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'Dawn Of The Planet Of The Apes' Explodes on July 10, 2014

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By Alex Edghill

Thursday Morning Update: Dawn Of The Planet Of The Apes saw one of the biggest jumps on the eve of its release that I have ever seen as it rose almost 400% to 29,993 tweets, up from 6,114 tweets on Tuesday. My first wonder was why the massive increase? Sure enough much of it was tied to one of its trailers being aired in the UK during the FIFA World Cup Argentina versus Netherlands semi-final game. A particular scene in the trailer that depicted an ape befriending two humans and then stealing a gun from them and killing them received a lot of attention, drawing both praise and criticism from viewers. The response created a snowball online which generated in excess of 5,000 tweets alone in my estimation. Add to that the slew of reviews being linked online and you have an interesting buzz storm being created. All news is good news, and while I don't think this late surge will affect much of its core demographic of older males but it should help to draw in more younger people who might have given it a pass before. We are predicting $67 million for the film this weekend, a solid bump from the $55 million the last one opened to which should make $500 million worldwide a virtual lock which will ensure a profitable run and the continuation of the franchise.

Perhaps the biggest news item on Wednesday though was the second teaser trailer for The Hunger Games: Mockingjay Part 1 which had a massive 60,445 tweets. The first teaser had 38,020 tweets so this is a notable step up which is golden for Lionsgate. There is little doubting that the film is going to be a huge success given the pedigree of the first two, but I'm curious to see just how huge the first full trailer will be here and if it can break the trailer buzz record that Fault In Our Stars set earlier this year of 145,810 tweets. At the very least I don't see any drop off in earnings here, and when you start at a basement of $158 million you are in excellent shape.

I had projected that Exodus: Gods And Kings was going to come in with over 20,000 tweets yesterday after seeing the early buzz (it was at 7,000 by 10AM) but traffic really fell off after that and it only ended up with 8,706 tweets. This actually was right in line with Noah's first trailer and given its Holiday season run I still believe that it has the potential to be a strong earner.

Top 15 Movies for Wednesday July 9th

Rk Film Tue Wed Week Tue-Wed %
1 (+4) The Hunger Games: Mockingjay Part 1 10,977 60,445 79,170 450.65%
2 (+5) Dawn of The Planet of The Apes 6,114 29,993 39,378 390.56%
3 (-2) The Fault in Our Stars 33,912 28,406 97,994 -16.24%
4 (-2) Transformers: Age of Extinction 23,157 19,459 72,409 -15.97%
5 (-1) 22 Jump Street 14,781 13,320 42,579 -9.88%
6 (-3) Guardians of the Galaxy 17,961 10,024 41,825 -44.19%
7 (+6) Exodus: Gods and Kings 4,005 8,706 12,913 117.38%
8 (-2) Maleficent 8,048 7,977 25,336 -0.88%
9 (-) If I Stay 5,254 4,243 14,963 -19.24%
10 (+9) Before I Go to Sleep 2,805 4,238 10,483 51.09%
11 (-) How to Train Your Dragon 2 4,519 4,139 13,526 -8.41%
12 (-4) Deliver Us from Evil (2014) 5,608 3,760 15,060 -32.95%
13 (+2) Star Wars: Episode VII 3,346 3,710 16,845 10.88%
14 (-4) The Purge: Anarchy 4,758 3,452 11,032 -27.45%
15 (+11) The Giver 1,339 3,336 5,060 149.14%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Transformers: Age of Extinction' Remains on Top on Tuesday with $5.23M on July 09, 2014

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By Daniel Garris

Transformers: Age of Extinction took in $5.23 million on Tuesday to lead the daily box office for a twelfth consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise was up 10 percent over Monday and down a reasonable 50 percent from last Tuesday. Transformers: Age of Extinction has grossed $185.39 million through twelve days of release. That is in line with the film's lofty pre-release expectations, but also places the film 29 percent behind the $261.08 million twelve-day gross of 2011's Transformers: Dark of the Moon.

Warner's Tammy held steady in second place with $3.36 million. The Melissa McCarthy comedy vehicle was up a solid 21 percent over Monday. While it continues to run a bit below expectations, Tammy has still grossed a very solid $39.45 million in its first seven days (especially with its modest price tag in mind). Tammy is currently running 36 percent behind the $61.49 million seven-day start of last year's The Heat (which opened on a Friday).

