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'Maleficient' Begins Strong on May 27, 2014

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By Alex Edghill

Tuesday Morning Update: Maleficent began its week of release with a hefty 22,368 tweets on Monday, up 15% from 19,487 tweets on Sunday. The film is looking to have a very broad appeal, from family audiences right through to older adults thanks to the classic fairy tale it is based on and the ever-popular Angelina Jolie. Recent fantasy adaptations include Snow White And The Huntsman which had 3,378 tweets its Monday before release, and Jack The Giant Slayer had 646. The huge numbers here are indeed eye-opening, especially considering that Huntsman opened to over $50 million less than two years ago. The title here is much easier to narrow down tweets for than either of my comparisons so I did expect a larger number but with 20k+ tweets to start the week this appears to be on course for a breakout way above $50 million.

Quite a ways back was A Million Ways To Die In The West which could only muster 2,039 tweets on Monday, up 26% on Sunday. The film is going to appeal to older males as its primary demographic, not exactly a hotbed of Twitter users. Seth MacFarlane's last Summer comedy Ted had 6,802 tweets back in 2012 though I do suppose the stoner comedy genre and Mark Wahlberg helped its buzz greatly. 2,000 is a respectable number that should see it have a successful run with a $20 million+ start, but $50 million+ like Ted seems to be way out of its reach at this point.  

Top 15 Movies for Tuesday May 27th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 73,927 120,021 62.35%
2 (-) X-Men: Days of Future Past 67,445 54,507 -19.18%
3 (+2) 22 Jump Street 15,413 22,810 47.99%
4 (-) Maleficent 19,487 22,368 14.78%
5 (-2) Godzilla (2014) 19,715 17,273 -12.39%
6 (+1) Captain America: The Winter Soldier 9,020 8,181 -9.30%
7 (+6) Edge of Tomorrow 3,293 4,585 39.23%
8 (+1) Blended 5,453 4,451 -18.38%
9 (+2) The Amazing Spider-Man 2 4,549 4,343 -4.53%
10 (+4) Think Like a Man Too 2,173 3,596 65.49%
11 (+1) Transformers: Age of Extinction 3,542 3,049 -13.92%
12 (-4) Avengers: Age of Ultron 6,087 2,980 -51.04%
13 (-7) Divergent 14,676 2,937 -79.99%
14 (-4) Neighbors (2014) 5,195 2,887 -44.43%
15 (+71) Night at the Museum: Secret of the Tomb 12 2,402 19916.67%
19 (-) A Million Ways To Die In The West 1,624 2,039 25.55%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 4-Day Studio Estimates: 'X-Men: Days of Future Past' Arrives with Strong $111.0M; 'Blended' Stumbles with $18.2M on May 26, 2014

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Monday Update: Fox's X-Men: Days of Future Past debuted in first place this weekend with a strong estimated $111.0 million take over the four-day holiday frame. That was towards the lower end of the massive pre-release expectations for the highly anticipated 3D comic book sequel. Without adjusting for ticket price inflation, Days of Future Past delivered the fifth largest four-day Memorial Day weekend take of all-time (behind only 2007's Pirates of the Caribbean: At World's End, 2006's X-Men: The Last Stand, 2008's Indiana Jones and the Kingdom of the Crystal Skull and last year's Fast & Furious 6). The revised three-day weekend estimate for X-Men: Days of Future Past is $91.4 million. That represents the fourth largest three-day debut of 2014 thus far.

Compared to previous X-Men films, Days of Future Past is running a very impressive 83 percent stronger than the $60.55 million four-day start of 2011's X-Men: First Class and 10 percent below the $122.86 million four-day debut of X-Men: The Last Stand (though it should be noted that neither of those films had the advantage of higher priced 3D admissions). X-Men: Days of Future Past received a strong A rating on CinemaScore and will hope to hold up better than previous X-Men films going forward thanks in part to the early positive audience reaction and its very strong critical reviews.

After exceeding expectations last weekend, Warner's Godzilla came back down to earth a bit this weekend with an estimated second place four-day take of $39.45 million. The 3D sci-fi action remake was down a sizable 58 percent from last weekend's three-day frame. Clearly, mixed word of mouth, natural fan-driven front-loading and the new competition from Days of Future Past all took a toll on Godzilla this weekend. With that said, Godzilla has still grossed a strong $156.79 million through eleven days of release. That places the film 4 percent behind the $163.61 million eleven-day take of 2011's Pirates of the Caribbean: On Stranger Tides. The revised three-day weekend estimate for Godzilla is $31.13 million.

