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'Edge of Tomorrow' Enters the Weekend with $41M Overseas Haul on June 06, 2014

EOT.jpgEdge of Tomorrow continues earning overseas ahead of its North American debut. The Tom Cruise sci-fi flick  entered the 5-day holiday weekend in South Korea with a $1.9 million haul at 681 screens. The film has now grossed a total of $5.8 million in South Korea.

 

Russia recorded a $1.4 million bow from over 1,600 screens, making Edge of Tomorrow Tom Cruise's biggest opening day of Ll time for Tom Cruise in Russia. United Arab Emirates recorded $410k on 81 screens. 

 

Edge of Tomorrow is entering the weekend with a $41 million overseas total.

NORTH AMERICA: 'Maleficent' Casts Box Office Spell with $93.9M in its First Week on June 06, 2014

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By Daniel Garris

It what should be its last day at the top of the daily box office, Disney's Maleficent took in $5.399 million on Thursday to lead the box office for a seventh consecutive day. The 3D fantasy film starring Angelina Jolie was down just 4 percent from Wednesday. That percentage hold represented the day's best daily percentage among wide releases, which was especially impressive given the strong Thursday evening debut of Fox's The Fault in Our Stars (which will be counted towards Friday's opening day performance). Maleficent performed on the very high end of its lofty expectations this week with a strong seven-day start of $93.85 million and is set to surpass the $100 million domestic milestone today. Maleficent is currently running 24 percent ahead of the $75.48 million seven-day take of 2012's Snow White and the Huntsman.

Fox's X-Men: Days of Future Past held steady in second place with $2.61 million. The 3D superhero sequel was down 8 percent from Wednesday and down 48 percent from last Thursday. In addition to the new evening competition from both The Fault in Our Stars and Edge of Tomorrow, the marketplace in general also likely took a bit of a hit from Game 1 of the NBA Finals on Thursday. Days of Future Past placed in second for the week with $44.93 million. That was down 65 percent from the film's opening week performance and brings the film's two-week total to $174.40 million. X-Men: Days of Future Past is currently running 61 percent ahead of the $108.42 million 14-day take of 2011's X-Men: First Class.

Universal's A Million Ways to Die in the West took in $1.28 million to remain in third. The western comedy directed by and starring Seth MacFarlane fell 10 percent from Wednesday's performance. A Million Ways to Die in the West placed in third for the week with a disappointing seven-day start of just $22.99 million and is likely to be at least somewhat front-loaded going forward. Clearly, westerns with comedic elements are currently still a tough sell at the box office.

Godzilla claimed fourth place on Thursday with $1.01 million. Warner's 3D sci-fi action remake fell 9 percent from Wednesday and 45 percent from last Thursday. While it didn't hold up well with the entire week in mind, Godzilla has finally started to show some signs of relative stabilizing during the midweek. For the week, Godzilla placed in fourth with $16.66 million. That brings the film's three-week total to $179.09 million.

'Fault In Our Stars' Ready To Wow on June 05, 2014

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By Alex Edghill

Thursday Morning Update: The Fault In Our Stars recovered well from its post-premiere dip as it rose 13% on Wednesday to 186,993 tweets, up from 165,878 tweets on Tuesday. Continuing its record-shattering theme, it was once again easily the biggest pre-release Wednesday on record for a Friday opener, hammering the one week old mark that Maleficent put up of 116,388. Maleficent relied heavily on its premiere and a red carpet incident involving Brad Pitt being hit in the face to set that mark while Stars needed no such snafu to get there, just reliance on its army of die hard fans and those around piling on for the buzz storm. Its always refreshing to see a film captivate Twitter (and indeed pop culture) such as this. Various other films have achieved this status over the past five years I have been monitoring Twitter: Paranormal Activity, Inception, and the Twilight/Hunger Games franchises come to mind. We are predicting $49 million for the film on the weekend, easily giving it the crown over the competition. While this might not be anywhere close to a June record in terms of actual dollars, it is monumental considering that it cost just $12 million to make, and I'm positive its upcoming fortunes would not be anywhere near as vast without the influence of social media. Not only has Fox done a great job in its promotion of the film, but the fans of the book have been super vocal (like fans of the aforementioned franchises) which has helped to greatly raise its awareness and profile. Because of this it has now set a new high-water mark for social media excellence that I'd be willing to bet will be around for at least the rest of the year.