It continued to be a very tight race for places third through sixth on Tuesday, with only $314,757 separating third place from sixth place. How to Train Your Dragon 2 was up one spot from Monday to claim third with $1.83 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up a healthy 27 percent over Monday and down 30 percent from last Tuesday. The 26-day total for How to Train Your Dragon 2 stands at an underwhelming $143.49 million.

Sony's 22 Jump Street was down one spot to land in fourth with $1.75 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum was up 13 percent over Monday and down only 24 percent from last Tuesday. 22 Jump Street has grossed an impressive $162.57 million in 26 days.

Earth to Echo was up one spot over Monday to round out Tuesday's top five with $1.68 million. The adventure family film from Relativity held up nicely for the day, as it was up 30 percent over Monday. Each to Echo has grossed $16.54 million in its first week of release, as it continues to perform slightly below its already modest expectations.

Sony's Deliver Us from Evil was down one spot to land in sixth with $1.51 million. The crime horror film starring Eric Bana increased just 6 percent over Monday, which represented the day's poorest daily hold among wide releases. The seven-day total for Deliver Us from Evil stands at softer than expected $18.19 million.

'Dawn Of The Planet Of The Apes' Sees Solid Increase on July 09, 2014

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By Alex Edghill

Wednesday Morning Update: Dawn Of The Planet Of The Apes impressed again on Tuesday with 6,114 tweets, up over 86% from Monday's 3,271 tweets. This was still miles above Rise Of The Planet Of The Apes which had 1,987 tweets its Tuesday before release. While the numbers aren't huge the fact that it is still so far ahead of the first film is very promising to me. Yes its behind other recent older male skewing films such as Edge Of Tomorrow (12,222 tweets its Tuesday before release) but remember that there are no big name A-list stars involved here and that generates a lot of buzz in and of itself. In addition, its important to remember Planet Of The Apes is not the second film in the franchise but the 8th after the five films from 1968 to 1973, Mark Wahlberg's 2001 remake and then the 2011 reboot from which Dawn picks up after. That is a lot of heritage and built in audiences, many of whom might be older and not huge proponents of social media usage. I like its chances at surpassing the last installment and it should have a clear shot at becoming the highest grossing Apes movie of all time.

The first trailer for Ridley Scott's Exodus: Gods And Kings dropped and generated 4,005 tweets, pulling it up from relative obscurity. The trailer was released relatively late yesterday because today already it is at over 4,000 and on this pace it would surpass 20,000 tweets easily. Considering that Noah had just 8k+ tweets for its first trailer this is a very strong debut for the Christian Bale film. This could do great things over the Holiday season this year after seeing this type of early reception.

Top 15 Movies for Tuesday July 8th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 35,676 33,912 69,588 -4.94%
2 (-) Transformers: Age of Extinction 29,793 23,157 52,950 -22.27%
3 (+1) Guardians of the Galaxy 13,840 17,961 31,801 29.78%
4 (-1) 22 Jump Street 14,478 14,781 29,259 2.09%
5 (+3) The Hunger Games: Mockingjay Part 1 7,748 10,977 18,725 41.68%
6 (+1) Maleficent 9,311 8,048 17,359 -13.56%
7 (+9) Dawn of The Planet of The Apes 3,271 6,114 9,385 86.92%
8 (+2) Deliver Us from Evil (2014) 5,692 5,608 11,300 -1.48%
9 (+3) If I Stay 5,466 5,254 10,720 -3.88%
10 (+8) The Purge: Anarchy 2,822 4,758 7,580 68.60%
11 (+2) How to Train Your Dragon 2 4,868 4,519 9,387 -7.17%
12 (-7) Gone Girl 12,760 4,039 16,799 -68.35%
13 (+40) Exodus: Gods and Kings 202 4,005 4,207 1882.67%
14 (-5) Tammy 6,629 3,896 10,525 -41.23%
15 (-9) Star Wars: Episode VII 9,789 3,346 13,135 -65.82%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Transformers: Age of Extinction' Passes $180M Mark on Monday on July 08, 2014

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By Daniel Garris

Transformers: Age of Extinction took in $4.77 million on Monday to lead the daily box office for an eleventh consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 59 percent from Sunday and down 55 percent from last Monday. Transformers: Age of Extinction surpassed the $180 million mark yesterday and has now grossed $180.17 million through eleven days of release. That is in line with the film's lofty pre-release expectations, but also places the film 27 percent behind the $247.15 million eleven-day gross of 2011's Transformers: Dark of the Moon.

