Sunday Update: Teenage Mutant Ninja Turtles was able to easily hold off three major newcomers this weekend to remain in first place with an estimated $28.4 million. In the process, Paramount's high-profile franchise re-launch zoomed past the $100 million domestic mark over the weekend. Teenage Mutant Ninja Turtles was down a sharp, but understandable 57 percent from last weekend's debut. The film continues to exceed expectations in a very big way with $117.64 million through ten days of release. That places Teenage Mutant Ninja Turtles an impressive 19 percent ahead of the $98.58 million ten-day take of 2009's G.I. Joe: The Rise of Cobra. With its initial fan rush-out now behind it, Teenage Mutant Ninja Turtles will hope to stabilize going forward.
Also holding off the weekend's newcomers was Disney's Guardians of the Galaxy. The blockbuster sci-fi superhero adaptation from Marvel placed in second with an estimated $24.74 million. Guardians of the Galaxy was down 41 percent this weekend, which is an encouraging sign for the film going forward. Guardians of the Galaxy rocketed past the $200 million domestic milestone over the weekend and has grossed a stronger than expected $222.28 million in 17 days. Guardians of the Galaxy is currently running 11 percent ahead of the $200.50 million 17-day take of Captain America: The Winter Soldier earlier this year and will have no problem eventually surpassing the $259.71 million current total gross of The Winter Soldier to become the highest grossing release of 2014 thus far domestically.
While it debuted towards the lower end of expectations, Fox's Let's Be Cops was nonetheless the weekend's top new release with an estimated third place take of $17.7 million. Given its Wednesday release date, it was impressive that the action-comedy topped both The Expendables 3 and The Giver over the weekend. Let's Be Cops is also performing well with its low production cost in mind. Let's Be Cops has grossed $26.11 million through five days of release. That gives the film a five-day to three-day ratio of 1.47 to 1 and places the film 22 percent behind the recent $33.31 million five-day start of Tammy. Let's Be Cops only received a so-so B rating on CinemaScore, but will still have a very solid chance of holding up well going forward due in part to the lack of new comedies entering the marketplace over the next several weeks.
Lionsgate's The Expendables 3 landed in fourth place with a disappointing estimated debut of $16.2 million. The third installment of the ensemble action franchise starring Sylvester Stallone opened below its already scaled back expectations and 43 percent below the $28.59 million start of 2012's The Expendables 2. In addition to moviegoers clearly growing tired of the franchise, The Expendables 3 also appears to have been hurt by having been pirated online prior to its release. The Expendables 3 opened with $5.93 million on Friday, declined 3 percent on Saturday to take in $5.72 million and is estimated to fall 20 percent on Sunday to gross $4.55 million. That places the film's estimated opening weekend to Friday ratio at 2.73 to 1. The Expendables 3 did receive an encouraging A- rating on CinemaScore, but as the third installment of a franchise, audience reaction likely won't make a big difference for the film going forward.
The Giver rounded out the weekend's top five with an estimated debut of $12.76 million. The young adult sci-fi adaptation from The Weinstein Company opened on the lower end of pre-release expectations. The film's opening weekend performance was similar to the $10.60 million start of The Host last year. The Giver took in $4.75 million on Friday, fell 6 percent on Saturday to gross $4.45 million and is estimated to decline 20 percent on Sunday to gross $3.56 million. That gives the film an estimated opening weekend to Friday ratio of 2.69 to 1. The Giver received a B+ rating on CinemaScore.
Holdovers Into the Storm and The Hundred-Foot Journey claimed sixth and seven place with respective estimated takes of $7.72 million and $7.11 million. Warner's Into the Storm was down a significant 55 percent from last weekend and has grossed $31.34 million in ten days. Disney's The Hundred-Foot Journey was down a healthy 35 percent and has grossed $23.62 million over the same ten-day span. Both films are performing in line with their respective pre-release expectations thus far.
On the limited front, Boyhood took in an estimated $2.15 million from 771 locations to place in tenth among all films, while Magic in the Moonlight took in an estimated $1.88 million from 964 locations to finish in 14th place. IFC Films' Boyhood has grossed an impressive $13.80 million to date, while Sony Pictures Classics' Magic in the Moonlight has grossed a soft $4.71 million so far.