The Edge Of Tomorrow had a 19% raise to 14,541 tweets on Wednesday, up from 12,222 tweets on Tuesday. By comparison, Oblivion had 3,797 tweets its Wednesday before release while Elysium had 3,862. Generally weak expansions day to day for a film in its range (less than 50,000 tweets in its release week) are a watch-out sign, but considering that it opened in 28 territories last weekend and is appealing to an older male-dominated audience I'm not as concerned about it. We are predicting $30 million for it over the weekend, giving it a slight edge over the returning Maleficent which we are pegging to ring in with $29 million. The very strong reviews should lead to solid word of mouth and a leggy run at the box office over the coming few weeks. 

Top 15 Movies for Wednesday June 4th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 165,878 186,993 543,271 12.73%
2 (-) Maleficent 97,269 122,927 327,919 26.38%
3 (-) 22 Jump Street 31,713 34,305 91,042 8.17%
4 (-) X-Men: Days of Future Past 14,875 14,671 49,528 -1.37%
5 (+1) Edge of Tomorrow 12,222 14,541 39,420 18.97%
6 (+13) The Amazing Spider-Man 2 2,767 8,125 13,804 193.64%
7 (+7) Jupiter Ascending 4,173 7,232 12,280 73.30%
8 (+1) Godzilla (2014) 6,295 6,463 20,858 2.67%
9 (+1) Captain America: The Winter Soldier 5,990 6,047 18,716 0.95%
10 (-5) Star Wars: Episode VII 13,984 5,557 45,801 -60.26%
11 (+2) A Million Ways to Die in the West 4,179 5,045 15,744 20.72%
12 (-4) Transformers: Age of Extinction 6,786 4,694 17,821 -30.83%
13 (-1) The Hunger Games: Mockingjay Part 1 4,650 4,649 14,130 -0.02%
14 (+39) The Giver 172 3,885 4,246 2158.72%
15 (-8) Hercules (2014) 8,166 3,569 12,200 -56.29%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Maleficent' Reaches $88.45 Million 6-Day Total on June 05, 2014

pred.pngDisney reports that Maleficent earned another $5.6 million on Wednesday, off 22 percent from Tuesday. The Angelina Jolie flick has grossed $88.45 million in its first six days, 24 percent ahead of the pace of Snow White and the Huntsman.

Fox's X-Men: Days of Future Past netted $2.8 million yesterday for a 51 percent week-to-week decline. The sequel has amassed $171.8 million in its first 13 days, or 62 percent more than X-Men: First Class through the same point.

A Million Ways to Die in the West posted $1.4 million on Wednesday for a 24 percent drop from the previous day. The comedy-western's 6-day total is $21.7 million--18.5 percent behind the pace of The Dictator.

Godzilla was off 47 percent from last Wednesday to $1.1 million yesterday. The monster reboot's 20-day domestic total is $178.1 million.

Universal's Neighbors took in $0.898 million yesterday for a 34 percent week-to-week decline. The comedy has earned $131.8 million domestically since its May 9 launch.

Blended added $0.76 million to its haul, down 31 percent from the same day last week. The Adam Sandler-Drew Barrymore comedy's domestic take is now $31.7 million.

OPINION: Does the Media Have a Responsibility to Avoid Spoiling—and Overhyping—'Star Wars: Episode VII'? on June 04, 2014

sw7.pngBy Shawn Robbins

Director J.J. Abrams beat us all to the punch in a far more effective way than I can hope to achieve here, but nevertheless...

