 (-2) Godzilla (2014) 3,097 2,838 10,877 -8.36%
19 (-2) Jersey Boys 2,022 2,074 6,152 2.57%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: '22 Jump Street' Surpasses $70M Mark on Tuesday; 'How to Train Your Dragon 2' Passes $60M on June 18, 2014

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By Daniel Garris

Sony's 22 Jump Street took in $7.35 million on Tuesday to lead the daily box office for the fourth time in the past five days. In the process, the modestly budgeted action comedy sequel starring Jonah Hill and Channing Tatum surpassed the $70 million mark on Tuesday. 22 Jump Street increased 8 percent over Monday's performance, which represented the day's poorest daily percentage hold among wide releases. 22 Jump Street continues to perform in line with its lofty expectations with a strong five-day start of $71.25 million. That places 22 Jump Street 62 percent ahead of the $43.95 million five-day take of 2012's 21 Jump Street and 13 percent behind the $82.07 million five-day start of last year's World War Z.

How to Train Your Dragon 2 held steady in second place with $5.91 million on Tuesday. The 3D computer animated sequel from Fox and DreamWorks Animation increased a solid 17 percent over Monday. Tuesday's daily hold was a welcome sign, as the film hadn't been holding up all that well before then in its initial days of release. How to Train Your Dragon 2 surpassed the $60 million mark on Tuesday and has grossed $60.41 million in five days. That places the film 13 percent ahead of the $53.35 million five-day start of 2010's How to Train Your Dragon, but a sizable 43 percent behind the $105.29 million five-day take of last year's Monsters University.

Disney's Maleficent was up one spot and a healthy 25 percent over Monday to place in third on Tuesday with $2.84 million. The 3D fantasy blockbuster starring Angelina Jolie was down 40 percent from last Tuesday. Thanks in part to solid holding power thus far, Maleficent has grossed $168.13 million in 19 days of release. That places the film 34 percent ahead of the $125.71 million 19-day take of 2012's Snow White and the Huntsman.

Fox's The Fault in Our Stars was down one spot from Monday to land in fourth place with $2.64 million. The successful low-budget drama starring Shailene Woodley increased 14 percent over Monday and was down 47 percent from last Tuesday. The Fault in Our Stars has grossed $85.72 million in twelve days, which leaves the film $14.28 million away from reaching the $100 million domestic milestone.

Warner's Edge of Tomorrow rounded out Tuesday's top five with $2.08 million. The critically acclaimed sci-fi film starring Tom Cruise and Emily Blunt was up 25 percent over Monday and down 40 percent from last Tuesday. Edge of Tomorrow surpassed the $60 million mark on Tuesday and has grossed $60.76 million in twelve days. That places the film 11 percent behind the $68.07 million twelve-day take of last year's Oblivion.

NORTH AMERICA: '22 Jump Street' Surpasses $60M Mark on Monday; 'How to Train Your Dragon 2' Passes $50M on June 17, 2014

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By Daniel Garris

Sony's 22 Jump Street took in $6.83 million on Monday to lead the daily box office for the third time in the past four days. In the process, the modestly budgeted action comedy sequel starring Jonah Hill and Channing Tatum surpassed the $60 million mark on Monday. 22 Jump Street was down just 48 percent from Sunday. That represented a very strong daily hold, though it should be noted that R-rated comedies typically experience strong first-Monday holds, especially during the summer months. 22 Jump Street continues to perform in line with its lofty expectations with a strong four-day start of $63.90 million. That places 22 Jump Street 60 percent ahead of the $39.91 million four-day take of 2012's 21 Jump Street and 14 percent behind the $74.09 million four-day start of last year's World War Z.

How to Train Your Dragon 2 placed in second with $5.06 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 63 percent from Sunday's Father's Day performance. How to Train Your Dragon surpassed the $50 million mark on Monday and has grossed $54.51 million in four days. The film does continue to perform below its lofty pre-release expectations, which were inflated by the relative lack of computer animated films in the marketplace this summer. How to Train Your Dragon 2 is currently running 12 percent ahead of the $48.55 million four-day start of 2010's How to Train Your Dragon and 42 percent behind the $93.45 million four-day take of last year's Monsters University.

