FANDANGO MARKS ITS SUPER BOWL DEBUT IN AN UNPRECEDENTED PARTNERSHIP WITH UNIVERSAL PICTURES AND ITS SUMMER ACTION-ADVENTURE MOVIE, 'BATTLESHIP' on February 03, 2012
Los Angeles, CA -- Fandango marks its Super Bowl debut this Sunday, as part of Universal Pictures' new trailer spot for the summer action-adventure movie, Battleship, which premieres in May. The end of the spot will feature a tag directing viewers to Fandango's mobile apps and www.Fandango.com/Battleship, starting on Sunday. There, fans can sign up to receive a special Fandango FanAlertTM, notifying them when Battleship showtimes and tickets are available in their area and entering them for a rare chance to win five years' worth of free movie tickets.
Additionally, a 15-second Battleship-themed Fandango promo will run in the pre-game hours, alerting viewers that a "battle is coming," with instructions on how to sign up for a FanAlertTM and enter the movie ticket sweepstakes, which takes place on Sunday. To get a sneak peak at this promo, which will not air until Sunday, click here.
"This is an innovative collaboration that brings together the nation's leading moviegoer destination, Universal's epic film and the power of the Super Bowl," said Nick Lehman, President of Digital for NBCUniversal Entertainment & Digital Networks and Integrated Media, which includes Fandango. "We are breaking new ground for effective movie marketing. By featuring a direct ‘call to action' linking on-air movie promotion to advance ticket sales, Fandango will be instrumental in building enthusiasm among fans and helping to fill theaters with avid moviegoers."
"This marks the first time Fandango has partnered with a major movie studio in an on-air trailer spot to directly boost advance ticket sales," says Rick Butler, Executive Vice President and General Manager of Fandango. "We anticipate supporting all of our studio partners with on-air FanAlert promotional opportunities for upcoming films in the future."
Fandango will also put the weight of its own promotional muscle behind the film in advance of the Super Bowl spot. This includes social media outreach to its 1 million-plus Facebook and Twitter fans, as well as extensive promotion across its site and award-winning mobile apps, with pre-stitials and prominent homepage integration.
New Trailer: 'The Hunger Games' on February 02, 2012
'The Hunger Games' To Be Released In IMAX on February 02, 2012
Los Angeles, CA -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Lionsgate (NYSE: LGF) today announced that Lionsgate's The Hunger Games, the first installment of the trilogy based on Suzanne Collins' bestselling novels, will be digitally re-mastered into the immersive IMAX® format and released in IMAX® digital theatres in North America day-and-date on Friday, March 23, 2012. The film will have a limited one week engagement in IMAX theatres.
Written and directed by Gary Ross and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik, The Hunger Games: The IMAX Experience stars Academy-award® nominated actress Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth. Suzanne Collins' best-selling novels have already developed a massive global following, with more than 23.5 million print copies in the United States alone.
"With this news, the release of The Hunger Games has truly become an epic event," said Lionsgate's Joe Drake. "The Hunger Games and IMAX are a match made in heaven - fans love this book because its world is so vividly imagined and seeing the film in IMAX will make them feel as if they have landed right in the middle of the action. It is the ideal way for fans to experience this film for the first time."
"The Hunger Games is one of the most popular properties in recent memory and we're excited to offer this passionate fan base the opportunity to experience this exciting adventure in the most immersive way," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We're proud to kick off our relationship with Lionsgate around this highly anticipated film that will make a strong addition to our 2012 film slate."
The IMAX release of The Hunger Games will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
New Trailer: 'The Avengers' (Super Bowl Ad) on February 01, 2012
SWEET! ADAM SANDLER AND HAPPY MADISON TO PLAY “CANDY LAND” on January 31, 2012
CULVER CITY, Calif. -- Columbia Pictures, Happy Madison and Hasbro, Inc. are in final talks to develop Candy Land, a live action movie based on the bestselling Hasbro board game with Adam Sandler attached to star, it was jointly announced today by Doug Belgrad, President of Columbia Pictures, Hannah Minghella, President of Production for Columbia Pictures, and Brian Goldner, Hasbro President and CEO. Kevin Lima (Enchanted) is attached to direct the project for the studio with Sandler and Robert Smigel are in talks to write the screenplay.
Commenting on the announcement, Belgrad said, "Candy Land is more than just a game. It is a brand that children, parents and grandparents know and love. The world of Candy Land offers an extraordinary canvas upon which to create a fantastical, live-action family adventure film with a larger than life part for Adam. We are thrilled to partner with Hasbro and Happy Madison on this project."
"The creative talent on board for this movie is amazing and we are excited to bring alive the world of Candy Land for kids and families everywhere," Goldner added. "Sony/Columbia has been a wonderful creative partner as we develop another of our games, Risk, for the big screen. We are looking forward to working with Sony/Columbia and Adam Sandler and his team at Happy Madison Productions on this film."
Candy Land is one of the most beloved and best known games of all time. Created in 1949, it has been played by generations of families. In the game, players go on a magical journey through fantastical lands made of candy, sweets, and ice cream: the Peppermint Forest, the Gum Drop Mountains, and the Lollypop Woods. Along the way, players encounter such iconic characters as Princess Frostine, Lord Licorice, Mr. Mint, and King Candy.
The project will be produced by Goldner (Transformers) and Hasbro's Senior Vice President and Managing Director of Motion Pictures, Bennett Schneir (Battleship) along with Happy Madison Productions. At Columbia, development of Candy Land will be overseen by Sam Dickerman.