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NORTH AMERICA: 'Dawn of the Planet of the Apes' Passes $90M Mark on Tuesday on July 16, 2014

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By Daniel Garris

Fox's Dawn of the Planet of the Apes took in $9.62 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the critically acclaimed 3D sci-fi action sequel surpassed the $90 million mark yesterday. Dawn of the Planet of the Apes was up a very solid 17 percent over Monday. However, it should also be noted that represented one of the day's softer percentage increases among wide releases, as daily holds were especially strong on Tuesday. Dawn of the Planet of the Apes continues to run a bit ahead of its lofty expectations with a five-day take of $90.45 million. That places the film an impressive 33 percent ahead of the $68.13 million five-day start of 2011's Rise of the Planet of the Apes.

Transformers: Age of Extinction held steady in second with $2.59 million. The fourth installment of Paramount's blockbuster sci-fi action franchise increased 29 percent over Monday and was down 50 percent from last Tuesday. Transformers: Age of Extinction has grossed $213.44 million in 19 days, which places the film a significant 29.5 percent behind the $302.88 million 19-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy took in $2.12 million to remain in third. The Melissa McCarthy comedy vehicle was up a healthy 33 percent over Monday and down 37 percent from last Tuesday. Tammy surpassed the $60 million mark yesterday and has grossed a very solid $60.71 million through two weeks of release (especially with its modest price tag in mind).

Family films How to Train Your Dragon 2 and Earth to Echo both experienced very strong daily percentage increases on Tuesday. Fox's How to Train Your Dragon 2 was up 48 percent over Monday to remain in fourth with $1.50 million, while Relativity's Earth to Echo was up one spot and 44 percent to place in fifth with $1.33 million. Respective total grosses stand at $154.79 million in 33 days for How to Train Your Dragon 2 and at $26.83 million in two weeks for Earth to Echo.

Sony's 22 Jump Street was down one spot, but also up 27 percent from Monday to land in sixth with $1.27 million. The successful action comedy sequel has grossed $174.03 million through 33 days of release.

'Sex Tape' Struggles To Build Awareness on July 16, 2014

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By Alex Edghill

Wednesday Morning Update: The Purge: Anarchy rose a modest 14% on Tuesday to 10,710 tweets, up from 9,365 tweets on Monday. The Purge had a slight dip on its Tuesday before release but was still over 60k tweets on the day, Paranormal Activity: The Marked Ones had 6,320 tweets, Oculus had 6,240 and Deliver Us From Evil had 6,803. I'm buoyed by its Tuesday numbers and even though the numbers here might be miles below The Purge I recall that the latter fell hugely to 9,808 tweets on its Wednesday before release before rising back up to 41k on Thursday. Such wild swings are very common for films which are trending on social media and have a huge awareness. Great to see the big numbers but without consistent building buzz through release week it always spells a massive ratio aka not as much bang for its buck when it comes to tweets to box office. The slowly building buzz here for The Purge: Anarchy over the last few weeks and its superiority in numbers over all other horrors this year is a very strong sign. While I still don't think it has a $34 million opening in it like the first film it should be able to push the envelope closer to $30 million on its current track.

Planes: Fire And Rescue moved up a spot amongst the new openers as it rose a healthy 174% to 3,073 tweets, up from 1,121 tweets on Monday. The first film had 2,744 tweets its Tuesday before release so the big jump is indeed heartening to see, perhaps this isn't going to be as far off of the original's opening number of $22 million as I had thought. Other recent comparisons include The LEGO Movie which had 14,586 tweets its Tuesday before release, Mr. Peabody And Sherman had 4,950 and The Legends Of Oz: Dorothy's Return had 1,324.

Sex Tape had a disappointing return for Tuesday as it fell 9% to 2,263 tweets on the day, down from 2,475 tweets on the day. As I went over yesterday it has a very difficult title to narrow down tweets for so the low number is not that much of a surprise. However, even if we have a poor search string because of the title it will be consistently poor, so that rises or falls in that number take on a much larger role than the actual numbers of tweets. Still, 8% is not a huge fall and I still think it is looking to top $20 million, but unlike after yesterday's tweet numbers I don't see it contending with The Purge: Anarchy for the top spot. 

Top 15 Movies for Tuesday July 15th

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 28,056 45,413 73,469 61.87%
2 (-1) Dawn of The Planet of The Apes 36,350 29,751 66,101 -18.15%
3 (-) Transformers: Age of Extinction 17,232 14,598 31,830 -15.29%
4 (-) The Purge: Anarchy 9,365 10,710 20,075 14.36%
5 (+2) Guardians of the Galaxy 6,614 9,047 15,661 36.79%
6 (+25) Big Hero 6 758 8,485 9,243 1019.39%
7 (-2) 22 Jump Street 9,085 7,605 16,690 -16.29%
8 (-2) The Hunger Games: Mockingjay Part 1 7,692 6,247 13,939 -18.79%
9 (-1) Maleficent 6,100 6,241 12,341 2.31%
10 (+3) Step Up All In 3,412 5,616 9,028 64.60%
11 (-1) Before I Go to Sleep 4,558 4,868 9,426 6.80%
12 (+10) Earth to Echo 1,663 4,847 6,510 191.46%
13 (-4) If I Stay 4,596 4,528 9,124 -1.48%
14 (+1) How to Train Your Dragon 2 2,901 3,316 6,217 14.31%
15 (+11) Planes: Fire and Rescue 1,121 3,073 4,194 174.13%
21 (-3) Sex Tape 2,475 2,263 4,738 -8.57%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Dawn of the Planet of the Apes' Surpasses $80M Mark on Monday on July 15, 2014

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By Daniel Garris

Fox's Dawn of the Planet of the Apes continued to lead the daily box office with ease on Monday with a daily take of $8.22 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday. Dawn of the Planet of the Apes surpassed the $80 million mark on Monday and has grossed a healthy $80.83 million in four days of release. The film is running a bit ahead of its lofty expectations and an impressive 31.5 percent ahead of the $61.46 million four-day start of 2011's Rise of the Planet of the Apes (which fell 58 percent on its first Monday to gross $6.65 million).

Transformers: Age of Extinction placed in second with $2.02 million. The fourth installment of Paramount's blockbuster sci-fi action franchise fell 57 percent from Sunday and a sharp 58 percent from last Monday. Transformers: Age of Extinction has grossed $210.85 million in 18 days, which places the film a significant 29 percent behind the $296.49 million 18-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy claimed third place with $1.597 million. The Melissa McCarthy comedy vehicle was down 53 percent from Sunday and down a respectable 42.5 percent from last Monday. Tammy has grossed a solid $58.596 million in 13 days (especially with its modest price tag in mind) and is likely to surpass the $60 million mark today.

High-profile holdovers How to Train Your Dragon 2 and 22 Jump Street claimed fourth and fifth place on Monday with respective takes of $1.013 million and $0.997 million. Both films were down 45 percent from Sunday. Respective 32-day totals stand at an impressive $172.76 million for Sony's 22 Jump Street and an underwhelming $153.29 million for Fox's How to Train Your Dragon 2.


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