Warner Bros. had far less impressive results with Blended, as the comedy starring Adam Sandler and Drew Barrymore opened in third place with an estimated $18.19 million over the four-day frame. Blended opened below its already relatively modest expectations for a film starring Sandler. Audiences weren't in the mood for another pairing of Sandler and Barrymore and the film's very poor critical reviews didn't help matters either. It should be noted that with an A- CinemaScore and strong early holding power as the weekend went on, Blended appears to be going over better with audiences than it has with critics. But after such a soft debut and with Universal's A Million Ways to Die in the West arriving this coming Friday, word of mouth likely won't help Blended out much in the long run. The revised three-day weekend estimate for Blended is $14.23 million.

Fellow comedy Neighbors placed in fourth over the four-day frame with an estimated $17.2 million. The successful modestly budgeted Universal release continued to display signs of front-loading, as it was down 31 percent from last weekend's three-day frame. While holding power for Neighbors has been underwhelming thus far, in the bigger picture the film has already grossed a very impressive $116.88 million through 18 days of release. The three-day estimate for Neighbors remains at $13.9 million.

Sony's The Amazing Spider-Man 2 rounded out the weekend's top five with an estimated four-day take of $10.0 million. The expensive 3D superhero sequel was down a significant 40 percent from last weekend, as it clearly took a direct hit from the release of X-Men: Days of Future Past. The Amazing Spider-Man 2 has grossed $187.10 million in 25 days, as it continues to be hampered by poor holding power. The three-day estimate for the film remains at $7.8 million.

In its second weekend, Disney's Million Dollar Arm placed in sixth with an estimated four-day take of $8.71 million. The modestly budgeted baseball drama held up well this weekend, as it was down just 17 percent from last weekend's three-day start. Million Dollar Arm has grossed $22.24 million in eleven days, which is on the lower end of pre-release expectations. The revised three-day estimate for Million Dollar Arm is $6.97 million.

Sunday Update: Fox's X-Men: Days of Future Past debuted in first place this weekend with a strong estimated $90.70 million take over the three-day frame. The highly anticipated and pricey 3D comic book sequel debuted towards the lower end of its massive pre-release expectations and successfully brought the X-Men franchise back into the box office spotlight with its debut. Without adjusting for ticket price inflation, Days of Future Past delivered the fifth largest three-day Memorial Day weekend take of all-time (behind only 2007's Pirates of the Caribbean: At World's End, 2006's X-Men: The Last Stand, 2008's Indiana Jones and the Kingdom of the Crystal Skull and last year's Fast & Furious 6). Fox's current estimate for the four-day frame is $110.0 million.

X-Men: Days of Future Past registered the fourth largest debut of 2013 thus far. It should be noted that unlike each of the three films in front of it (Captain America: The Winter Soldier, Godzilla and The Amazing Spider-Man 2), Days of Future Past didn't have the advantage of receiving a boost from higher priced IMAX admissions. Compared to previous X-Men films, Days of Future Past opened a very impressive 65 percent stronger than the $55.10 million debut of 2011's X-Men: First Class and 12 percent below the $102.75 million debut of X-Men: The Last Stand (though it should be noted that neither of those films had the advantage of higher priced 3D admissions).

X-Men: Days of Future Past opened with $36.0 million on Friday (which included an estimated $8.1 million from Thursday night grosses), fell 18 percent on Saturday to take in an estimated $29.58 million and is estimated to decline 15 percent on Sunday to take in an estimated $25.13 million. That places the film's estimated three-day weekend to Friday ratio at 2.52 to 1. X-Men: Days of Future Past received a strong A rating on CinemaScore and will hope to hold up better than previous X-Men films going forward thanks in part to the early positive audience reaction and its very strong critical reviews.

After exceeding expectations last weekend, Warner's Godzilla came back down to earth a bit this weekend with an estimated second place take of $31.43 million. The 3D sci-fi action remake was down a sizable 66 percent from last weekend. Clearly, audience overlap between Godzilla and X-Men: Days of Future Past helped boost initial demand for Godzilla last weekend. This weekend's hold also suggests that Godzilla hasn't gone over quite as well with audiences as was initially believed last weekend. With that said, Godzilla has still grossed a strong $148.77 million through ten days of release. That places the film 3 percent behind the $153.42 million ten-day take of 2011's Pirates of the Caribbean: On Stranger Tides. BoxOffice is currently projecting a $39.5 million four-day weekend for Godzilla.