After a poor hold over the weekend, Fox's The Fault in Our Stars rebounded very nicely on Monday with a third place take of $2.31 million. The low-budget drama starring Shailene Woodley was down a very slim 14 percent from Sunday's performance (which was clearly deflated by Father's Day) and down 55 percent from last Monday. The Fault in Our Stars continues to perform very well with an eleven-day take of $83.07 million. That places the film just 13.5 percent behind the recent $96.04 million eleven-day take of Divergent. Due in part to skewing heavily towards teenage girls, The Fault in Our Stars should continue to perform relatively stronger on weekdays than on weekends going forward.

Disney's Maleficent followed closely behind in fourth place with $2.27 million. The 3D fantasy blockbuster starring Angelina Jolie trailed The Fault in Our Stars by just $37,848 for the day. Maleficent fell 58 percent from Sunday and 44 percent from last Monday. Thanks in part to solid holding power thus far, Maleficent has grossed $165.29 million in 18 days. That places the film 33.5 percent ahead of the $123.80 million 18-day take of 2012's Snow White and the Huntsman.

Warner's Edge of Tomorrow rounded out Monday's top five with $1.67 million. The critically acclaimed sci-fi film starring Tom Cruise and Emily Blunt fell 71 percent from Sunday's Father's Day inflated performance and 47 percent from last Monday. Edge of Tomorrow has grossed $58.67 million in eleven days, which is in line with expectations, but soft given the film's large price tag. The film is currently running 12 percent behind the $66.49 million eleven-day gross of last year's Oblivion.

'Think Like A Man Too' Out Front on June 17, 2014

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By Alex Edghill

Tuesday Morning Update: Think Like A Man Too led this weekend's newcomers on Monday with 4,628 tweets, up 63% from 2,844 tweets on Sunday. A sequel to the supremely popular Think Like A Man which nabbed over $90 million after it opened in April of 2012. Kevin Hart's appeal has grown even more over the last two years with three more very successful films now under his belt in Let Me Explain, Ride Along and About Last Night. With a well-received first film and Hart's exploding star I would have expected huge things coming into the week but this beginning is a little underwhelming especially considering that Think Like A Man had ~11,000 tweets its Monday before release. Definitely seems like the level of social media hype surrounding the film is quite a few pegs down for the sequel which usually isn't a great sign for box office potential. On the bright-side, the jump from Sunday was over 62% and it is off to a strong start so far on Tuesday. I'll reserve too much judgement before tomorrow's numbers but considering the tear that Twitter has been on in general in 2014 I have a hard time seeing how this comes close to matching the take of the first film unless it gets a serious tweet-infusion from here on out.

Jersey Boys barely made its way into the top 15 with 2,056 tweets on Monday, up 53% from 1,341 tweets on Sunday. The film is looking squarely at the older demographic of 40 somethings and over which means that it is expected to largely fly under the radar of Twitter and social media in general. Clint Eastwood's name attached as director is perhaps its biggest draw for social media and why it is even in the top 15. Comparisons are tough to come by, with the best I can think of being Rock Of Ages which had 4,457 tweets its Monday before release. The target audience here should be even older than Rock Of Ages so I don't think its apples to apples but I would like to follow its percentage gains as the week goes on to get some additional clues about its impending fortune.

Top 15 Movies for Monday June 16th

Rk Film Sun Mon Sun-Mon %
1 (-) 22 Jump Street 119,146 89,582 -24.81%
2 (+1) The Fault in Our Stars 89,129 80,395 -9.80%
3 (-1) Maleficent 113,777 75,655 -33.51%
4 (-) How to Train Your Dragon 2 22,574 18,135 -19.66%
5 (+2) Transformers: Age of Extinction 6,113 11,635 90.33%
6 (+5) If I Stay 3,990 8,602 115.59%
7 (-2) Edge of Tomorrow 6,937 5,177 -25.37%
8 (+1) The Hunger Games: Mockingjay Part 1 5,525 5,144 -6.90%
9 (-1) Godzilla (2014) 5,970 4,942 -17.22%
10 (-4) X-Men: Days of Future Past 6,272 4,895 -21.95%
11 (+2) Think Like a Man Too 2,844 4,628 62.73%
12 (+4) The Rover 1,654 3,254 96.74%
13 (+1) Avengers: Age of Ultron 2,408 3,226 33.97%
14 (-4) The Amazing Spider-Man 2 4,268 3,036 -28.87%
15 (+3) Jersey Boys 1,341 2,056 53.32%

Please check the methodology page for information about our Twitter project or here for historic data.


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