Warner's Tammy claimed second place for the day with $2.78 million. The Melissa McCarthy comedy vehicle was down 57 percent from Sunday's performance. While it is running a bit below expectations, Tammy has still grossed a very solid $36.09 million in six days (especially with its modest price tag in mind). That places the film 34.5 percent behind the $55.09 million six-day start of last year's The Heat (which opened on a Friday).

It continued to be a very tight race for places third through sixth on Monday, with only $257,477 separating third place from sixth place. Sony's 22 Jump Street took third place for the day with $1.55 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 50 percent from Sunday and 36.5 percent from last Monday. 22 Jump Street surpassed the $160 million mark yesterday and has grossed an impressive $160.82 million in 25 days.

How to Train Your Dragon 2 placed in fourth with $1.45 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 47 percent from Sunday and down 36 percent from last Monday. The 25-day total for How to Train Your Dragon 2 stands at an underwhelming $141.66 million.

Sony's Deliver Us from Evil followed closely behind in fifth with $1.43 million. The crime horror film starring Eric Bana fell 54 percent from Sunday. The six-day total for Deliver Us from Evil stands at softer than expected $16.68 million, as the horror marketplace continues to wait for a breakout performance in 2014.

Earth to Echo landed in sixth place with $1.29 million. The adventure family film from Relativity held up nicely for the day, as it was down 49 percent from Sunday. Earth to Echo has grossed $14.86 million in six days, as it continues to perform slightly below its already modest expectations and very similar to the performance of Deliver Us from Evil.

'Dawn Of The Planet Of The Apes' Looks To Rule on July 08, 2014

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By Alex Edghill

Tuesday Morning Update: Dawn Of The Planet Of The Apes grabbed 3,271 tweets on Monday which put it in 16th spot on the day, up 22% from 2,682 tweets on Sunday. The film is a sequel to the very popular Rise Of The Planet Of Apes and hopes to secure the same older male-skewing audience as the original and a hearty sequel bump no doubt. This is a seemingly inauspicious start with just over 3,000 and not even being in the top 15, but when you consider that the first film had just 1,550 tweets its Monday before release back in 2011 with a very similar search string it actually is a solid beginning for the Fox tentpole. Yes traffic in general has gone up in the past couple years but it paints a picture of a film which, at the very least, will best the opening of Rise with decent upside for $60 million plus. With the weekend all to itself and aging competition for its core demographic it is perfectly placed release-wise to maximize its potential.

The second trailer for the David Fincher adaptation Gone Girl also held center stage yesterday as it grabbed 12,760 tweets on the day. Considering that the first trailer nabbed only 10,431 tweets this is actually a very strong sign for the film as second trailers rarely ever generate more buzz than the first. The profile of the film is rising and I believe the cryptic posters and information being made available by the marketing team are fueling a building interest in the film.  

Top 15 Movies for Monday July 7th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 41,351 35,676 -13.72%
2 (-) Transformers: Age of Extinction 32,850 29,793 -9.31%
3 (-) 22 Jump Street 27,152 14,478 -46.68%
4 (+5) Guardians of the Galaxy 4,398 13,840 214.69%
5 (+18) Gone Girl 1,037 12,760 1130.47%
6 (-) Star Wars: Episode VII 7,537 9,789 29.88%
7 (-3) Maleficent 11,805 9,311 -21.13%
8 (+5) The Hunger Games: Mockingjay Part 1 4,078 7,748 90.00%
9 (-2) Tammy 4,721 6,629 40.42%
10 (-5) Deliver Us from Evil (2014) 8,274 5,692 -31.21%
11 (-1) Earth to Echo 4,159 5,665 36.21%
12 (-) If I Stay 4,094 5,466 33.51%
13 (-5) How to Train Your Dragon 2 4,519 4,868 7.72%
14 (+1) X-Men: Days of Future Past 2,778 3,760 35.35%
15 (-1) Before I Go to Sleep 3,053 3,440 12.68%
16 (-) Dawn of The Planet of The Apes 2,682 3,271 21.96%

Please check the methodology page for information about our Twitter project or here for historic data.


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