Warner Bros. had far less impressive results with Blended, as the comedy starring Adam Sandler and Drew Barrymore opened in third place with an estimated $14.25 million over the three-day frame. Blended opened below pre-release expectations, which had already been scaled back for a film starring Sandler. Audiences weren't in the mood for another pairing of Sandler and Barrymore and the film's very poor critical reviews didn't help matters either. Compared to recent Sandler films, the debut for Blended was much closer to the $13.45 million start of 2012's That's My Boy than it was to the $25.00 million debut of 2011's Jack and Jill. BoxOffice is currently projecting a $17.9 million four-day weekend for Blended.

Blended opened with $4.41 million on Friday, increased 18 percent on Saturday to take in $5.18 million and is estimated to fall 10 percent on Sunday to gross $4.66 million. That places the film's estimated three-day weekend to Friday ratio at 3.23 to 1. It should be noted that with an A- CinemaScore, Blended appears to be going over better with audiences than it has with critics. But after such a soft debut and with Universal's A Million Ways to Die in the West arriving this coming Friday, word of mouth likely won't help Blended out much regardless.

Fellow comedy Neighbors placed in fourth over the three-day frame with an estimated $13.9 million. The modestly budgeted Universal release starring Seth Rogen, Zac Efron and Rose Byrne continued to display signs of front-loading, as it was down 45 percent from last weekend. While Neighbors has been front-loaded thus far, the film has already grossed a very impressive $113.58 million through 17 days of release (especially with its price tag in mind). Universal's current estimate for the four-day frame is $17.3 million.

Sony's The Amazing Spider-Man 2 rounded out the weekend's top five with an estimated three-day take of $7.8 million. The expensive 3D superhero sequel was down a significant 54 percent from last weekend, as it clearly took a direct hit from the release of X-Men: Days of Future Past. The Amazing Spider-Man 2 has grossed $184.90 million in 24 days, as it continues to be hampered by poor holding power. Sony's current estimate for the four-day frame is $10.0 million.

In its second weekend, Disney's Million Dollar Arm placed in sixth with an estimated three-day take of $7.09 million. The modestly budgeted baseball drama held up well this weekend, as it was down 33 percent from last weekend. Million Dollar Arm has grossed $20.63 million in ten days, which is on the lower end of pre-release expectations. Disney's current estimate for the four-day frame is $8.87 million.

Saturday Update: Fox reports that X-Men: Days of Future Past took in $36.0 million in its opening day yesterday. From that figure, BoxOffice projects the mutant sequel will tally $93 million for the three-day frame and $112.5 million through Monday's Memorial Day. The opening day number is just behind Godzilla's $38.4 million and Captain America: The Winter Soldier's $36.9 million first days as the third best of 2014 so far.

Word of mouth for the X-Men follow-up looks very strong. The film's Flixster audience score is still hovering around 95 percent this morning--tying Winter Soldier for 2014's highest score after one day of release. Critics have also praised the film with a strong 91 percent Rotten Tomatoes score, while audiences gave it a strong "A" CinemaScore. X-Men flicks have typically been frontloaded in the past, but with what appears to be the franchise's strongest reception across both fans and general audiences, Days of Future Past has enough going for it to potentially break from that trend. The relative lack of action movies (excluding next week's Edge of Tomorrow) opening over the next month should also work to its long-term advantage.

Meanwhile, Blended is off to a rocky start. The third pairing of Adam Sandler and Drew Barrymore has failed to catch the former's usually reliable audience, earning a soft $4.41 million yesterday (in line with That's My Boy's $4.55 million first day two summers ago). BoxOffice projects the comedy will bring in $13.7 million over the three-day weekend and $17 million for the four-day.

Word of mouth also appears to be struggling with Blended's Flixster score down to 67 percent as of Saturday morning. Combined with critics' poor 15 percent Rotten Tomatoes score, and a very crowded market, the film isn't likely to have much life beyond the holiday weekend. Some good news for the flick: audiences awarded it an "A-" CinemaScore.

Meanwhile, Godzilla took a 77 percent hit from its opening day last week to $8.84 million yesterday. Although competition from X-Men certainly is a major factor in the large decline, word of mouth for the monster reboot has been decidedly mixed since its debut. The King of Monsters has grossed a very healthy $126.2 million thus far. BoxOffice projects $32 million three-day and $40 million four-day frames.