If you've visited a major entertainment news outlet in recent days, you probably stumbled upon revealing headlines surrounding Star Wars: Episode VII. Monday saw more than 40 spy photos leak from the sequel's Abu Dhabi sets ("courtesy" of a site that will remain unnamed), followed by an even more notable round of prohibited pics on Tuesday. The latter revealed the presence of the (minor spoiler alert here) Millennium Falcon in the hugely anticipated follow-up to Return of the Jedi. (For the record, we're acknowledging it only because Abrams and his production company, Bad Robot, took to social media on Wednesday morning to succinctly express his displeasure over the leaked images, while also confirming the Falcon will play a part in the film, albeit sarcastically.

The question of the day: would he have confirmed such information had there never been any rumor of the Falcon's involvement in the movie?

We'll never know. Observers have theorized that leaked information has sometimes been unofficially enabled as a means to drum up buzz (as if this movie needs more of it). That's speculation at best, so let's operate under the notion that Abrams--a practiced expert at veiling his projects in as much uncertainty as possible--would be perfectly willing to keep every frame of Episode VII a secret if given the option. Had he been working on this project thirty years ago, he'd more easily get his wish (not to mention the wish of fans like myself).

Unfortunately, we live in an era of journalism that has slowly lost the respect for the integrity of filmmaking--particularly when it comes to online media. Spoilers for films, often years from release, proliferate more than fan blogs now. Not all outlets are so cavalier in allowing them, but a growing number seem to be. Case in point: yesterday's headlines of the second round of leaked photos outright named the Falcon as the subject--before any official confirmation, and without any semblance of a spoiler warning.

Granted, this is minor compared to the bigger potential spoilers that could eventually leak, and there are fans who willingly seek out such material. That's their choice, though. Abrams' sly confirmation is even commendable after he took fan heat for concealing Benedict Cumberbatch's true identity in Star Trek Into Darkness. Still, when official news headlines are freely giving away plot points (minor or not), a far more egregious line is crossed as unsuspecting readers are no longer given the choice to avoid said information they--and especially the filmmakers--would rather keep unknown.

Another example of this trend occurred three years ago when set photos from multiple plot-pivotal scenes of The Dark Knight Rises leaked--sequences that had never been referenced in an official capacity up to that point. Marvel movies have also fallen victim in recent years as websites reveal story arcs and character backgrounds as if they're common knowledge. It may not be news to avid fans, but many of us would prefer to stay in the dark. Or, at least, warn us before the shroud is lifted.

This isn't the first time it's happened with Star Wars, nor will it be the last (a sad fact). Furthermore, one can already imagine the fan outcry if the Falcon proves to only have a brief appearance in the film. If that were to be the case, claims of overhype are guaranteed to be thrown around because viewers are building up their own expectations based on limited information. And as the prequels proved, this franchise has plenty of sky-high expectations already.

The unsettling reality here is that Episode VII has barely begun production, and the outpouring of unconfirmed plot details has already begun. It's no surprise, but it's a dangerous line to walk after the slew of other Star Wars plot rumors popped up on lesser-known sites earlier this year--most of which are probably fake, but no one outside the production team truly knows. At this rate, it's only a matter of time before roughly accurate summaries of the movie's three acts find their way online before its December 18, 2015 release.

Is there a solution? Probably not, because this is the "accepted" way of the Internet now. Filmmakers like Abrams, Christopher Nolan, and others have taken measures through their production teams to ensure as few leaks as possible, but nothing is foolproof. Some things will inevitably slip through, all for the sake of credit and page views.

Some may read this as an overreaction to an insignificant (and admittedly, exciting) piece of news, but as one of many passionate film lovers around the world, I'm not alone in these opinions. Whether it's intentional sensationalism motivated by desire for ad revenue, or just good old fashioned naivete, we--the film community, the media, and movie fans at large--have a responsibility. Let's do our part and curb the trend of openly spoiling movies before the experience of seeing it in a theater is wholly watered down, and falsely substituted, by reading an online gossip site.

That's the direction we're heading in, and it's a disturbing shame with potential ramifications for both the artistic and business sides of the industry. Thousands of men and women contribute to the production of a film like this, and each of them deserve more respect for the work they're putting into a movie that the world is eager enough to see.

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