Saturday Update: Paramount reports that Teenage Mutant Ninja Turtles earned an estimated $7.92 million on Friday, a 69 percent drop from its opening day last weekend (in line with G.I. Joe: The Rise of Cobra's 68 percent drop). That brings the reboot's domestic haul up to $97.2 million--17 percent more than the 8-day gross of Cobra. BoxOffice projects a $25.5 million sophomore frame for the flick.
Guardians of the Galaxy continues to hold well at the start of its third weekend. The latest Disney/Marvel hit added $6.95 million yesterday, down a healthy 43.5 percent from last Friday. That pushed the film across the $200 million domestic threshold ($204.5 million) and sets the stage for a weekend around $24 million. Through 15 days of release, Guardians remains ahead of the pace of Transformers: Age of Extinction by 4 percent as it continues its march toward likely becoming the summer's top grossing film. Just as well, it leads Captain America: The Winter Soldier, the year's top film, by 11 percent through the same point in release.
The Expendables 3 got off to a rocky start with $5.88 million on opening day--44 percent less than its 2012 predecessor. BoxOffice projects a $16 million opening weekend from there. Early word of mouth is struggling with a 53 percent Flixster score.
While the disappointing Expendables 3 launch underscores the argument that pirated leaks of the movie impacted box office performance, it's important to remember that some amount of franchise fatigue was expected for the three-quel. With a projected opening weekend 44 percent lower than The Expendables 2, the drop lines up with other franchise dips upon hitting the three-film mark. For just a few examples, Transformers: Dark of the Moon dropped 19 percent from Revenge of the Fallen (or roughly 30-35 percent in actual ticket sales when adjusting for Moon's 3D prices), Kick-Ass 2 came in 33 percent under its predecessor's opening, and The Hangover Part III sank 54 percent from Part II's debut.
Let's Be Cops added $5.63 million on Friday, bringing its cume to $14.03 million in three days--27 percent behind the pace of 2008's Tropic Thunder. BoxOffice projects Cops will net $17.2 million over the weekend, giving it a 5-day opening around $25.6 million. The Flixster crowd has given the comedy an underwhelming 65 percent approval.
Last but not least, The Giver posted $4.74 million on opening day and may land around $11.85 million for the weekend. While past young adult flicks like The Mortal Instruments and Percy Jackson: Sea of Monsters similarly opened in August, they opted for Wednesday releases--making direct comps for The Giver somewhat scarce. As is the case with all of this weekend's newcomers, critics haven't been kind to the adaptation--however, it does boast the strongest Flixster score (72 percent) among the three new releases.
Check BoxOffice on Sunday for official studio estimates.
Friday Update: Sources report that Teenage Mutant Ninja Turtles and Guardians of the Galaxy are easily holding their ground atop the box office to start the weekend. No numbers have been made available for those two yet, but The Expendables 3 is off to a rocky start with a possible $6 million today for a $16.5 million weekend. Considering Thursday night's preview shows of $875k were fairly solid, these numbers could easily change as the night progresses.
Meanwhile, Let's Be Cops is slowing down following a healthy Wednesday bow. The comedy is pacing for $5 million today, which would send it to roughly $15.5 million for the 3-day frame and a $23.9 million 5-day bow. Fortunately for Fox, the comedy was produced for just $20 million.
The Giver isn't faring any better than its fellow newcomers. The adaptation of the popular 1993 novel is reportedly on track for an opening weekend between $10-12 million.
More as it comes...
By Daniel Garris
After falling to second on Wednesday, Teenage Mutant Ninja Turtles moved back into first place on Thursday with $4.32 million. Paramount's high-profile franchise re-launch fell 16 percent from Wednesday. It should be noted that daily percentage declines were sharp in general on Thursday, in part from Lionsgate's The Expendables 3 and The Weinstein Company's The Giver both entering the marketplace on Thursday evening and in part from more and more schools now going back into session. Teenage Mutant Ninja Turtles exceeded expectations in a big way this week with a first place seven-day start of $89.24 million. That was an impressive 17 percent ahead of the $76.25 million seven-day take of 2009's G.I. Joe: The Rise of Cobra.
Disney's Guardians of the Galaxy was also up one spot over Wednesday to finish in a very close second on Thursday with $4.23 million. The blockbuster sci-fi superhero adaptation was down 13 percent from Wednesday and down 45 percent from last Thursday. The film trailed Teenage Mutant Ninja Turtles by just $96,190 for the day. Guardians of the Galaxy placed in second for the week with $63.15 million. That was down 53 percent from the film's opening week performance and brings the film's two-week total to $197.55 million. Guardians of the Galaxy is currently running 13 percent ahead of the $174.91 million two-week take of Captain America: The Winter Soldier earlier this year.