Friday Update #1: Sources tell BoxOffice that X-Men: Days of Future Past is trending for an opening day in the $38-40 million range based on early matinees and pre-sales. Should the pace hold, Fox's tentpole mutant sequel would top Godzilla's $38.4 million as the best opening day of the year so far. The extended holiday weekend skews projections somewhat with Sunday essentially behaving like a second Saturday. Still, based on past Memorial Day performers and considering the strong buzz for the pic, the X-Men sequel looks on target for a three-day weekend north of $95 million and a four-day haul that could reach $115 million.

Meanwhile, Adam Sandler's and Drew Barrymore's third pairing isn't fairing well in early business. Sources report that Blended may bring in a soft $4 million today for projected $12 million three-day frame and $16 million through Monday. However, Sandler's audience is typically driven by families, so a significant bump in evening business isn't out of the question.

More updates as they come...

Previously: Sources report that X-Men: Days of Future Past grabbed a strong $8.1 million from Thursday night shows in front of its Memorial Day weekend launch.

While that figure falls short of Captain America: The Winter Soldier's $10.2 million and The Amazing Spider-Man 2's $8.7 million Thursday starts, those films began shows at 8pm and 7pm, respectively. Days of Future Past started later at 10pm.

More direct comparisons are that of last summer's The Wolverine, which bowed to $4 million from 10pm Thursday shows as part of a $53.1 million opening weekend, and Fast & Furious 6 ($6.5 million from 10pm shows; $117 million 4-day Memorial weekend). Overall, last night's launch represents the best start for any film in the X-Men franchise and sets it on course for a big holiday weekend.

With very healthy reviews from critics (currently 93 percent on Rotten Tomatoes), Fox is hoping both fans and general audiences will turn out over the weekend and beyond for the highly anticipated time-travelling sequel. Should the early buzz and positive word of mouth continue spreading, Days of Future Past has a fair chance to top The Winter Soldier's $95 million opening for, potentially, the best debut of 2014 so far.

Check back later today for an early report on overall Friday business and initial weekend projections.

GLOBAL: 'X-Men: Days of Future Past' Breaks 'Avatar' Record as Fox International's Biggest Overseas Debut of All Time on May 25, 2014

dofp.pngA $261.78 million haul in a day-and-date opening around the world puts X-Men: Days of Future Past front and center on the global box office stage. None of the films in Fox's X-Men franchise have reached the $500 million global mark at the box office, a streak that will likely be broken with the latest installment of the mutant superhero franchise. The X-Men cross-over sequel scored the highest global opening weekend of any film in the franchise and eclipsed Avatar as the biggest Fox International opening weekend of all time.The film's day-and-date debut also accounts for the biggest global opening of 2014.

The film nearly doubled its North American box office figures overseas, where it collected a $171.08 million haul in its debut.

Market Breakdown

China
$37.7M
- Only 5% behind Titanic 3D bow.

UK
Ÿ$14.2M
-Ÿ Biggest X-Men opening ever
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South Korea
Ÿ$13.5M
-Ÿ Fox's biggest opening of all time (beating Avatar)

France
Ÿ$10.6M
Ÿ - Biggest MPA opening in 2014

Mexico
Ÿ$10.4M
- Fox's second highest opening ever (only behind Ice Age 4)
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Russia
Ÿ$10.3M
Ÿ - Biggest X-Men opening ever
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Brazil
Ÿ$8.0MŸ
- Fox's biggest opening of all time (beating RIO 2)!
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Australia
Ÿ$7.7M
Ÿ - Biggest Industry opening in 2014
Ÿ - Biggest X-Men opening ever
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Germany
Ÿ$4.7M
Ÿ - #1 in the market, taking nearly 50% market share
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Philippines
Ÿ$3.9M
Ÿ - Fox's biggest opening of all time

India
Ÿ$3.9M
Ÿ - Fox's biggest opening of all time

Godzilla stomped through the $300 million mark worldwide after claiming$34.5 million from 13,700 screens in 64 markets, raising its overseas haul to $166.6 million. The monster movie has now grossed $315.3 million worldwide. Godzilla has taken in more than $34 million worldwide from IMAX screenings.

