'Maleficent' Has Record Setting Wednesday on May 29, 2014


By Alex Edghill

Wednesday Morning Update: Maleficent secured 116,388 tweets on Wednesday, up a gargantuan 188% from Tuesday's 41,328 tweets. I'm not even going to quote comparisons to that since it simply blows all others out of the water and is clearly in a class of its own at this point in terms of social media awareness. Its Wednesday tally is the largest Wednesday before release ever on record, surpassing Fast & Furious 6's 113,395 tweets last April. The Twilight Saga: Eclipse did have 456,112 tweets on a Wednesday, but it was a Wednesday opener so its isn't an apples to apples comparison. Now there is an asterisk next to the number because a large number of those tweets are tied to its Los Angeles premiere which took place Wednesday and also to a red carpet incident which saw Brad Pitt being assaulted. Numerous large films in the past have had Wednesday premieres boost traffic, but between that, the Pitt incident and the already huge profile for the film it has just been a perfect storm of buzz. We are predicting $68.5 million for it this weekend which will put it firmly in the driver's seat for the weekend.

Back down closer to the ground, A Million Ways To Die In The West had a 47% jump to 5,277 tweets on Wednesday, up from its 3,588 tweets on Tuesday. By comparison, Ted had 12,704 tweets on its Wednesday before release a couple Summers ago. No sign of any records here as it has been a much more muted run over the past couple weeks than Ted. We are predicting a solid, though unspectacular, $25 million for it on the weekend.

The first trailer for This Is Where I Leave You debuted yesterday and saw a very respectable 3,660 tweets. The film had been generating virtually zero buzz before it and its star-studded cast helped to make a big splash on the day (for its dark comedy genre). It is opening in a traditionally slow September time frame so its ceiling will be capped but with its cast and strong first trailer double digits might be on the cards. 

Top 15 Movies for Wednesday May 28th

Rk Film Tue Wed Tue-Wed %
1 (+2) Maleficent 41,328 116,388 181.62%
2 (-1) The Fault in Our Stars 101,203 88,485 -12.57%
3 (-1) X-Men: Days of Future Past 43,569 33,331 -23.50%
4 (-) 22 Jump Street 25,135 22,899 -8.90%
5 (-) Godzilla (2014) 14,893 13,634 -8.45%
6 (-) Edge of Tomorrow 8,463 13,464 59.09%
7 (-) Captain America: The Winter Soldier 6,688 6,609 -1.18%
8 (+3) The Hunger Games: Mockingjay Part 1 3,245 5,524 70.23%
9 (+1) A Million Ways to Die in the West 3,588 5,277 47.07%
10 (-2) The Amazing Spider-Man 2 4,322 3,914 -9.44%
11 (+58) This Is Where I Leave You 60 3,660 6000.00%
12 (-3) Blended 3,974 3,060 -23.00%
13 (-1) Transformers: Age of Extinction 3,133 2,781 -11.24%
14 (-) If I Stay 2,205 2,444 10.84%
15 (-2) Think Like a Man Too 2,769 2,106 -23.94%

Please check the methodology page for information about our Twitter project or here for historic data.

Fandango Reports 'Maleficent' Accounting for 80 Percent of Weekend Sales on May 29, 2014

maleficentlongrange.pngLOS ANGELES - May 29, 2014 - According to Fandango, the nation's leading moviegoer destination, "Maleficent," starring Angelina Jolie as the title sorceress, is casting a spell on ticket-buyers. The Disney adventure is conjuring up more than 80% of the company's weekend ticket sales and topping Fandango's Fanticipation movie buzz indicator with a magical 91 out of 100 points. It's currently outselling "Snow White and the Huntsman" at the same point in the Fandango sales cycle.

"It's a great juicy titular turn for Angelina," says Fandango Chief Correspondent Dave Karger. "Thanks to her entertaining performance and the film's entrancing visual splendor, theaters will be filled with families with older kids, as well as couples on a date this weekend."

Fandango's Karger interviews Angelina Jolie in this week's episode of Fandango's movie recommendation show, "Weekend Ticket," and points out that the studio wouldn't have made "Maleficent" without her. "I don't know if that's movie industry clout, or some kind of acknowledgment that I'm pure evil," laughs Jolie. "They did say to me, ‘How do you feel about being considered perfect for this particular role?' It's an odd-back-handed compliment in a way, but I'll take it - I like her."

At the end of the "Weekend Ticket" episode, Karger challenges Jolie to a fun trivia quiz about her own movies, from "Girl, Interrupted" to "Mr. & Mrs. Smith," asking her to identify the source of her own classic one-liners (like "Never send a boy to do a woman's job!"). The entire "Weekend Ticket" interview is available for viewing at

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

NORTH AMERICA: 'X-Men: Days of Future Past' Easily Leads Tuesday with $8.21M on May 28, 2014


By Daniel Garris

Fox's X-Men: Days of Future Past took in $8.21 million on Tuesday to easily lead the daily box office for a fifth consecutive day. The highly anticipated 3D superhero sequel was down a solid 58 percent from Monday's inflated Memorial Day performance. X-Men: Days of Future Past has grossed a strong $118.78 million in five days, which is towards the lower end of pre-release expectations. Compared to previous X-Men films, Days of Future Past is currently running 81 percent ahead of the $65.63 million five-day start of 2011's X-Men: First Class and 9 percent behind the $130.15 million five-day take of 2006's X-Men: The Last Stand (though it should be noted that neither of those films had the advantage of higher priced 3D admissions).

Godzilla placed in a distant second with $2.69 million. Warner's sci-fi action remake continued to show signs of major front-loading, as it was down 64 percent from Monday and down a sharp 61 percent from last Tuesday. Godzilla has grossed $158.48 million through twelve days of release. That places the film 5 percent behind the $166.77 million twelve-day take of 2011's Pirates of the Caribbean: On Stranger Tides. While Godzilla opened well above expectations, the film is now performing much more in line with expectations as a result of its lackluster holding power thus far.

Universal's Neighbors was up one spot from Monday to move into third place on Tuesday with $1.58 million. The successful modestly budgeted comedy fell just 49 percent from Monday and 37 percent from last Tuesday. Neighbors has grossed $118.39 million in 19 days and is set to surpass the $120 million mark on Thursday. With fellow Universal comedy A Million Ways to Die in the West entering the marketplace on Friday, Neighbors is likely to experience another significant decline over the upcoming weekend.

Warner's Blended was down one spot and 60 percent from Monday to place in fourth on Tuesday with $1.37 million. The comedy starring Adam Sandler and Drew Barrymore continues to perform below its already modest expectations with a five-day start of just $19.11 million. That places the film 10 percent ahead of the $17.36 million five-day start of 2012's That's My Boy and 30 percent behind the $27.31 million five-day take of 2011's Jack and Jill. Blended is also likely to take a hit from A Million Ways to Die in the West over the weekend.

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