On the heels on Wednesday's first place debut, Let's Be Cops was down two spots and a reasonable 39 percent to place in third on Thursday with $3.20 million. The low-budget comedy from Fox has grossed a very solid $8.41 million in its first two days of release. That is in line with pre-release expectations and places the film 27 percent behind the $11.49 million two-day take of last year's We're the Millers. Let's Be Cops will hope to experience a big uptick in business over the weekend, in part from being a non-sequel.
The Hundred-Foot Journey held steady in fourth place with $1.165 million. The modestly budgeted drama from Disney and DreamWorks was down 16 percent from Wednesday. The Hundred-Foot Journey finished in fourth place for the week with a seven-day start of $16.51 million. The film is performing in line with its modest expectations and is running 22 percent ahead of the $13.53 million seven-day take of Million Dollar Arm earlier this year.
Warner's Into the Storm rounded out Thursday's top five with $1.163 million. The modestly budgeted disaster film trailed The Hundred-Foot Journey by a very slim $1,497 for the day. Into the Storm was down 14 percent from Wednesday's performance. Into the Storm performed in line with expectations this week with a third place start of $23.62 million over the seven-day frame.
Universal's Lucy placed in sixth with $0.87 million. The sci-fi action film starring Scarlett Johansson finished in fifth for the week with $14.19 million. Lucy was down 47 percent from the previous weekly frame and continues to exceed expectations with a three-week take of $102.22 million.
Fox's Let's Be Cops claimed first place on Wednesday as it earned a solid $5.2 million on opening day Wednesday, lining up with pre-release expectations of a 5-day bow close to $30 million. Cops' first day take was 20 percent behind that of Tropic Thunder and 23 percent behind We're the Millers.
Paramount reports that Teenage Mutant Ninja Turtles added $5.1 million on Wednesday, down 33 percent from the day prior. With a 6-day haul of $84.9 million, the successful franchise reboot is pacing 18 percent ahead of G.I. Joe: The Rise of Cobra through the same point. Turtles also surpassed the inflation-adjusted lifetime domestic gross of 1993's Teenage Mutant Ninja Turtles III ($83.2 million, $42.3 million non-adjusted).
Disney/Marvel's Guardians of the Galaxy took in another $4.85 million yesterday for a healthy 45 percent week-to-week Wednesday decline. Strong word of mouth continues to propel the flick, having now reached $193.3 million domestically. The pic surpassed 22 Jump Street yesterday to become the ninth highest grossing film of 2014 so far, and will leap past Dawn of the Planet of the Apes, Godzilla, and The Amazing Spider-Man 2 over the coming weekend. Guardians is running 13 percent ahead of the pace of Captain America: The Winter Soldier and 2 percent ahead of Transformers: Age of Extinction.
The Hundred-Foot Journey brought in $1.38 million on Wednesday for a 20 percent day-to-day drop. With a 6-day cume of $15.4 million, the film is running 19 percent ahead of Million Dollar Arm.
Into the Storm added $1.35 million yesterday for a 34 percent day-to-day slide in fifth place. The special effects thriller has totaled $22.5 million in its first six days, 75 percent more than Pompeii.
Meanwhile, Step Up All In took sixth place and posted $0.61 million as it slid 33 percent from Tuesday. The fifth entry in the dance franchise has accumulated $8.7 million in six days, or 47 percent less than 2012's Step Up Revolution.
By Daniel Garris
Teenage Mutant Ninja Turtles grossed $7.57 million on Tuesday to lead the daily box office for a fifth consecutive day. Paramount's high-profile franchise re-launch increased 13 percent over Monday. That represented one of the day's weaker daily percentage holds among wide releases. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a five-day start of $79.82 million. That places the film an impressive 19 percent ahead of the $67.08 million five-day start of 2009's G.I. Joe: The Rise of Cobra.
Disney's Guardians of the Galaxy held steady in second with $6.61 million. The blockbuster sci-fi superhero adaptation was up 24 percent over Monday and down a very solid 45 percent from last Tuesday. Guardians of the Galaxy continues to exceed its lofty expectations with a very strong twelve-day take of $188.47 million. That places the film 13 percent ahead of the $167.07 million twelve-day take of Captain America: The Winter Soldier earlier this year.