Top overseas performers include the United Kingdom ($4.3M Weekend / $19.3M Cume), Russia ($2.5M Weekend / $13.2M Cume), Mexico ($2.4M Weekend / $13.2M Cume), France ($2.4M Weekend / $9.8M Cume), Australia ($2.3M Weekend / $10.2M Cume), and Germany ($2.3M Weekend / $8.9M Cume)

Godzilla expands to China on June 13 and to Japan on July 25.

The Amazing Spider-Man 2 swung past the $675 million global mark this weekend, netting $11.2 million from 92 territories to raise its overseas cume to $489 million. The superhero sequel has grossed $676.1 million worldwide. Top markets for the film include China ($90.4M), the UK ($39.7M), South Korea ($33.7M), Mexico ($28.3), and Japan ($27.5M).

Neighbors brought in $8.2 million from 2,600 dates in 35 territories during its third weekend overseas. The film has now grossed $67.4 million outside of North America to reach a global cume of $181 million. The film continued to post strong holds in markets like the UK ($2.2M Weekend / $22.8M Cume), Germany ($1.8M Weekend / $12.1M Cume), and Australia ($1.7M Weekend / $13.6M Cume). The comedy will expand to 22 additional territories in the coming months. 

Frozen keeps on grossing overseas thanks to an incredible run in Japan, where the film has occupied the #1 spot for the 11th consecutive weekend. Frozen is now the biggest Disney film of all time in the market and the #4 film of all time in Japan with a market total of $193.7 million following this weekend's $6.7 million take. Frozen has grossed $818.7 million overseas and $1.219 billion worldwide.

Rio 2 collected $4.3 million to bring its overseas total up to $329.2 million. The film's consistent performance overseas has helped it reach a global cume of $450 million.

The Other Woman discovered another $3.8 million overseas this weekend, lifting its total outside of North America to $89.9 million. The comedy has grossed $164.6 million worldwide with six markets left on the schedule, including: Spain, France , Italy and South Korea.

Blended opened to $2.1 million from 750 screens in the UK and Germany, taking an early global cume of $16.3 million.

NORTH AMERICA: 'Godzilla' Roars with $117.35M in First Week on May 23, 2014

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By Daniel Garris

Warner's Godzilla grossed $4.58 million on Thursday to lead the daily box office for a seventh straight day. The blockbuster 3D sci-fi action remake was down 8 percent from Wednesday, which represented the day's poorest daily percentage hold among wide releases. Godzilla likely took a bit of a hit yesterday from the strong estimated $8.1 million late night launch of Fox's X-Men: Days of Future Past. Godzilla led the weekly box office with a stronger than expected seven-day start of $117.35 million. That places the film 12 percent ahead of the $104.61 million seven-day take of 2009's Star Trek and 3 percent ahead of the $113.59 million seven-day gross of 2011's Pirates of the Caribbean: On Stranger Tides. While Godzilla exceeded expectations this week, it should also be noted that the film is showing signs of significant front-loading thus far.

Universal's Neighbors held steady in second place with $2.00 million. The break-out comedy starring Seth Rogen, Zac Efron and Rose Byrne was down a slim 1 percent form Wednesday and down 44 percent from last Thursday. Neighbors placed in second for the week with $34.15 million. That was down 48 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $99.68 million. Neighbors will obviously zoom past the $100 million domestic mark today.

The Amazing Spider-Man 2 took in $1.03 million to remain in third. Sony's expensive 3D superhero sequel was up 1 percent over Wednesday and down 47 percent from last Thursday. The Amazing Spider-Man 2 placed in third for the week with $21.73 million. That was down 51 percent from the previous frame and brings the film's three-week total to $177.10 million. The Amazing Spider-Man 2 continues to perform on the very low end of expectations and is likely to take a big hit from X-Men: Days of Future Past this weekend.

Disney's Million Dollar Arm rounded out its first week of release with a fourth place take of $0.686 million. The modestly budgeted baseball drama starring Jon Hamm increased 5 percent over Wednesday, which represented one of the day's stronger percentage holds among wide releases. Million Dollar Arm finished in fourth this week with a seven-day start of $13.53 million. That was on the low end of pre-release expectations.

Fox's The Other Woman rounded out the day's unchanged top five with $0.556 million. The successful comedy was down 3 percent from Wednesday and down a healthy 31 percent from last Thursday. The Other Woman took fifth place this week $8.73 million. The film was down 32 percent from the previous week and has grossed a stronger than expected $74.09 million through four weeks of release.


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