Warner's Into the Storm took in $2.06 million to remain in third place. The modestly budgeted disaster film fell was up 21 percent over Monday. Into the Storm continues to perform in line with expectations with a five-day take of $21.11 million. The film is currently running 74 percent ahead of the $12.11 million five-day take of fellow disaster film Pompeii earlier this year.
The Hundred-Foot Journey continued to claim fourth with $1.72 million. The modestly budgeted drama from Disney and DreamWorks was up a healthy 35 percent over Monday. The Hundred-Foot Journey has grossed $13.97 million in five days. That is in line with the film's modest expectations and places the film 15 percent ahead of the $12.19 million five-day start of Million Dollar Arm earlier this year.
Universal's Lucy rounded out the day's top five with $1.51 million. In the process, the sci-fi action film starring Scarlett Johansson surpassed the $100 million domestic mark on Tuesday. Lucy was up 23 percent over Monday and down 41 percent from last Tuesday. The 19-day domestic total for the film stands at $100.25 million.
Lionsgate's Step Up All In finished in sixth with $0.91 million. The fifth installment of the dance film franchise increased 34 percent over Monday. Step Up All In has grossed a disappointing $8.06 million in five days, which places the film 47 percent behind the $15.09 million five-day start of 2012's Step Up Revolution.
By Alex Edghill
Wednesday Morning Update: Let's Be Cops had 9,224 tweets on Tuesday, up a further 78% from Monday's 5,171 tweets. Facebook continued to struggle as it had less than 1,000 new likes to end up just over 55,000. Though the Facebook numbers are a bit of a downer the stellar Twitter overall numbers and increases point to a strong beginning. It has blown away both Tammy and Sex Tape handily so far but its important to remember that they had very generic names and had restrictive tweet strings which worked against them. This is the type of explosion I was looking for for it to lead the new films and as of now I think this might be the film to beat on the weekend amongst the freshman.
The Expendables 3 maintained second place on Tuesday as it rose 33% to 7,086 tweets, up from 5,300 tweets on Monday. By comparison, The Expandables had 4,072 tweets its Tuesday before release while The Expendables 2 had 11,016. A decent increase on the day but nothing to write home about, especially when holding it up to the last installment and considering how much Twitter levels have increased in general over the last two years. I'm guessing at this rate that this might be the last Expendables unless its worldwide gross can manage to make up for the decline in North American grosses that this is apparently destined for.
The Giver went from first to last on Tuesday, dropping 11% to 6,777 tweets, down from 7,627 tweets on Monday. This fall just reaffirms my concerns I echoed yesterday about it not generating enough noise considering its genre. Today so far it is less than half the other two openers and as such teen millions might even be a stretch. The young adult novel adaptation genre has been filled with massive hits such as Twilight and Hunger Games but for every hit seems to be two to three duds. Unfortunately this has dud written all over it.
Twitter Top 15 Movies for Wednesday August 13th
|1 (-)||If I Stay||35,412||40,373||75,785||14.01%|
|2 (-)||Guardians of the Galaxy||47,344||38,579||85,923||-18.51%|
|3 (-)||Teenage Mutant Ninja Turtles (2014)||15,133||19,237||34,370||27.12%|
|4 (-)||The Hunger Games: Mockingjay Part 1||5,275||15,789||21,064||199.32%|
|5 (+12)||Let's Be Cops||5,171||9,224||14,395||78.38%|
|6 (+7)||The Expendables 3||5,300||7,086||12,386||33.70%|
|7 (+20)||Into the Woods||960||6,829||7,789||611.35%|
|8 (-3)||The Giver||7,627||6,777||14,404||-11.14%|
|9 (+1)||Transformers: Age of Extinction||4,823||4,752||9,575||-1.47%|
|10 (+61)||Night at the Museum: Secret of the Tomb||9,881||4,342||14,223||-56.06%|
|11 (-5)||22 Jump Street||4,726||3,852||8,578||-18.49%|
|13 (-5)||Into the Storm||3,489||3,495||6,984||0.17%|
|14 (+2)||Before I Go to Sleep||3,253||2,954||6,207||-9.19%|
|15 (+35)||Star Wars: Episode VII||824||2,889||3,713||250.61%|